5W PR

APRIL 18, 2024

Today’s B2B tech buyers hold the power of information at their fingertips. As the buyer’s journey shifts, so must the company’s approach – taking on a content-centric strategy that builds trust and showcases expertise. Static brochures and cold calls are ancient history. They crave a variety of engaging formats.

B2B 78

B2B Media LinkedIn Infographics 78

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

However, there can be long-term ramifications for tech companies and even risk to brand reputation if PR budgets are slashed reactively. Once it’s well executed, a successful PR strategy can drive immense value for companies, even during a recession. Many tech companies have announced staff reductions, for example.

Strategy 193

Strategy Reputation Infographics Banking 193

Presspage

FEBRUARY 26, 2024

By weaving your company's strategy into a compelling narrative, you can forge a stronger connection with investors, ensuring your vision is relatable and memorable. By proactively sharing information addressing potential questions, and fostering open dialogue, you demonstrate your commitment to openness.

Corporate 78

Corporate Strategy Communications Storytelling 78

Buzzstream

FEBRUARY 9, 2024

There are many different wire services where companies publish thousands of press releases daily, so it is critical to put the time and effort into crafting the best press release to make yours stand out. A press release is an official statement or proclamation announcing news that provides relevant information to the media.

Examples 62

Examples Product Launch Data Report 62

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Presspage

JANUARY 23, 2024

Compelling Narrative A clear and compelling company story is a foundation for effective communication. Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Storytelling helps to differentiate the company from the competition in a crowded market.

Communications 78

Communications Infographics Financial Storytelling 78

5W PR

MARCH 27, 2024

There are many good reasons why companies should consider weaving public relations in marketing tactics. Before any company can take the leap into content creation, it’s important to grasp the target audience. Once this information is collected, companies are able to tailor their content to be pertinent and captivating.

Publicity 78

Publicity Strategy How To Marketing 78

Presspage

JANUARY 30, 2024

The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed. Its impact on investor relations is profound.

Infographics 78

Infographics Financial Video Leadership 78

5W PR

NOVEMBER 19, 2021

Businesses can build a devoted following using content marketing that is informative and compelling. Audiences will come to a website after a PR push, but they will stay with a company because of the information supplied by the content marketing. Not all content is good content; they should impart valuable information.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. While a media kit is a collection of information about the brand, not all media kits will look the same.

How To 176

How To Media Guidelines Pitching 176

Burrelles Fresh Ideas

OCTOBER 17, 2023

I have witnessed companies I deal with and friends in their personal lives both fall victim to various cyberattacks. Leveraging social media: PR agencies can create and share engaging content, infographics, and videos to raise awareness and educate the public about cybersecurity threats and preventive measures.

Education 112

Education Employee Measurement Agency 112

Cision

AUGUST 14, 2017

But a press release can do so much more than simply tell someone about your company. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant. What has your company achieved recently? What event, milestone, or company change is occurring? High-quality links.

Writing 310

Writing How To Infographics Pinterest 310

Newsfile

JANUARY 30, 2024

Stay informed and ahead in the industry by embracing these essential trends. McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

Cision

DECEMBER 11, 2017

But a press release can do so much more than simply tell someone about your company. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant. What has your company achieved recently? What event, milestone, or company change is occurring? Informational Links.

Writing 293

Writing How To Infographics Pinterest 293

PRSay

MAY 12, 2023

Using stories ignites both the left and right brain of the reader, providing key information in a way that’s often more compelling. Can you build a narrative arc that takes your audience on a journey that leads to the information you are conveying? The second way to make numbers more relatable is to display them as infographics.

Employee 149

Employee Communications Storytelling Corporate 149

5W PR

OCTOBER 10, 2023

It’s a one-stop shop for information and entertainment. It’s an engaging and easily digestible way to consume information. Use a mix of text, images, videos, and infographics to keep the brand’s social media presence engaging. Regular updates keep the target audience engaged and informed.

Social Media 88

Social Media Consumer Media Crisis Management 88

5W PR

MAY 8, 2023

As a result, many companies are facing the difficult decision of implementing price increases to maintain profitability. Being Transparent Companies must be transparent with customers when it comes to price increases. Providing factual information helps customers understand the rationale behind the increases.

Consumer 88

Consumer Communications How To Transportation 88

PRSay

JUNE 28, 2023

and clearly articulates the who, what and why Includes compelling, high-quality visuals: photos, videos, infographics or data visualizations Features content that adds credibility and validation: unique data or research, testimonials or quotes from experts or executives Is formatted strategically (e.g. reveals,” “shows,” “announces,” etc.)

Brand 145

Brand Branding Infographics How To 145

Beyond PR

JUNE 13, 2017

The relationship between companies and their customers has undergone a tremendous shift toward the personal. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers. But without a distribution channel, your company blog is like a car without an engine.

Blogging 77

Blogging Company Engineering Airlines 77

Cision

DECEMBER 20, 2017

But for companies in less glamorous industries, this job may seem more challenging. A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. Provide Useful Information. Another strategy to employ involves providing users with useful information.

Industry 222

Industry How To Insurance Insurance 222

Cision

SEPTEMBER 7, 2017

But there are lots of reasons your company wants to get its story out. Your company is excited about its new product, research paper, promotion, etc., The next time you’re looking to tell your company’s unique story, but have press release writers’ block, take some inspiration from the following examples of amazing press releases.

Infographics 283

Infographics Consumer Video Examples 283

5W PR

MAY 17, 2022

Fortunately, with the right strategies , companies can more effectively generate leads and convert them into paying customers. By communicating effectively with the target audience, and figuring out which channels they prefer to communicate through, companies can effectively generate more leads. Repurposing content. Art and science.

Strategy 88

Strategy Content Marketing Employee Google 88

Newsfile

NOVEMBER 14, 2023

charity) Holiday Industry Insights or Predictions Company Milestones or Year-End Reviews 2. Last year, the company reported that the holiday season drove record revenue of 10% comp growth. 73% of consumers say [that] to win their support, companies must show how they are supporting communities and the environment.

Examples 116

Examples Energy Retail Product Launch 116

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Name], [Title] at [Company], [short bio to validate their expertise on the subject]. Journalists rarely share infographics, so this is more of a blogger outreach tactic.)

Google 71

Google Infographics Pitching Resources 71

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

But good messaging is based on a deep understanding of key audiences and influencers and a thorough exploration of the company history and its value proposition. To be meaningful, company messages need to go beyond jargon. In our experience, something the client company has overlooked might resonate big time with media.

Pitching 140

Pitching B2B Infographics Study 140

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. Companies have a story to tell, and the media needs to tell a story. But it’s important to keep in mind that their audience, the media, also has a job to do.

Media 210

Media Automotive Resources Product Launch 210

Buzzstream

FEBRUARY 1, 2024

Subject Line: New Survey Data for [Website Name] Hi [First Name], I read your recent [Research Page Title] on [Website Name], and since you regularly cover [Topic], I thought you might be interested in the [Topic/Title] report that was just released by [Your Site/Company]. Add 1-2 sentences explaining why this is significant.)

Pitching 87

Pitching Infographics Survey Resources 87

Presspage

AUGUST 12, 2020

As more and more brands look to create their own newsrooms , where company news is distributed through a variety of mediums, the look and feel of these sites is crucial. Apple is a great example of a company that offers superior UX to their customers and can charge a premium for it. Information Architecture. Accessibility.

Brand 117

Brand Branding Infographics Analytics 117

5W PR

APRIL 21, 2021

One of the key elements of marketing is companies being able to develop and execute creative marketing and advertising ideas, which isn’t always an easy task. One of the ways that companies can get a bigger number of followers on social platforms is by consistently promoting those social channels. Social Media Strategies.

Creativity 88

Creativity Strategy Marketing Infographics 88

Newsfile

SEPTEMBER 27, 2023

7 Ways to Leverage the Power of the Fall Season in PR & Press Releases Fall-themed PR & press releases can help your company leverage the autumn season to boost its news reach and communication efforts. Then, the company goes one step further to show viewers how to make a pumpkin spice jar.

How To 95

How To Tourism Fashion Travel 95

Reputation Us

FEBRUARY 21, 2023

Businesses must distribute trustworthy information, the survey found. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. Globally, 72 percent of people believe CEOs are obligated to defend facts and expose questionable science.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Newsfile

SEPTEMBER 28, 2023

7 Ways to Leverage the Power of the Fall Season in PR & Press Releases Fall-themed PR & press releases can help your company leverage the autumn season to boost its news reach and communication efforts. Then, the company goes one step further to show viewers how to make a pumpkin spice jar.

How To 93

How To Tourism Fashion Travel 93

Cision

JUNE 16, 2017

Although some rebranding is contractually obligated with an ownership change, many companies choose to overhaul their brand in order to reposition themselves in a crowded marketplace. This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative.

Communications 250

Communications How To Telecommunications Employee 250

ImPRessions - Crenshaw Communications

JUNE 21, 2018

What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

5W PR

AUGUST 12, 2020

Noting that a company’s internal communication strategy can hold together a business and can help an organization to overcome a crisis, including the COVID-19 pandemic, adopting outstanding strategies is key. Keep healthcare staff informed about COVID-19 policies. Companies cannot afford to leave these questions unanswered.

Healthcare 88

Healthcare Strategy Communications Policies 88

PR 20/20

JULY 5, 2023

And we know that people are turning to reputable websites for the information they need. Interactive content is content that encourages a web user's participation along with sharing information, thereby changing the content experience from passive consumption to active engagement. Can you really rely on that information to improve?

How To 71

How To Infographics Data Web 71

ImPRessions - Crenshaw Communications

JUNE 28, 2018

A PR campaign can include a general theme or direction found in social media data or patterns, or the social data can inform a content calendar. A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest. Surveys are the data gift that keep giving.

Storytelling 149

Storytelling Data Survey Financial 149