Sword and the Script

DECEMBER 28, 2022

Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Read more: 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research. Twitter is still a journalist’s favorite social media site. B2B prospects want published pricing. He wrote, “So 9.5

B2B 116

B2B Marketing Survey Software 116

Buzzstream

DECEMBER 5, 2023

Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. The company’s website already has a lot of search-optimized pages and long tail content, so more quality links will help their site gain more organic traffic.)

Resources 103

Resources Analysis Infographics Examples 103

Sword and the Script

JULY 19, 2022

Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Read more: 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research. Twitter is still a journalist’s favorite social media site. My DMs are open on Twitter or use the contact form.

B2B 89

B2B Report Survey Marketing 89

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced. Foster a company culture that prioritizes customer satisfaction.

Trends 105

Trends YouTube Video Social Media 105

Cision

JUNE 16, 2017

Although some rebranding is contractually obligated with an ownership change, many companies choose to overhaul their brand in order to reposition themselves in a crowded marketplace. This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative.

Communications 250

Communications How To Telecommunications Employee 250

Beyond PR

JANUARY 3, 2017

Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. What the BLEEP is a Company Narrative? A company narrative is not a mission statement nor is it an inventory of your products, services or accolades. And people love a good story.

Company 72

Company Storytelling Small Business eBook 72

Sword and the Script

DECEMBER 22, 2020

A poll of 1,000 marketers by digital asset management company Bynder asked about the top ways to distinguish a brand. 71% of 337 respondents to a Twitter poll said they should report to the CEO. The company estimates an annual subscription prices range between $4,750 – $10,925. Source: 3 Studies Branding and Marketing ).

Survey 176

Survey Marketing B2B Study 176

Onclusive

MAY 10, 2018

“This free, social CRM tool plugs right into your Gmail and provides a photo of your contact, an overview of their LinkedIn profile, company, title, location, Twitter, and connections you have in common,” she says. “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.)

Storytelling 230

Storytelling Technology Tools Infographics 230

Deirdre Breakenridge

APRIL 5, 2019

They are your own company executives or the senior executives who speak out on behalf of your favorite brands and social causes. What you see on Instagram, Facebook, Twitter, or any platform does not always give you a clear picture of someone’s life, what is going on in their world or how they are truly feeling.

Infographics 266

Infographics Communications Leadership Social Media 266

Buzzstream

DECEMBER 5, 2023

Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. The company’s website already has a lot of search-optimized pages and long tail content, so more quality links will help their site gain more organic traffic.)

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. The company’s website already has a lot of search-optimized pages and long tail content, so more quality links will help their site gain more organic traffic.)

Resources 62

Resources Analysis Infographics Examples 62

Onclusive

SEPTEMBER 13, 2017

PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. PR and earned media content, blog posts, and other company digital assets can often drive more top of funnel sales leads than ads and email marketing. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Cision

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. Look at companies that disrupt. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Cool infographics.

How To 198

How To Real Estate Web Case Study 198

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Perhaps crafting a Twitter poll with a question prompted by a seasonal piece such as this one from Dunkin Donuts or consider building a quick contest around a piece of earned content. Standard practice also dictates that teams add all coverage to the press section of the company website. That edgy byline by the company CTO?

Interviews 136

Interviews Pitching Infographics Print 136

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Pull the whole idea together as an infographic or slide show to illustrate for media, especially for digital who could end up using piece as is. We recommend taking a contrarian view where possible, but only if it authentically represents a company’s position. Take survey results and post to Twitter and LinkedIn.

Pitching 136

Pitching Print Survey Local 136

Communications Conversations

FEBRUARY 25, 2015

They used a variety of tactics from owned to earned to paid media that no doubt involved many different groups and departments from within the Bentonville company. On point with what most companies would do, no question. At least, most larger companies. Let’s take a closer look. So, no big surprise here.

Company 60

Company Case Study Infographics Study 60

Cision

MARCH 29, 2017

Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and success rates with influencers as well as their earned media opportunities. Follow him on Twitter @cglynch.

Brand 120

Brand Branding Media Infographics 120

Sword and the Script

SEPTEMBER 14, 2019

Journalists again cited Twitter as the most valuable to them (up from 70% last year), followed by Facebook (up from 22% last year).” 61% of reporters said when they are reporting on a company, they “always” or “usually” “consult the company’s social media.” Another 11% said the phone was fine and 13% said Twitter.

Survey 76

Survey Media Relations Report Media 76

The Proactive Report

FEBRUARY 20, 2017

Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. How to create a Twitter list. Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone.

Digital PR 113

Digital PR System Infographics Banking 113

5W PR

APRIL 19, 2021

With intense competition experienced by companies within different communication channels, incorporating images is a sure way to grab an audience’s attention. Consistent imagery across platforms—Facebook, Twitter, etc.—helps Brands can experiment with different layouts—say banners, memes, infographics, etc. Build an Identity.

Infographics 88

Infographics Newspapers Study Brand 88

Deirdre Breakenridge

FEBRUARY 1, 2016

Today, creating and distributing content goes far beyond just sharing your own messages and company news. A Little More About Piktochart … Piktochart was founded in 2011 by Ai Ching Goh and Andrea Zaggia when they realized Infographics were quickly growing in popularity.

Community 150

Community Creativity Content Marketing Infographics 150

Buzzstream

FEBRUARY 3, 2021

Aside from keeping an eye on the news, I recommend that outreachers should have a Twitter presence. Take sporadic breaks throughout the day to scroll through #JournoRequest on Twitter to see if any of these are relevant to your client. Infographics. Or, setting up a column in TweetDeck to monitor client keywords.

Digital PR 170

Digital PR Industry Strategy Film 170

Marketwired

MARCH 31, 2016

More and more, IROs are incorporating photos and video into their IR websites and using infographics to emphasize important data in their earnings reports. Salesforce uses infographics to highlight important points in its earnings reports. Playing to a visual world. Cisco tweets an image of its revenue highlights.

Technology 100

Technology Infographics Financial YouTube 100

Cision

OCTOBER 19, 2015

In a recent Wall Street Journal article (“What Celebrities Can Teach Companies About Social Media” published on October 14, 2015), “experts” offered some social media content advice: From singer Rihanna – Cultivate platform-specific content for a multitude of social platforms. T-Swizzle has 64.9

Social Media 120

Social Media Strategy Media Facebook 120

Landis PR

JULY 5, 2022

The numbers also indicated that CEOs and company representatives are less credible sources for reporting than they were a year ago. Cision respondents said Facebook is the most used platform for professional reasons, followed by Twitter. Muck Rack’s study said the most valuable social network for journalists was Twitter, then Facebook.

Survey 52

Survey Media Pitching Study 52

Cision

OCTOBER 16, 2017

Bob Evans , who I used to work with at Oracle and highly respect, brought up some good points on Twitter this week about the issues he recently encountered with PR professionals flooding his inbox with irrelevant pitches. For journalists and influencers, this is a huge, ongoing problem and something we take very seriously at Cision.

Media 149

Media Pitching Data Technology 149

Shift Communications

OCTOBER 4, 2017

If your company is not prepared for these situations, a small controversy can quickly turn into a full-blown scandal. United isn’t the only company to feel the financial impact of a scandal like this. Read the infographic below to learn more about how much bad customer experiences can cost companies.

Airlines 87

Airlines Financial Film Viral 87

The Proactive Report

DECEMBER 24, 2014

Two-thirds of consumers (68%) expect a company they interact with to be seen as a technology leader. Infographic courtesy of Kargo.com. For daily updates on PR and tech trends follow me on Twitter. 54% of their respondents said that while mobile-optimized sites are more user-friendly, they’re lacking in content.

Mobile 201

Mobile Strategy Web Consumer 201

Cision

JUNE 20, 2016

Cision’s State of the Media 2016 Report found that 92 percent of journalists said that their companies were already mobile-ready. People on Twitter aren’t looking for the same type of content as people on Facebook and vice versa. Instead, they’re often on the go and accessing your content from multiple screens and devices.

Mobile 159

Mobile Public Affairs Infographics Government 159

Cision

OCTOBER 28, 2015

Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. A study of more than 100 million different online posts found that articles with at least one image were shared twice as much on Facebook and Twitter when compared to text-only shares.

Communications 120

Communications Telecommunications Infographics Video 120

Contently - Strategy

NOVEMBER 27, 2018

When I work with large technology companies, all they want to do is reach the CMO. For a general audience, you’ll also want to gather high-level data on age, industry, company name, title, etc. They’re not looking for your company. For those of us in media and marketing, Twitter is a popular hangout.

Strategy 108

Strategy How To Content Marketing Analysis 108

Cision

JULY 30, 2015

As a spokesperson, you may be torn: you see the opportunity to gain some quality exposure for your company, yet you haven’t had ample time to prepare. But, at a minimum, skim the reporter’s last three articles and twitter feed from the last week or so. Check out this infographic for a helpful checklist! Stop fretting.

Interviews 120

Interviews How To Media Infographics 120

The Proactive Report

JANUARY 31, 2017

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. Follow me on Twitter. What is it that they’re trying to achieve? Lead generation. Cusotomer engagement.

B2B 100

B2B Infographics B2C Case Study 100

PRSay

OCTOBER 2, 2019

Tell your story visually with images, videos, or infographics that attract and educate. For Biotech professionals, social channels allow the opportunity to connect directly with your audience, however this can be a challenge for companies without large social followings. That may not be so simple for smaller companies.

Local 80

Local Storytelling Infographics Resources 80

Presspage

NOVEMBER 6, 2017

Social media: impressions and (new) followers, using tools like Twitter Analytics and Facebook Insights. Number of downloads for offered white papers, videos, infographics etc. Number of pageviews for publication on own website. The same goes for social media coverage.

Measurement 97

Measurement Comparison Advertising Advertising 97

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Her guests on the webinar were Wendy Marx, President of Marx Communications and an expert contributor for Fast Company and Rebekah Iliff, Chief Strategy Officer for AirPR and a columnist for Inc. As expected the Fortune 100 newsrooms are doing better than the smaller companies.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Her guests on the webinar were Wendy Marx, President of Marx Communications and an expert contributor for Fast Company and Rebekah Iliff, Chief Strategy Officer for AirPR and a columnist for Inc. As expected the Fortune 100 newsrooms are doing better than the smaller companies.

Trends 100

Trends Media SEO Analytics 100