Deirdre Breakenridge

FEBRUARY 1, 2016

Today, creating and distributing content goes far beyond just sharing your own messages and company news. Your content must be relevant, meaningful and useful to capture your audience’s attention. According to the same survey, 79% of these professionals have a content marketing plan in place.

Community 150

Community Creativity Content Marketing Infographics 150

Beyond PR

JANUARY 3, 2017

Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. What the BLEEP is a Company Narrative? A company narrative is not a mission statement nor is it an inventory of your products, services or accolades. So what’s left?

Company 72

Company Storytelling Small Business eBook 72

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. Now more than ever, companies need to be their own broadcaster.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

PR Fuel

MARCH 17, 2020

Used with other approaches, it can make the difference between a company that thrives and one that withers away. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. The internet runs on content.

Publicity 65

Publicity Small Business Advertising Advertising 65

The Proactive Report

DECEMBER 24, 2014

The desire to be able to access content “any way I want” is the consumers’ most important criteria when rating a mobile brand experience. 54% of their respondents said that while mobile-optimized sites are more user-friendly, they’re lacking in content. Infographic courtesy of Kargo.com.

Mobile 201

Mobile Strategy Web Consumer 201

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Amplify the content.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Shift Communications

OCTOBER 4, 2017

If your company is not prepared for these situations, a small controversy can quickly turn into a full-blown scandal. United isn’t the only company to feel the financial impact of a scandal like this. Read the infographic below to learn more about how much bad customer experiences can cost companies.

Airlines 87

Airlines Financial Film Viral 87

Cision

OCTOBER 28, 2015

Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. A study of more than 100 million different online posts found that articles with at least one image were shared twice as much on Facebook and Twitter when compared to text-only shares.

Communications 120

Communications Telecommunications Infographics Video 120

The Proactive Report

JANUARY 31, 2017

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. Follow me on Twitter. What is it that they’re trying to achieve?

B2B 100

B2B Infographics B2C Case Study 100

PR 20/20

JANUARY 3, 2019

How will you make your marketing program even savvier in 2019? We used Buzzsumo’s Content Analyzer to curate the top posts across Facebook, Twitter, Pinterest, Reddit, as well as links from other websites. Catch up on what you missed before you set your marketing intentions. Best of luck in 2019! ??.

Blogging 54

Blogging Marketing Content Marketing B2B 54

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

JUNE 20, 2016

Instead, they’re often on the go and accessing your content from multiple screens and devices. Cision’s State of the Media 2016 Report found that 92 percent of journalists said that their companies were already mobile-ready. If you want to compete for your audience’s attention, your content needs to be too.

Mobile 159

Mobile Public Affairs Infographics Government 159

Communications Conversations

OCTOBER 16, 2017

Personally, I’ve “known” Paul for years–we’ve sat on panels together, we’ve gone back-and-forth on Twitter, and we’ve met and talked at events around town. We’re now in our fifth year being honored by Minnesota Business mag as a “Best Company To Work For.” I haven’t worked for him.

Agency 113

Agency SEO Social Media Pinterest 113

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. B2B Content Marketing + Pinterest – Surprisingly, Pinterest is a huge traffic builder for my B2B client sites.

Communications 79

Communications Pinterest Reddit Radio 79

Contently - Strategy

JANUARY 29, 2019

Once you have a target keyword list nailed down, you’re ready to take further steps and seed those keywords into your content. We also have a content audit tool that provides recommendations for infusing the right SEO strategy into your content program. We use social shares, number of keywords, backlinks, and more.

Brand 111

Brand Branding How To SEO 111

Beyond PR

DECEMBER 12, 2017

But a press release can do so much more than simply tell someone about your company. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant. What has your company achieved recently? What event, milestone, or company change is occurring? High-quality links.

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

But a press release can do so much more than simply tell someone about your company. In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant.

Writing 79

Writing How To Infographics Pinterest 79

Beyond PR

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Look at companies that disrupt. See how they market online. Information is everywhere.

Real Estate 57

Real Estate How To Web Case Study 57

Waxing UnLyrical

JANUARY 17, 2019

Most companies have gone through them – periods without clear cut news. This is especially important as companies add additional social channels or other communications outlets. Creating a brand-new piece from the proverbial drawing board is daunting and unnecessary as you use content that already exists. Champion a Purpose.

Leadership 81

Leadership Survey Education Exercises 81

PR 20/20

JANUARY 19, 2016

Meaghan is the Content Marketing Manager for ZenContent , a company that provides tailored, quality content for brands of all varieties. Say hi on Twitter or connect on LinkedIn. The following is a guest post by Meaghan McBee.

Content Marketing 40

Content Marketing Infographics Trends Marketing 40

ISEBOX

APRIL 23, 2015

Multimedia content increases views by more than 80%. Does your story include photos, infographics or video? A multimedia press release is much more effective than a press release without visual content. Twitter , LinkedIn, and Facebook tend to be the most important sites, but social media use is somewhat industry-dependent.

Infographics 70

Infographics Pitching Resources Software 70

Critical Mention

SEPTEMBER 21, 2018

In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail. Integrating both print and digital marketing into is critical to your modern PR campaigns. How to use this to your advantage.

Advertising 84

Advertising Advertising Privacy Analytics 84

Critical Mention

JANUARY 15, 2019

If you design top-notch visuals, you won’t stress over backlinks because other companies will be eager to share your content on their websites and will credit you. Combine it with great textual content, and most users will bump into it while searching for the corresponding keywords.”. Feel free to contact her at Twitter.

How To 60

How To SEO Mobile Google 60

Sword and the Script

DECEMBER 13, 2016

The company said in an impressive report earlier this year, that more registrants will view recorded content days after the actual webinar. Any social media community manager worth their paycheck should already have a list of Twitter hashtags to use. Are Facebook Ads Any Good for B2B Marketing? Use this sparingly.

B2B 60

B2B Infographics Interviews eBook 60

Waxing UnLyrical

OCTOBER 19, 2015

Storytelling 101: 3 Tips for Creating Compelling Content Marketing. A Visual Guide to Telling Compelling Stories for Your Brand [Infographic]. Twitter Facebook Google+ LinkedIn Monday Roundup: Compelling Storytelling. ” 4. Data Storytelling: How to Tell a Compelling Story with Data. Based in the Washington, D.C.,

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Waxing UnLyrical

JUNE 17, 2015

Through this website, the company doesn’t just listen to its audience to address complaints, but also gives them a chance to solve the problems the company faces. This is a company which listens, and is actively interested in improving and investing in what their customers want. It believes in quality over quantity.

Brand 40

Brand Branding Video Community 40

Beyond PR

APRIL 19, 2016

In addition, people who cannot physically attend an event are able to follow along via Twitter and other channels using event hashtags. And don’t forget, Twitter chats can be an effective way to create a discussion on, well, whatever you feel you and your audience find beneficial to one another.

Social Media 40

Social Media Marketing Media Nonprofit 40

Shift Communications

AUGUST 12, 2015

Those questions served as an interesting backdrop for the PR News Google Boot Camp in San Francisco last week, where I got the chance to speak and share the day’s agenda with multiple internal Google experts and folks from companies like Cisco and Toshiba. The four key takeaways for me were: PR is getting it re: measurement.

Mobile 60

Mobile Strategy SEO YouTube 60

Beyond PR

AUGUST 18, 2016

Their logos, fonts and colors instantly impart their companies’ values: freedom (red, white and blue, anyone?), The reason: Visually consistent marketing. When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo.

Brand 40

Brand Branding Product Launch Guidelines 40

Beyond PR

SEPTEMBER 13, 2016

For far too long, brand communicators and marketers have been pushed to create, create, create – be it press releases, blog posts, videos, infographics, etc. Once a brand published a new piece of content, it was time to create more content. You guessed it: More content. And after that?

Resources 40

Resources Analytics Measurement Infographics 40

Critical Mention

OCTOBER 24, 2019

Factors like company size and budgets typically play into determining how your business will run its public relations: How to Make PR Work For You. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques.

Blogging 68

Blogging Education Resources Creativity 68

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. Marketers and PR pros should make sure our content induces the right emotions and resonates with our target audience. Be passionate.

Marketing 48

Marketing Social Media Video Mobile 48

PR 20/20

MARCH 30, 2016

That’s why we’ve compiled 18 of our favorite HubSpot ( @HubSpot ) resources and templates for quick marketing wins. 15 Free Infographic Templates in PowerPoint. Inbound Marketing Kit. 386+ Content Creation Templates. How to Meet People Who Are Smarter Than You: 16 Marketing & Tech Events to Attend in 2016.

Resources 40

Resources Marketing Pinterest eBook 40

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. Key stakeholders to notify may include (but aren’t limited to): Social media specialists who can share the content asset on channels like LinkedIn, Twitter, Facebook, and Instagram.

eBook 145

eBook Product Launch Software Internal 145

Shift Communications

DECEMBER 10, 2015

Promoting a company event on social? Is the graphic calling out the accomplishments of a speaker at a company event? Use their headshot from their company bio. Certain images, such as infographics, are “allowed” to have a lot more information packed into them than other images. Use Contrast Strategically.

Infographics 60

Infographics Tools Guidelines Writing 60

Beyond PR

MAY 12, 2016

Consider, for instance, the company “explainer line” that some organizations want to include in the first paragraph of their press release. Everyone (including your client) responds to visual content better. Audiences discover and share press releases with multimedia more than text-only content, and we have data to back that up.

Agency 40

Agency Real Estate Film Video 40