ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. 8 reasons to invest in internal PR.

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Internal International Communications Employee 136

ImPRessions - Crenshaw Communications

MARCH 21, 2019

With the public too cynical to buy into ads trumpeting a company’s inherent beliefs, public relations offers that all-important third-party acclaim. If a tech company only uses only renewable energy, then it might partner with an environmental group for an issues awareness campaign about the environmental impact of high-tech products.

Company 174

Company Conference Corporate Leadership 174

PRSay

SEPTEMBER 20, 2019

“Customers will never love a company until the employees love it first” says author and organizational consultant, Simon Sinek. By connecting employees to the company’s core message — and inspiring a belief in the organization’s mission — internal communicators will help create purpose-driven employees.

Internal 137

Internal International Communications Strategy 137

PRSay

MARCH 25, 2019

Hackers can also find and release damaging internal correspondence and documents. ” So, what are the best ways to lessen the potential negative impacts of your internal communications going external? Treat every piece of internal communication as if it were external. If the internal email goes out at 10:30 a.m.,

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Internal International Communications Employee 155

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. While this is not always possible due to resources, you might try teaming internal communicators up to examine each other’s area of control. Brand and business, company news, customer stories.

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Internal International Data Communications 187

Communications Conversations

MAY 13, 2022

By now, we’ve all seen them on LinkedIn: The customary posts celebrating the interns. It’s usually a late summer/early fall post, showcasing the summer interns, but I’ve seen them throughout the year as interns start at different times of the year now. I love seeing these posts. And yes, we absolutely should.

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Internal International Employee LinkedIn 78

PRSay

AUGUST 14, 2020

We asked him how recent events have influenced international perceptions of the United States and its brands, and how the COVID-19 crisis has affected global communications. How have companies and institutions outside the United States responded to the police killing of George Floyd in Minneapolis? For example, in the U.K.,

Internal 100

Internal International Banking Financial 100

Contently - Strategy

OCTOBER 18, 2022

There’s no doubt about it: The customer-obsessed company wins. Companies that conduct frequent research grow up to 70 percent faster and are almost 50 percent more profitable than firms that don’t. So, why do so many companies—from startups to enterprises—skimp on it? Best for: Companies with large audiences.

B2B 137

B2B Company Survey Enterprise 137

Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. They can also be used as a platform for the largest company announcements. Timing is everything.

Company 222

Company Trade Shows How To Product Launch 222

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The large-scale wave of layoffs in international companies in 2023 is the beginning of a big storm. The announced numbers of layoffs in branded companies are impressive. However, the companies are trying to soften the shock with remarks like: "This is just 5% of the total number of employees worldwide".

Reputation 52

Reputation Company How To Employee 52

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Mark Cuban famously advised against it for most early-stage companies, and for some it’s simply premature. Here’s how any tech company can benefit from the right PR campaign.

Company 120

Company Banking Education B2C 120

Landis PR

SEPTEMBER 21, 2023

Landis Communications’ president Sean Dowdall appeared on the Public Relations Global Network (PRGN) podcast to discuss how he runs the agency as a values-aligned company. My dad ran a small-town bank where he ran a values-aligned company and served the entire community, including the tribes.

Company 64

Company Employee Community Healthcare 64

Onclusive

NOVEMBER 4, 2021

Specifically, it helps to understand external factors (Political, Economic, Social, Technological, Legal and Environmental) and their impact on your company. Here are some examples of political factors to monitor: Current legislature Tax policies Fiscal policy Trade restrictions Corruption. Political factors. Economic factors.

Analysis 370

Analysis Tools Policies Reputation 370

Sword and the Script

MARCH 2, 2021

For example, to gain a foothold in a new vertical market or geography. Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. The first reason is to acquire a new piece of technology. Twitter handle.

Company 152

Company Tools Technology Software 152

ImPRessions - Crenshaw Communications

MAY 3, 2021

headlines can be a gold mine for reactive news opportunities, where a company latches on to a breaking news story with a smart take or point of view and gets coverage for it. But with many companies doing business internationally it’s smart to look outside our own media market for openings. Broaden the narrative.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. I’ve sat in on calls with clients themselves, affording a glimpse into another company. Circle back”. Many people dislike this term, but I think it’s harmless.

Journalism 344

Journalism Internal International Pitching 344

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

For PR pros, understanding and adapting to this shift is crucial for maintaining relevance and delivering value to internal and external clients. Reputation management As voice search relies on providing quick, accurate answers, PR teams need to help companies enhance their authority and build trust online.

SEO 339

SEO Reputation Local Consumer 339

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Most companies make that move only after careful consideration, and sometimes it’s a step that’s overdue. A common aspect of the fuzzy-goals problem is a lack of internal alignment on the agency role or goals. Also, while internal alignment is important, there shouldn’t be too many chefs in the PR kitchen.

Agency 333

Agency Internal International Resources 333

PR in High Definition

JANUARY 31, 2023

But, what about when a company reputation isn’t totally obliterated, but it takes a knock? Character vs capability reputation Company reputation is split between character reputation and capability reputation. In this example, both organisations were perceived as capable of getting England’s women and men alike to the pitches.

Reputation 62

Reputation Company Sports Transportation 62

ImPRessions - Crenshaw Communications

MARCH 20, 2024

Gareth Cunningham, director of SEO at Mod Op – our parent company – and his team develop SEO strategies that take into account three pillars: technology, content and authority. Authority – The third pillar for SEO success requires authoritative inbound backlinks with a correct internal linking structure.

SEO 203

SEO Engineering Google Examples 203

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move. Yet CEOs aren’t always available for interviews, and depending on a company’s size, they are most appropriate only for specific opportunities. .

Media 323

Media Interviews Financial Construction 323

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

But they usually fall short as a company grows and sees a need for a more coordinated PR effort. Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. The company has secured funding that will enable a leap forward. Unfounded rumors are surfacing about the company. .

Company 136

Company Interviews Reputation Privacy 136

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. is probably the most important information a company can have for understanding their customer.”.

Brand 370

Brand Branding SEO Engineering 370

ImPRessions - Crenshaw Communications

AUGUST 3, 2021

Maybe they revolve around a sensitive subject, or possibly the company spokesperson is inexperienced. For example, a client executive could be speaking as an external expert on a topic related to government regulation while avoiding naming their own clients or specific work experience. Pick the right spokesperson.

Interviews 310

Interviews Media Banking Media Training 310

Stephen Waddington

AUGUST 13, 2019

UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. In 2018 AI companies raised almost twice the investment of counterparts in France and Germany. AI represents a significant growth opportunity for the UK.

Internal 84

Internal International Ethics Communications 84

PRSay

MARCH 7, 2022

For example, Apple and Disney are just two of the powerful brands taking steps to stop doing business with, and in, Russia. Through actions and words, many companies are also clarifying their firm beliefs that this horrific situation must end. Who should be involved in the decision-making process? What are your employees saying?

Resources 189

Resources Ethics Internal International 189

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

It also means we should try to influence our companies and clients to get ahead of the mobile trend with innovations like a website that’s optimized for voice search, or – importantly – a mobile site that is accessible to those with disabilities. For PR teams, this means a whole new playground for getting the word out.

Mobile 334

Mobile Advertising Advertising Trends 334

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. But the right strategy will work for any type of company. . With that in mind, here are five tips for a successful media strategy for technology companies: .

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

While nothing’s easy, the companies we work with are high-growth businesses, and in many cases, leaders in their industries. Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. .

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

For example, if the brand is focused on improving cyber security, you may want to look for an established day or month that aligns with that theme, like Cyber Security Awareness Month in October. One example included an event for event software company Bizzabo. Our team has successfully put this strategy into practice.

B2B 156

B2B How To Conference B2C 156

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. The Drum also features subcategories on different brands so it’s easier to track the news on major companies, from Apple to Amazon.

Advertising 322

Advertising Advertising Privacy Television 322

Onclusive

FEBRUARY 14, 2023

Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing. Be an educator   To consumers: It’s one thing to share what your company is doing to meet its environmental commitments, but quite another if you want to be perceived as sincere about creating lasting change.

Reputation 195

Reputation Automotive Brand Branding 195

ImPRessions - Crenshaw Communications

APRIL 12, 2016

Once an established company decides to engage in public relations activities , the decision presents some wonderful opportunities to burnish, refresh and create anew – much like what a start-up does as it enters the marketplace. Here are some ways that strategic PR planning can help leaders regain that “new company smell.”

Company 120

Company Guidelines Leadership Financial 120

ImPRessions - Crenshaw Communications

APRIL 13, 2023

How we can be the change As a person of color, I am drawn to companies with a diverse employee base. As I proceeded in the interview process, I noticed more people in the company like me. It’s a prime example of public relations companies actively working toward a diverse talent pool.

Employee 156

Employee Community Groups Interviews 156

Cision

OCTOBER 8, 2015

Not all pharma companies have the same agenda when it comes to medical marijuana. Yet, no matter which side a company is on — supporting or opposing legalization — it will be helpful to examine not just what is being said by whom , but the where and when of online conversations. Get the full report today! Both Sides Now.

Company 120

Company Newspapers Transportation Measurement 120

Sword and the Script

APRIL 11, 2023

For example, you shouldn’t copy and paste proprietary data with a generative AI system. The feature seems to be a white label of the company behind Chat GPT. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.” The company is on the verge of being acquired by a private fund.

Software 78

Software Company Pitching Training 78

Onclusive

APRIL 22, 2021

Some of these will be different for every company—depending on factors like your scale, organizational structure, the technology you leverage, and your geographic location. For example, a certain technology is your main competitive advantage, your organization may be more prone to a technological crisis. Listen, listen, listen!

Crisis 195

Crisis How To Crisis Management Crisis Communications 195