ImPRessions - Crenshaw Communications

AUGUST 30, 2022

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. The CEO is often the public face of the enterprise, especially for entrepreneurial companies, so their participation is critical to successful employer PR.

Brand 333

Brand Branding Employee Engineering 333

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. She works for a B2B tech company that “doesn’t believe marketing” but she knows they need it desperately. For example, the company’s reputation was lackluster among media and influencers when I started.

B2B 106

B2B Leadership Marketing Blogging 106

ImPRessions - Crenshaw Communications

MAY 3, 2021

headlines can be a gold mine for reactive news opportunities, where a company latches on to a breaking news story with a smart take or point of view and gets coverage for it. But with many companies doing business internationally it’s smart to look outside our own media market for openings. Broaden the narrative.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

For PR pros, understanding and adapting to this shift is crucial for maintaining relevance and delivering value to internal and external clients. Reputation management As voice search relies on providing quick, accurate answers, PR teams need to help companies enhance their authority and build trust online.

SEO 339

SEO Reputation Local Consumer 339

PRSay

MARCH 25, 2019

Hackers can also find and release damaging internal correspondence and documents. ” So, what are the best ways to lessen the potential negative impacts of your internal communications going external? Treat every piece of internal communication as if it were external. If the internal email goes out at 10:30 a.m.,

Internal 156

Internal International Communications Employee 156

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. While this is not always possible due to resources, you might try teaming internal communicators up to examine each other’s area of control. Brand and business, company news, customer stories.

Internal 188

Internal International Data Communications 188

Contently - Strategy

OCTOBER 18, 2022

There’s no doubt about it: The customer-obsessed company wins. Companies that conduct frequent research grow up to 70 percent faster and are almost 50 percent more profitable than firms that don’t. So, why do so many companies—from startups to enterprises—skimp on it? Best for: Companies with large audiences.

B2B 137

B2B Company Survey Enterprise 137

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

It also means we should try to influence our companies and clients to get ahead of the mobile trend with innovations like a website that’s optimized for voice search, or – importantly – a mobile site that is accessible to those with disabilities. For PR teams, this means a whole new playground for getting the word out.

Mobile 334

Mobile Advertising Advertising Trends 334

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. But the right strategy will work for any type of company. . With that in mind, here are five tips for a successful media strategy for technology companies: .

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

APRIL 13, 2023

People of color are particularly underrepresented in leadership positions, but diversity is lacking at nearly every level. How we can be the change As a person of color, I am drawn to companies with a diverse employee base. As I proceeded in the interview process, I noticed more people in the company like me.

Employee 156

Employee Community Groups Interviews 156

PRSay

AUGUST 14, 2020

We asked him how recent events have influenced international perceptions of the United States and its brands, and how the COVID-19 crisis has affected global communications. How have companies and institutions outside the United States responded to the police killing of George Floyd in Minneapolis? For example, in the U.K.,

Internal 100

Internal International Banking Financial 100

PR in High Definition

JANUARY 31, 2023

Crisis comms kick in, and leadership is forced to make tough decisions about the future. But, what about when a company reputation isn’t totally obliterated, but it takes a knock? Character vs capability reputation Company reputation is split between character reputation and capability reputation.

Reputation 62

Reputation Company Sports Transportation 62

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 170

Software Marketing Leadership B2B 170

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

But they usually fall short as a company grows and sees a need for a more coordinated PR effort. Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. The company has secured funding that will enable a leap forward. Unfounded rumors are surfacing about the company. .

Company 136

Company Interviews Reputation Privacy 136

PRSay

JULY 26, 2022

She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States. Can you describe an example where local practice and the need for nuance might trump how things are done globally or across the subcontinent?

Local 133

Local Crisis Management Internal International 133

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Whether it’s true love or love-hate, our leadership encourages its use for first drafts of written content, research synthesis, rote reports, and more. Teams bond over internal training The passion for learning and development among PR teams is more vibrant than ever. But ChatGPT isn’t the alpha in this relationship.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

ImPRessions - Crenshaw Communications

MAY 11, 2020

And while “knocking it out of the park” when a company has news to share is vital, it’s even more important to find ways to keep a business in the media during quiet periods. Yet, despite B2B companies often having unique access to insightful information, data is often underused when it comes to PR program planning and earned media outreach.

Data 234

Data B2B Survey Banking 234

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan.

Leadership 353

Leadership Insurance Insurance B2B 353

PRSay

OCTOBER 27, 2017

For example, IHG has moved from the traditional coverage model to an influencer model to further contextualize its strategic media relations approach. He knew it would be cutting against the grain, but the outcome could be just what the company needed. Let the data drive the debate.”. based agencies.

Leadership 113

Leadership Communications Hotels Tourism 113

ImPRessions - Crenshaw Communications

APRIL 12, 2016

Once an established company decides to engage in public relations activities , the decision presents some wonderful opportunities to burnish, refresh and create anew – much like what a start-up does as it enters the marketplace. Here are some ways that strategic PR planning can help leaders regain that “new company smell.”

Company 120

Company Guidelines Leadership Financial 120

PRSay

JULY 16, 2020

Blythe Campbell, APR , will lead PRSA’s new Leadership Communication Certificate Program , which starts on Aug. In an interview with PRsay, Campbell shares her insights on working with CEOs, leading virtual teams and overcoming barriers to management roles: What are the main distinctions between management and leadership?

Leadership 165

Leadership Meeting Employee Internal 165

Wadds Inc.

MAY 14, 2024

The questions cover topics such as building resilience as a cultural outcome, recognising the importance of internal culture and behaviour, ensuring relationship continuity and prioritising the human imperative in crisis preparedness. Cartwright shared a prepublication draft of the Reputation, Risk and Resilience 2024 with me last week.

Corporate 52

Corporate Communications Crisis Reputation 52

Sword and the Script

OCTOBER 11, 2022

The internal meetings and communications that on-staff comms people have to do prevents them from having the time and focus required to write and edit the content marketing and thought leadership.”. When I was on the in-house side, many internal meetings just added to the already very long to-do list I had.

Agency 147

Agency B2C B2B Survey 147

PRSay

JULY 18, 2022

Christoph Horn is senior vice president of corporate communications and marketing at ZF Group, a global technology company supplying systems for cars, commercial vehicles and industrial technology, headquartered in Friedrichshafen, Germany. Hale helps companies and leaders articulate and amplify their stories. How do you manage that?

Local 95

Local Internal International Crisis 95

Onclusive

APRIL 15, 2020

We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time. Simply put, attribution shows how PR efforts are helping a company achieve its business objectives.

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. On closer examination, the Edelman/GEO Group situation is a great example of what not to do when faced with an ethical quandary. But that’s not what happened.

Industry 217

Industry Reputation Groups Internal 217

PR in High Definition

FEBRUARY 22, 2024

So, how can tech companies build upon translation with a full-scale pan-European PR programme that truly delivers on local needs? Localising press releases and thought leadership articles is crucial, but every element of reputation shaping can and should be considered. Want to learn more about strategic communications in Europe?

Local 62

Local Leadership Viral Creativity 62

MaccaPR

JUNE 12, 2024

How can you build a powerhouse employer brand that transforms your company into an irresistible “Best Place To Work” magnet? More than anything, today’s generation of employees want to know what your company can do to support their goals and how your values to align with theirs. Consumers give you their money. I call that a say-do gap.

Interviews 62

Interviews Brand Branding Employee 62

PR 20/20

NOVEMBER 22, 2022

For example, innovation is high on their lists: 69% of customers expect new ways to get existing services in the wake of the pandemic, such as doing so remotely. Problem 1: Internal Alignment. Internal alignment is a significant challenge for professional services companies. Let’s break it down. It’s a lot to juggle!

Internal 80

Internal International Meeting Leadership 80

PRSay

MARCH 7, 2022

For example, Apple and Disney are just two of the powerful brands taking steps to stop doing business with, and in, Russia. Through actions and words, many companies are also clarifying their firm beliefs that this horrific situation must end. Who should be involved in the decision-making process? What are your employees saying?

Resources 190

Resources Ethics Internal International 190

PRSay

JULY 9, 2021

An example that immediately comes to mind involves technology. Companies that institute informal, reverse-mentoring programs can benefit in numerous ways. The programs help younger employees elevate their profiles within their companies’ ranks, too. Strong leadership is crucial, but knowing when to follow is equally important.

Nonprofit 218

Nonprofit Employee Internal International 218

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Solo PR Pro

SEPTEMBER 26, 2023

Let's examine four examples that underscore its importance: Hoo, What, When A multinational company launched an ad campaign in North America featuring an owl, symbolizing wisdom. From the Inside Out An international company was integrating two teams from diverse backgrounds.

Communications 68

Communications Pitching Internal International 68

PR in High Definition

JANUARY 31, 2023

Create connections : If you’re not already, get out of the marketing bubble and make stronger connections internally. And if not finance, the people that influence finance, for example the senior team in sales or other C-level executives. Like the above, you’re creating more allies internally.

Resources 62

Resources Leadership Internal International 62

Remote PR Jobs

SEPTEMBER 25, 2023

The power of technology and social media has created a platform for spreading a message far and wide, while also ensuring that a single misstep could leave a negative digital footprint that will follow your company around forever. The role is no longer to simply generate attention and positive press coverage for the company.

Communications 100

Communications Publicity Employee Reputation 100