Presspage

JANUARY 30, 2024

The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed. Its impact on investor relations is profound.

Infographics 78

Infographics Financial Video Leadership 78

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced. 74% of PR pros report an increase in work quality when using AI.

Trends 52

Trends Data-Driven PR Analytics Survey 52

PRSay

JUNE 28, 2023

and clearly articulates the who, what and why Includes compelling, high-quality visuals: photos, videos, infographics or data visualizations Features content that adds credibility and validation: unique data or research, testimonials or quotes from experts or executives Is formatted strategically (e.g. reveals,” “shows,” “announces,” etc.)

Brand 145

Brand Branding Infographics How To 145

Contently - Strategy

MARCH 18, 2024

They also launched a series of women-centric infographics , such as “Bridging the Funding Gap,” which highlighted the stark funding disparities women entrepreneurs face. Visual storytelling is worth a thousand words: Use it to simplify complex information. infographic.

Case Study 52

Case Study Financial Content Marketing Study 52

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

But good messaging is based on a deep understanding of key audiences and influencers and a thorough exploration of the company history and its value proposition. To be meaningful, company messages need to go beyond jargon. In our experience, something the client company has overlooked might resonate big time with media.

Pitching 140

Pitching B2B Infographics Study 140

Sword and the Script

DECEMBER 22, 2020

A poll of 1,000 marketers by digital asset management company Bynder asked about the top ways to distinguish a brand. Do PR professionals present accurate and truthful information? Data, storytelling and blogging of grow in importance. Source: What Does “Storytelling” Mean to You? ). Are PR pros truthful?

Survey 178

Survey Marketing B2B Study 178

Waxing UnLyrical

OCTOBER 19, 2015

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. Pedal-powered Storytelling. ” 4.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Sword and the Script

DECEMBER 28, 2022

Trusted sources of B2B information. What sources of information do B2B buyers trust? Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Read more: 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research. 66% said conferences (including virtual).

B2B 118

B2B Marketing Survey Software 118

Cision

JULY 30, 2015

As a spokesperson, you may be torn: you see the opportunity to gain some quality exposure for your company, yet you haven’t had ample time to prepare. Arm Yourself with the Latest Information. to say you will find that information and get back to him or her ASAP. Check out this infographic for a helpful checklist!

Interviews 120

Interviews How To Media Infographics 120

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Start with a strong headline and opening paragraph that effectively communicates the most important information.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. And then knows how to leverage this information to persuade you to purchase or act in a certain way.”

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Presspage

JUNE 4, 2019

Brand journalism is a strategy to generate content that is relevant and meaningful to an audience and provide them with information on an industry or related topics without selling them anything. Social media allows brands to share their stories in a variety of ways – through video, images, infographics and more.

Journalism 68

Journalism Strategy Brand Branding 68

Contently - Strategy

JANUARY 9, 2019

The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. ” GE has managed to take brand awareness to the next level, turning its distinct point of view into something that every company wants: leads. Chances are your company already has a newsletter or some e-books.

How To 111

How To Transportation Content Marketing Healthcare 111

Konnect Agency

JUNE 8, 2022

Konnect’s website refresh focused on storytelling through simplicity. Users who visit can piece together our brand story by simply scrolling from the top of the webpage to the bottom— no pages to bury yourself in that might result in the loss of critical information. What’s Your Story?

Brand 52

Brand Branding Mobile Analysis 52

Critical Mention

NOVEMBER 6, 2018

Of course, a logo is important for allowing your customers to instantly recognize your company, but people don’t tend to connect with logos in the way your business may desire. Instead, show your company’s culture by using culture shots, or if you’re large enough, you can hire brand ambassadors to represent your organization.

Social Media 65

Social Media Media Writing Infographics 65

PR 20/20

FEBRUARY 21, 2017

Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP. infographics, social posts, interactive quizzes). Focusing on awesome storytelling to captivate readers. Focus on non-fiction storytelling. Visual content. CJG Digital Marketing.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Marketwired

JANUARY 5, 2016

For e-commerce companies for example, a micro moment might be getting people to “like” a Facebook page. Be a storyteller – a smart one. Break it into small, focused sections that make for a quick read, and put vital information such as address, phone number and hours at top of your page. Boost your use of visuals.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Ishmael's Corner

MAY 10, 2015

Compelling content is king; i.e., content that offers fresh insights or educates or informs in a way for easy consumption. While we’ve built a creative services group within our company, here’s a tool for outsourcing design work. While we’ve built a creative services group within our company, here’s a tool for outsourcing design work.

Tools 60

Tools B2B Software Storytelling 60

Contently - Strategy

DECEMBER 4, 2018

It’s a basic concept to guide companies as they think about building relationships with potential customers. This space is typically reserved for blog posts, infographics, social posts, and e-books. They also know Contently gave that information to them. The marketing sales funnel is both simple and confusing.

Case Study 111

Case Study Marketing Study Content Marketing 111

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. A 20+ year veteran in PR and marketing, Breakenridge has counseled senior-level executives at Fortune 500 companies. She holds a B.A. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Factors like company size and budgets typically play into determining how your business will run its public relations: How to Make PR Work For You.

Blogging 68

Blogging Education Resources Creativity 68

Contently - Strategy

FEBRUARY 8, 2024

Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand. Before we dive into ways you can use visual content and how Contently can help elevate your visual storytelling, let’s begin by exploring the fundamentals.

Storytelling 52

Storytelling Examples Infographics Viral 52

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Video, photos, infographics and the like are necessary in a mobile and digital world.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Waxing UnLyrical

JUNE 17, 2015

Now, they have the luxury of reaching out to their audiences directly… through content storytelling. Content storytelling is all about creating attractive, valuable and interesting information your customers are passionate about , so they actually pay attention and engage with the brand.

Brand 40

Brand Branding Video Community 40

ReimaginePR

JULY 18, 2016

Videos give your audience a sneak peek into who’s behind the brand; they’re a perfect way to showcase the more human and vulnerable side of your company, which is what will draw customers to your brand. #2: Videos give your audience a sneak peek into who’s behind the brand. Click To Tweet. 2: They’ll Increase Your Engagement Rates.

Video 120

Video Infographics Brand Branding 120

Beyond PR

JUNE 16, 2016

Not only does planning your press release layout help organize your ideas, it also ensures audiences will be able to follow your information from start to finish. The next time you’re sending a press release, look to these six formatting practices to improve your storytelling. Varied Sentence/Paragraph Structure. Boilerplates.

Infographics 40

Infographics Writing Storytelling Video 40

Waxing UnLyrical

APRIL 6, 2015

Why: “Storytelling matters because storytelling is powerful,” says Pamela Grow as she explains how Brandon Stanton of HONY shares “his narratives among the masses in an impactful, lasting way.” Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. ” 4.

Community 40

Community Local Nonprofit Storytelling 40

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. The Convince & Convert blog ( @convince ): Headed up by company president, Jay Baer ( @jaybaer ), CMI ranked the Convince & Convert blog the “#1 Content Marketing Blog in the world.”.

Resources 53

Resources Marketing SEO Engineering 53

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. Social media channels need nutrients (content, influencers) to feed the information system. “If Social media needs to be nourished by human expression.

Marketing 48

Marketing Social Media Video Mobile 48

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Consider, for instance, the company “explainer line” that some organizations want to include in the first paragraph of their press release. In a word, content.

Agency 40

Agency Real Estate Film Video 40

Contently - Strategy

JUNE 11, 2020

And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? However, over a third of U.S.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations.

Media 78

Media YouTube Transportation eBook 78

Contently - Strategy

SEPTEMBER 15, 2021

And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? However, over a third of U.S.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. We transitioned into a health innovation company.

Healthcare 78

Healthcare Storytelling Communications Local 78

Shift Communications

OCTOBER 31, 2016

Every public relations company that wants to have a long, fruitful, sustainable business should have had at least one person attending IBM World of Watson. It’s information. Everything we do is about putting information into the world. And as an information industry, we are powered by data. Every single one.

Analytics 60

Analytics Data Analysis Technology 60

Sword and the Script

JUNE 4, 2019

Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” The company said it expects revenue in the range of $190 million to $192 million for the fiscal second quarter,” according to the Associated Press.

Software 103

Software Reddit Marketing Survey 103