PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. Some executives are eloquent writers and inspiring speakers, comfortable with employees and investors alike. Customers want to know more about the people who lead the companies they patronize.

Communications 148

Communications Employee Leadership Writing 148

Sword and the Script

JUNE 13, 2023

The company polled 3,132 journalists in 17 countries across North America, Europe and Asia for this year’s report. If they ask for an interview, make it easy for them to arrange a time. Companies that do this will get more opportunities – those that don’t won’t – and you might just burn a bridge.

Journalism 129

Journalism Media Relations Report Media 129

Prohibition

JULY 10, 2019

1) A major fashion mishap: H&M’s “Coolest monkey in the jungle”. The clothing-retail company featured a young black boy wearing a hoodie which read “Coolest monkey in the jungle”. The clothing-retail company featured a young black boy wearing a hoodie which read “Coolest monkey in the jungle”.

Fashion 75

Fashion Telecommunications Crisis Training 75

ImPRessions - Crenshaw Communications

MAY 15, 2018

The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. The company could easily have jumped the gun and responded defensively, given that the ship was in no danger. Instead, they spoke with action.

Crisis 136

Crisis Privacy Airlines Facebook 136

Cision

MAY 18, 2016

In this interview, Sonja discusses how to tailor communication based on culture, the process of developing a global communication strategy and why it’s so important to send the right message to the right audience at the right time. Global companies have diverse audiences. What will this role entail?

Corporate 159

Corporate Groups Local Enterprise 159

Katie Paine's Measurement Blog

JANUARY 27, 2023

Whether or not humor and fun are part of your company culture, don’t let the suits talk you out of being funny whenever you can. It always amazes me when a company comes to me looking for help identifying the “influential authors” that they hope will cover them. Employees are a source of intriguing content.

Communications 40

Communications Measurement Employee Course 40

Shift Communications

JANUARY 12, 2018

Between “ fake news ,” Oscar mix-ups , and an adorably blundered BBC interview , it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories). It’s hard to believe that 2017 has come and gone. Taking a Stand.

Consumer 83

Consumer B2C Viral Fashion 83

PRSay

AUGUST 6, 2019

In interviewing Gen Zers, ages 13-22, nationwide for my book, “Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media,” I detail six degrees of Gen Z which reinforce the comment of the MTV chief marketer. Gen Z can’t be ignored now or in the future. Tip 1: Innovate w ith an incubator.

Television 158

Television Instagram Consumer Newspapers 158

Prohibition

MAY 15, 2020

A fashion fiasco: Oh Polly’s competition for NHS workers. To show appreciation for NHS frontline workers during the coronavirus pandemic, fashion brand Oh Polly launched a competition on social media for workers to be in with a chance of winning a care package, a new outfit and an invitation to a virtual party. Makes no sense.’.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

A fashion fiasco: Oh Polly’s competition for NHS workers. To show appreciation for NHS frontline workers during the coronavirus pandemic, fashion brand Oh Polly launched a competition on social media for workers to be in with a chance of winning a care package, a new outfit and an invitation to a virtual party. Makes no sense.’.

Crisis 62

Crisis Government Social Media Reputation 62

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Outside of the office, Megan has a blog focused on her passion for fashion, and shares her personal content via Instagram. And, they have been for a while now. Hill Center.

Social Media 128

Social Media Agriculture Marketing Media 128

Prohibition

FEBRUARY 14, 2023

Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies. Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image.

Strategy 62

Strategy Brand Branding Technology 62

Prohibition

APRIL 29, 2017

As an agency we are committed to our employee’s career development and every year you will be provided off-site PRCA and CIPR training to ensure you stay up to speed with the latest developments in the industry. Use a variety of channels to maximise the company’s exposure. Organise and coordinate PR activities.

Agency 54

Agency Creativity Hotels Social Media 54

Beyond PR

JUNE 12, 2018

Superfans are the customers your store employees know by name because they come in so frequently. When it comes to businesses with clearly visible superfans, companies like Apple spring to mind. When it comes to businesses with clearly visible superfans, companies like Apple spring to mind. But all companies can have superfans.

Brand 49

Brand Branding Groups Fashion 49

PR Job Coach

NOVEMBER 26, 2020

From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around. He served as a strategic adviser across a variety of business functions, leading the company's global social media strategy. The network is the way in.

Corporate 274

Corporate Leadership Advertising Advertising 274

PR Conversations

MAY 1, 2017

I am sure there are statistics somewhere that record the number of employees who stick around long term after a crisis has occurred and if there aren’t, then there should be. There is absolutely a wider societal dimension to this and it also links to leadership, employee engagement as well as public relations and communications.

Crisis 63

Crisis Crisis Management Leadership Training 63

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

JUNE 1, 2017

Now, more than ever, it’s important to find the support, company and resources that will enable a rewarding career. As we continue to grow, I’m very cognizant of the type of company culture I’m building and ways to improve it. and Krysten Copeland , founder and chief strategy officer of KC& Co Communications.

Sports 245

Sports Agency Industry Creativity 245

Ethical Voices

AUGUST 29, 2022

How to make sure your employees understand how you value ethics. Started right out of college as an old fashioned copy clerk. Once you come out of school, what are companies and organizations doing to emphasize ethics? Make it a part of company culture. The growing challenge of malformation.

Ethics 91

Ethics Groups Handbook Education 91

Deirdre Breakenridge

APRIL 29, 2019

This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them. That particular company grew a reputation for manufacturing controversy. To be clear, this may not unfold in such a calculated or nefarious fashion.

Survey 377

Survey Media Relations Media Ethics 377

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews. “Racism is not a known side effect of any Sanofi medication,” from a major pharma company was a social media winner in its own right.). Starbucks walks the talk.

Fashion 255

Fashion Reputation Social Media Brand 255

Beyond PR

JUNE 1, 2017

Now, more than ever, it’s important to find the support, company and resources that will enable a rewarding career. It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in.

Sports 81

Sports Agency Industry Creativity 81

PR Conversations

JULY 5, 2017

In my experience, employees from Communications department spend their lives performing the following functions: 1. Some companies allocate budgets for promotion on social media. They identify relevant publicity opportunities, organize interviews, land speaking engagements for CEOs. Copywriting.

Infographics 63

Infographics Corporate Policies Reputation 63

MaccaPR

JANUARY 19, 2015

It takes ingenuity, perseverance and good old-fashioned sleuthing to make your cover letter stand apart to ensure your resume is viewed. Your cover letter is "your best shot at being singular," according to Slate editor Katherine Goldstein in this Fast Company article. Talk with employees. Check out our social media presence.

How To 48

How To Agency Writing Interviews 48

Sword and the Script

DECEMBER 13, 2016

The company said in an impressive report earlier this year, that more registrants will view recorded content days after the actual webinar. 2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. Do this four weeks prior to the webinar.

B2B 60

B2B Infographics Interviews eBook 60

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

. “If it ain’t Boeing, I ain’t going,” was how one pilot summed up the company’s onetime reputation among his peers. What’s more, the company’s handling of the tragedies also crashed its credibility. Even post-IPO companies like Uber and Lyft saw significant drops in their market cap.

Real Estate 156

Real Estate Reputation System Sports 156

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Consciously think of it as in-sourcing communication and employee engagement.

Employee 40

Employee Internal International Corporate 40

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. General Mills also produces a video overview and blog each year, with an audio interview this year as well. Bottom-line?

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

PR Fuel

OCTOBER 16, 2018

Not only did practically everything they attempted fail, the entire company has become a laughingstock. Do you think attempting to mislead the public as to what was really going on gave them a better shot at their next job interview? How much do we forget this when a crisis happens to our company or business? Say You’re Sorry.

Web 40

Web Pitching Local Report 40

Sword and the Script

AUGUST 2, 2016

He or she is the right hand of a company commander and is responsible for the day-to-day administration of the unit. And so it is with great pleasure, I bring you another edition of the Off Script interviews series. Good old-fashioned snail-mail, email, face-to-face leave-behind material, social media, media (including bloggers), etc.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

ImPRessions - Crenshaw Communications

JULY 12, 2017

Just last month there was a storm of outrage over Megyn Kelly’s scheduled interview with conspiracy nut Alex Jones. The company’s advocacy on environmental issues is a core value. But for most mainstream products and companies, the decision to embrace politics – or a politicized issue – is fraught.

Brand 174

Brand Branding Fashion Advertising 174