Onclusive

MAY 10, 2018

“This free, social CRM tool plugs right into your Gmail and provides a photo of your contact, an overview of their LinkedIn profile, company, title, location, Twitter, and connections you have in common,” she says. It’s a great listening tool to ensure your pitches are targeted.”

Storytelling 230

Storytelling Technology Tools Infographics 230

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Perhaps crafting a Twitter poll with a question prompted by a seasonal piece such as this one from Dunkin Donuts or consider building a quick contest around a piece of earned content. Standard practice also dictates that teams add all coverage to the press section of the company website. But do use it in a pitch to a morning talk show.

Interviews 136

Interviews Pitching Infographics Print 136

Cision

OCTOBER 16, 2017

Bob Evans , who I used to work with at Oracle and highly respect, brought up some good points on Twitter this week about the issues he recently encountered with PR professionals flooding his inbox with irrelevant pitches. Take the Time to Pitch With Integrity and Thoughtfulness. take my name off ur list! —

Media 149

Media Pitching Data Technology 149

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. Look at companies that disrupt. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Hustle and pitch.

How To 198

How To Real Estate Web Case Study 198

Landis PR

JULY 5, 2022

Pitching remains a topic that fosters some strong reactions among the journalists in the survey. Pitches that are poorly timed, impersonal, impersonal, confusing or lengthy will continue to be ignored. We should note that half of the journalists surveyed receive up to five pitches daily – or as many as 25 a week.

Survey 52

Survey Media Pitching Study 52

Onclusive

SEPTEMBER 13, 2017

With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Buzzstream

FEBRUARY 15, 2024

However, quality might mean many different things to different people at a company. Building and Pitching New Content New, fresh content is one of the best ways to get quality links. Here are some ways to build new content for pitching. What Makes a Link “Quality”? Then it’s just a matter of getting your team together.

How To 71

How To SEO Google Examples 71

Cision

MARCH 29, 2017

Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and success rates with influencers as well as their earned media opportunities. Follow him on Twitter @cglynch.

Brand 120

Brand Branding Media Infographics 120

Buzzstream

DECEMBER 5, 2023

Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. The company’s website already has a lot of search-optimized pages and long tail content, so more quality links will help their site gain more organic traffic.)

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. The company’s website already has a lot of search-optimized pages and long tail content, so more quality links will help their site gain more organic traffic.)

Resources 62

Resources Analysis Infographics Examples 62

PR Fuel

MARCH 17, 2020

Used with other approaches, it can make the difference between a company that thrives and one that withers away. It might mean providing quick tips in a video or on an infographic. Even a story about how your company had a setback can be turned into positive press if you focus on how you’re coming back stronger than ever.

Publicity 65

Publicity Small Business Advertising Advertising 65

Cision

JULY 30, 2015

As a spokesperson, you may be torn: you see the opportunity to gain some quality exposure for your company, yet you haven’t had ample time to prepare. But, at a minimum, skim the reporter’s last three articles and twitter feed from the last week or so. Want pitching tips that will help you land an interview? Stop fretting.

Interviews 120

Interviews How To Media Infographics 120

The Proactive Report

DECEMBER 24, 2015

There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Infographics. Some content will do better on Twitter, other piece might do better on LinkedIn. Pitch bloggers. Pitch reporters. How to use Google Analytics (or whatever program your company uses). Blog Posts. Original images.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Infographics. Some content will do better on Twitter, other piece might do better on LinkedIn. Pitch bloggers. Pitch reporters. How to use Google Analytics (or whatever program your company uses). Blog Posts. Original images.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Infographics. Some content will do better on Twitter, other piece might do better on LinkedIn. Pitch bloggers. Pitch reporters. How to use Google Analytics (or whatever program your company uses). Blog Posts. Original images.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Marketwired

FEBRUARY 16, 2016

Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar. When you can, offer high resolution photos, videos or infographics. Here’s an example.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

OCTOBER 28, 2015

Check out the “PR Starter Kit” for pitching tips and more! Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. You can find him on Twitter at @steward_hudson for any comments, suggestions or partnership.

Communications 120

Communications Telecommunications Infographics Video 120

Presspage

JUNE 4, 2019

For instance, Disney, discovered its audience – not the children watching their programming, but their moms – was looking for resources on parenting and a place to connect, so the company made the decision to purchase the online magazine and blog Babble , where it could control the content without making it a direct sales opportunity.

Journalism 68

Journalism Strategy Brand Branding 68

ISEBOX

APRIL 23, 2015

Thousands of press releases are sent to journalists who are often pitched more than 100 stories weekly. You HAVE to ensure your press release stands out from the dozens of other stories they are pitched every day. If you are using email to pitch your story, is your subject line professional, descriptive and enticing?

Infographics 70

Infographics Pitching Resources Software 70

Communications Conversations

OCTOBER 16, 2017

Personally, I’ve “known” Paul for years–we’ve sat on panels together, we’ve gone back-and-forth on Twitter, and we’ve met and talked at events around town. We’re now in our fifth year being honored by Minnesota Business mag as a “Best Company To Work For.” I haven’t worked for him.

Agency 113

Agency SEO Social Media Pinterest 113

PR 20/20

MAY 17, 2018

Form : Always ask for first and last name, email, website URL and company name. This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Pitch target media (and / or influencers). To connect with an influencer, ensure your pitch is mutually beneficial.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Critical Mention

JANUARY 15, 2019

To get a backlink, once you submit a pitch, publications review whether your content can supplement and/or augment their site. If you design top-notch visuals, you won’t stress over backlinks because other companies will be eager to share your content on their websites and will credit you. Feel free to contact her at Twitter.

How To 60

How To SEO Mobile Google 60

Beyond PR

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. Look at companies that disrupt. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Twitter: How many followers do they have?

Real Estate 57

Real Estate How To Web Case Study 57

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. Connect with Bonnie on LinkedIn and follow her on Twitter. The combination of outdoor and a local online presence is quite powerful.

Communications 79

Communications Pinterest Reddit Radio 79

Beyond PR

SEPTEMBER 27, 2016

Twitter, Instagram, Facebook, and LinkedIn easily lend themselves to trade show chatter—and event-goers are always paying attention to show buzz. Twitter is ideal for quick live updates, hashtag usage, multimedia, polls, and conversation monitoring through lists. Links back to your event press kit, company blog, etc.

Social Media 40

Social Media Trade Shows How To Media 40

Waxing UnLyrical

SEPTEMBER 23, 2015

A quick crisp e-mail with images or infographic has a better chance of catching the media’s fancy than long pitch notes or press releases. Twitter chats. The trend of Twitter chats is catching on in India. million impressions on Twitter. Multimedia & crisp communication. In closing. reading and traveling.

Google 40

Google Trends Community Twitter 40

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Send More Multimedia in PR Pitches.

Infographics 54

Infographics Print Video Real Estate 54

PR Conversations

JULY 5, 2017

Some companies allocate budgets for promotion on social media. Communicators pitch journalists story ideas, offer expert knowledge on a range of industry-specific questions. Several years ago PR community actively discussed infographics – a new exciting format to present complex information. Communicators are busy people.

Infographics 63

Infographics Corporate Policies Reputation 63

Shift Communications

APRIL 2, 2015

Many companies will tell you a hit like this can drive a spike in traffic, but it’s often times short lived before traffic returns back to normal. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. That doesn’t mean our job to generate more awareness stops. Get to know them!

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

DECEMBER 10, 2015

Promoting a company event on social? Is the graphic calling out the accomplishments of a speaker at a company event? Use their headshot from their company bio. Images for promotions, such as ads or social media images, are generally more like pitches than other types of writing. Use Contrast Strategically.

Infographics 60

Infographics Tools Guidelines Writing 60

Sword and the Script

DECEMBER 13, 2016

The company said in an impressive report earlier this year, that more registrants will view recorded content days after the actual webinar. However, you may have to make a business case for it the first couple of times and pitch it as an experiment. It’s potential media pitch or link for a roundup article. Use this sparingly.

B2B 60

B2B Infographics Interviews eBook 60

PR 20/20

JANUARY 3, 2019

We used Buzzsumo’s Content Analyzer to curate the top posts across Facebook, Twitter, Pinterest, Reddit, as well as links from other websites. A local video production company, Pritt Entertainment Group , co-hosted the event and showed attendees how to integrate video into a 2019 strategy. Best of luck in 2019! ??.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Sword and the Script

FEBRUARY 24, 2015

B2C services companies saw the greatest shift from 5.8% For now, these ads, on Twitter and Facebook, tend to be less expensive and are more apt to catch the intended audience on “in-between time.” When asked, “Which company across all industries sets the standard for excellence in marketing?” a year ago to 13.4% up from the 6.4%

Mobile 60

Mobile Study Marketing Survey 60

PR 20/20

AUGUST 9, 2016

An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. SlideShare : The infographic and an eBook teaser have both been uploaded to SlideShare to maximize reach and sharing potential.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Bad Pitch Blog

OCTOBER 7, 2011

This gives YOU, our gentle readers, the option to view The Bad Pitch Blog in as many as seven different ways. The simple site took a map, zip codes and SKU number to create "shoe fireworks" that give visitors the impression that Zappos is a national company doing serious business. Many of us are down with infographics.

Data 43

Data Analytics Infographics Google 43