The Proactive Report

FEBRUARY 20, 2017

Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. How to create a Twitter list. Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone.

Digital PR 113

Digital PR System Infographics Banking 113

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Infographics. Some content will do better on Twitter, other piece might do better on LinkedIn. Measurement. Influencers. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Infographics. Some content will do better on Twitter, other piece might do better on LinkedIn. Measurement. Influencers. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Infographics. Some content will do better on Twitter, other piece might do better on LinkedIn. Measurement. Influencers. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Cision

JUNE 20, 2016

Measure, analyze, send and repeat. Cision’s State of the Media 2016 Report found that 92 percent of journalists said that their companies were already mobile-ready. People on Twitter aren’t looking for the same type of content as people on Facebook and vice versa. Consider using a responsive design for your website.

Mobile 159

Mobile Public Affairs Infographics Government 159

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. That’s why many companies are turning to partnerships and active involvement in their local communities to boost their PR efforts without breaking the bank.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

OCTOBER 16, 2017

Bob Evans , who I used to work with at Oracle and highly respect, brought up some good points on Twitter this week about the issues he recently encountered with PR professionals flooding his inbox with irrelevant pitches. Finally, data should be used to measure what worked for any given campaign. take my name off ur list! —

Media 149

Media Pitching Data Technology 149

Konnect Agency

JUNE 8, 2022

Clearly defining your services, buzz words within your industry and using them consistently across your website and other active platforms (Instagram, LinkedIn, Twitter, etc) will all help increase your sales funnel organically, as will a concise URL, and improving your page loading speed. What’s Your Story?

Brand 52

Brand Branding Mobile Analysis 52

Cision

OCTOBER 19, 2015

In a recent Wall Street Journal article (“What Celebrities Can Teach Companies About Social Media” published on October 14, 2015), “experts” offered some social media content advice: From singer Rihanna – Cultivate platform-specific content for a multitude of social platforms. T-Swizzle has 64.9

Social Media 120

Social Media Strategy Media Facebook 120

Contently - Strategy

JANUARY 29, 2019

Brand awareness can seem like a vague force that’s hard to measure. That new infographic you created could be rich in information and beautifully designed, but you won’t see high ROI if no one knows where to find it. For one major electronics company, this discrepancy was a major obstacle. Did your number change?

Brand 111

Brand Branding How To SEO 111

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Aside from keeping an eye on the news, I recommend that outreachers should have a Twitter presence. Infographics. These are: Improving a client website’s rankings.

Digital PR 170

Digital PR Industry Strategy Film 170

PRSay

JUNE 26, 2016

When companies use social media strategically in the communication planning process, with greater audience intelligence and market insights they are better prepared to handle a dynamic and socially engaged public to achieve their intended communication goals. The Social Media Strategy Wheel. Good Planning Includes Social Media.

Social Media 113

Social Media Media Infographics Community 113

Stern + Associates

AUGUST 13, 2014

Sales professionals who effectively participate in and leverage their company’s thought leadership are regarded for what they know, and recognized as go-to individuals with useful insights into their industry and understanding of their customers’ issues and needs. Can Thought Leadership Be Measured? but be sure to qualify the data.

Leadership 81

Leadership Reputation Measurement Video 81

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

Buzzstream

FEBRUARY 15, 2024

However, quality might mean many different things to different people at a company. Above Average Page Authority or URL Rating Page Authority (PA) is Moz’s measure of a page’s ability to rank based on several factors, and URL Rating (UR) is Ahref’s based again on the strength of the backlink profile. What Makes a Link “Quality”?

How To 71

How To SEO Google Examples 71

Shift Communications

AUGUST 12, 2015

Those questions served as an interesting backdrop for the PR News Google Boot Camp in San Francisco last week, where I got the chance to speak and share the day’s agenda with multiple internal Google experts and folks from companies like Cisco and Toshiba. The four key takeaways for me were: PR is getting it re: measurement.

Mobile 60

Mobile Strategy SEO YouTube 60

Presspage

AUGUST 15, 2017

the importance of measurability. Though today, only big tech companies like Facebook are able to serve content tailored to their users’ likes and dislikes (ads and articles), in a few years this trend will be ubiquitous in PR. These trends included: the importance of influencers. the importance of online reputation management.

Technology 115

Technology Big Data Video Data 115

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days? At SHIFT we’re big proponents of data-driven PR.

B2B 60

B2B Marketing Construction Analytics 60

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. Connect with Bonnie on LinkedIn and follow her on Twitter.

Communications 79

Communications Pinterest Reddit Radio 79

MaccaPR

AUGUST 20, 2014

I admit, when our agency first began guiding clients toward more effective use of Facebook, Twitter, Google+, Pinterest, LinkedIn and other online marketing channels – I thought all posts and links were created equal. What specific actions do you want them to take once they connect with your company online? From a PPC ad online?

Social Media 97

Social Media Media YouTube Facebook 97

PR Fuel

MARCH 17, 2020

Used with other approaches, it can make the difference between a company that thrives and one that withers away. It might mean providing quick tips in a video or on an infographic. Even a story about how your company had a setback can be turned into positive press if you focus on how you’re coming back stronger than ever.

Publicity 65

Publicity Small Business Advertising Advertising 65

PRSay

NOVEMBER 18, 2016

Reaching these individuals doesn’t mean “send a press release to every reporter in the state” or “pepper Twitter feeds with irrelevant messages.” Your mission from there will be to wow them with compelling messages, often enhanced by multimedia elements such as images, videos, infographics, etc.

Media 60

Media Leadership Enterprise Data 60

Critical Mention

OCTOBER 24, 2019

Factors like company size and budgets typically play into determining how your business will run its public relations: How to Make PR Work For You. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. Building brand awareness is essential for businesses to succeed.

Blogging 68

Blogging Education Resources Creativity 68

Shift Communications

APRIL 2, 2015

Many companies will tell you a hit like this can drive a spike in traffic, but it’s often times short lived before traffic returns back to normal. Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. The ability to show our PR efforts are working.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Beyond PR

SEPTEMBER 13, 2016

For far too long, brand communicators and marketers have been pushed to create, create, create – be it press releases, blog posts, videos, infographics, etc. It will not just vary from company to company; it will vary by channel. Connect with her on LinkedIn and follow her on Twitter @ADHicken. And after that?

Resources 40

Resources Analytics Measurement Infographics 40

PR 20/20

MARCH 30, 2016

Sometimes, we just need a little inspiration to prove measurable success. 15 Free Infographic Templates in PowerPoint. The Essential Guide to Branding Your Company. 24 Awesome Facebook, LinkedIn, Twitter, Instagram & Pinterest Features You Didn't Know Existed. Marketing is always changing to meet consumer demands.

Resources 40

Resources Marketing Pinterest eBook 40

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Video, photos, infographics and the like are necessary in a mobile and digital world.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Waxing UnLyrical

SEPTEMBER 28, 2015

Eight things companies want from their PR agencies. Public relations in India: Climbing up the value chain [infographic]. The traditional approach is dead,” says Amit Misra of MSLGROUP, as an introduction to this infographic. Twitter Facebook Google+ LinkedIn Monday Roundup: the Indian Scene.

Infographics 40

Infographics Television Conference Writing 40

Beyond PR

MAY 12, 2016

Consider, for instance, the company “explainer line” that some organizations want to include in the first paragraph of their press release. Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Connect with him on Twitter at @BrianPRConsult.

Agency 40

Agency Real Estate Film Video 40

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Launch your promotion and distribution plans.

eBook 145

eBook Product Launch Software Internal 145

Bad Pitch Blog

OCTOBER 7, 2011

We all look at metrics, data and analytics as research or success measurements. The simple site took a map, zip codes and SKU number to create "shoe fireworks" that give visitors the impression that Zappos is a national company doing serious business. Many of us are down with infographics. Follow Kevin on Twitter.

Data 43

Data Analytics Infographics Google 43

PR Conversations

OCTOBER 20, 2015

In terms of a specific company, I’d like to go somewhere that has a start-up culture. Several companies come immediately to mind. For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. It’s an “everyone drank the Kool-Aid feeling.”.

Conference 40

Conference Meeting Case Study Film 40

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. 9) Twitter is the social network of most value to reporters. For B2B product companies that number came in at 7.1% 7) Contributed articles are often your best shot at earning coverage. “19%

Marketing 78

Marketing Publicity Survey Study 78

Frederik Vincx

DECEMBER 11, 2015

This guide is intended as your roadmap for real change in your company. Twitter paid amplification? The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. For example, “blogger outreach” is a high level task and “following a blogger on Twitter” isn’t. It takes time.

How To 60

How To Software System Employee 60

Barokas

FEBRUARY 12, 2019

According to a recent infographic by GO-Glove, 90% of businesses will use social media for customer service by 2020. While it’s become the norm for consumers to reach out to brands for help via Twitter, Facebook, Instagram, etc., I first came across the company on Facebook while aimlessly scrolling through my feed.

Customer Service 60

Customer Service Social Media Media Infographics 60

Critical Mention

MARCH 22, 2019

We’ve outlined five steps to post your content on social media and generate brand awareness, putting your company in the spotlight. Images, infographics, GIFs, and interactive videos can breathe new life into your content. Using micro-influencers in your industry are a great way to promote your company in an impactful way.

Social Media 62

Social Media eBook Infographics Media 62

The Proactive Report

JANUARY 30, 2015

The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals. 59% od companies surveyed late last year say hiring of content marketing is imminent. You can download the full infographic of the 15 skills here.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100