Bianchi Biz Blog

JUNE 3, 2024

What advice do you have for PR people that want to pitch you? I would advise that they offer pitches that they truly think will interest our audience or will teach them something. I find it a bit frustrating when I get pitches that are basically the same, but with a few words changed around. Any pet peeves with PR people?

Meeting 98

Meeting Media Training Automotive 98

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Depending on the length of the engagement, it’s often advantageous to include a contract employee in relevant team and company meetings. Be transparent with client companies involved. Internal team members and clients will appreciate the investment in proper communication and management.

How To 315

How To Employee Training Interviews 315

Bianchi Biz Blog

AUGUST 21, 2023

I would say the hottest topic in fluid power and engineering in general is electrification — electricifying mobile machinery, industrial machinery and everything in between. I really love delving into people’s stories or stories of how companies are born. What advice do you have for PR people that want to pitch you?

Meeting 74

Meeting Automotive Engineering Journalism 74

PR Fuel

JUNE 24, 2021

Instead, consider these 10 benefits of hiring a press release company. On the fence about hiring a press release distribution company? If you’ve never written one before, consider hiring a press release company. Consider working with a press release distribution company with experience in your industry.

Company 60

Company SEO Writing Engineering 60

Sword and the Script

FEBRUARY 14, 2023

As always, nothing I say here should be considered an endorsement, grade or order of merit of any of the products or companies mentioned. The positioning from both companies is very clearly aimed at alleviating concerns AI will take a PR person’s place. Get rid of the [PR] middleman,” the company says in a promotional video.

Software 140

Software Pitching Analysis Community 140

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Sometimes it can be difficult to land pitches, but with ProfNet, the media opportunities present themselves. It also offers the opportunity to showcase the expertise of a company or client prior to a timely newsworthy hook, making it useful during a slow period of news coverage with few announcements. Google Trends. Radio Guest List.

Tools 232

Tools Radio Trends Pitching 232

The Proactive Report

APRIL 6, 2021

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). In simple English – when a website has a high domain authority score it gets more attention from the search engines and ranks higher than other websites.

Leadership 147

Leadership Engineering Enterprise Social Media 147

ImPRessions - Crenshaw Communications

MAY 2, 2023

As the age of Artificial Intelligence (AI) takes shape, many companies have mixed feelings about ChatGPT and the AI arms race. Brainstorm fresh pitch angles One challenge for PR teams is generating fresh and timely ideas to generate coverage. Use of the same ideas leads to predictable pitches or even lazy PR programs.

Retail 156

Retail Video Pitching Technology 156

PR for Anyone

NOVEMBER 5, 2021

It’s very likely that you Google that person or company. 5) Do you regularly pitch the media? Don’t discount the power of the Google search engine and how it can benefit you and your real estate business. . Before you work with anyone, what do you do? What happens when someone Googles you? Do you check out? Learn More at www.3StepstoPRSuccess.com.

Real Estate 130

Real Estate Google LinkedIn Social Media 130

5W PR

JANUARY 3, 2024

Pitching story ideas to journalists to secure media coverage. Objectives The primary goal of marketing is to contribute to the company’s financial success by driving sales and increasing revenue. Tools and techniques Utilizing online channels such as social media, email, and search engines for promotion.

Marketing 78

Marketing Engineering Reputation Product Launch 78

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. A new company has very distinct needs and goals. “Me, me, me” A reporter wants a good story, not a sales pitch or a founder biography. They don’t respond to me-too pitches.

Agency 205

Agency Pitching Internal International 205

Bianchi Biz Blog

SEPTEMBER 11, 2023

The trucking industry has experienced some challenges recently with lower freight volumes, a decrease in rates, and trucking companies exiting the industry altogether. What advice do you have for PR people that want to pitch you? I do get annoyed when I get pitched the same thing multiple times after I’ve already covered it.

Meeting 106

Meeting Media Travel Journalism 106

Onclusive

FEBRUARY 12, 2018

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. From an overall company perspective, we also coordinate PR activities between our various global locations and subsidiary companies.

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Interviews Retail Data Engineering 223

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. When we step back and apply critical thinking, we’re more likely to help our companies and clients in a tangible way. For small companies, this often takes shape as smartphone storytelling, explained Breakenridge.

Storytelling 329

Storytelling SEO Community Engineering 329

Stern + Associates

JULY 21, 2023

Related article: Giving Your Company a Face: The Importance of Executive Communications Why Is Digital Public Relations Important? This, in turn, will drive more organic traffic to your company’s website. They also enhance the discoverability of the release across social media and search engines.

Digital PR 62

Digital PR SEO Engineering Social Media 62

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Unpaid search engine traffic. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out. Product roundups by other content creators.

Media 98

Media Nonprofit Pitching Analytics 98

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

Let’s face it – most of us in comms don’t also have, say, engineering or operations experience. Details like that make a byline more than just another pitch. You’re demonstrating to the industry audience that the company is listening to the discussion. In our position, you don’t always know what you don’t know.

Interviews 296

Interviews How To Reddit Journalism 296

Deirdre Breakenridge

NOVEMBER 9, 2018

Vocal fry is the name for the type of phonation (vocal sound) that you’ll hear often at the end of a sentence as the voice drops lower in pitch – it sounds a bit like a creaky door – listen here. Even if your event is on the small side, hiring a good audiovisual company is worth it.

Engineering 383

Engineering System Hotels Television 383

PR Fuel

AUGUST 12, 2021

About 70% of US companies actively invest in content marketing, too. Successful Pitches. Once you create the perfect press release, you’ll also need to create a strong pitch email. In fact, journalists read the email subject line and pitch before the release itself. Creating a strong pitch email is an art.

Writing 105

Writing SEO Pitching Engineering 105

Bianchi Biz Blog

MAY 16, 2022

This program is fascinating to me because it provides an opportunity for companies’ engineering teams to come together to research and develop technologies which will help reduce emissions and improve fuel efficiency of heavy-duty trucks. What advice do you have for PR people that want to pitch you?

Meeting 75

Meeting Media Engineering Journalism 75

Bianchi Biz Blog

MAY 8, 2023

I am also keeping an eye on how economic conditions are impacting companies in the mobility space – there was a lot of enthusiasm and a lot of capital floating around just a few years ago, and that’s not the situation anymore. What advice do you have for PR people that want to pitch you? I respond well to pitches that have a “why.”

Automotive 86

Automotive Report Meeting Radio 86

Flack's Revenge

APRIL 27, 2021

” One in particular, the owner of a boutique tech PR agency was thrilled that I was an electrical engineer and former IBM-er like him. It is much easier to mass blast a pitch than take the time to read their stuff and personalize the approach. Results: Pitches that hit home, better PR outcomes, stronger journalist relationships.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Bianchi Biz Blog

NOVEMBER 20, 2023

I started as a writer-trainee at a biomedical engineering newsletter, condensing information from medical journal features into a few short paragraphs to fit the newsletter format. What advice do you have for PR people that want to pitch you? How long have you been in journalism and how did you get started? I loved it.

Journalism 116

Journalism Automotive Interviews Writing 116

Frederik Vincx

JULY 25, 2023

And later creating an inbound sales engine via content marketing and conversion optimization. Step by step, creating a more effective software system to manage contacts, publish stories online, and pitch the right contacts. Role As a co-founder, my role was broad, mostly focussed on the creative aspects.

Software 78

Software Banking Resources Government 78

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. The press release has become more important than ever when promoting a company and its products or services. It is written in a journalistic style.

Engineering 128

Engineering Writing Social Media Report 128

Wadds Inc.

MARCH 8, 2023

Bain & Company has signed a services agreement with OpenAI. The point here is not over-engineering a simple task, but just noticing all the time where you might use AI to speed up or eliminate tasks that we might categorise as cognitive drudgery.” These could be survey design, analysis of datasets, content production, or pitching.

Tools 98

Tools Writing Pitching Web 98

Bianchi Biz Blog

NOVEMBER 9, 2020

While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers. But still, the media relations is dead prediction seems to gain steam.

Media Relations 102

Media Relations Automotive Media Newspapers 102

Cision

JULY 25, 2017

Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Incoming links from sites with a strong domain authority are a more powerful signal to search engines than sites with low authority. Targeting the Right Media Earns Quality Backlinks.

Strategy 257

Strategy How To SEO Engineering 257

Bianchi Biz Blog

JUNE 19, 2023

Currently with the excitement surrounding electric vehicles, we feel it’s an ideal time to see what is on the horizon for the internal combustion engine. Why is there a disconnect between trucking companies and drivers concerning retention?” What advice do you have for PR people that want to pitch you? Basically, the why.

Transportation 94

Transportation Meeting Media Newspapers 94

PRSay

OCTOBER 31, 2019

She was kind enough to review pitches for members of my Inner Circle. One pitch had images pasted right into it of smoke and flames and fire trucks. The producer was immediately excited and said, “I wouldn’t even read the rest of the pitch, I would just scroll down to the bottom to get the cell number.”.

Pitching 140

Pitching Video Engineering Web 140

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. And companies are taking notice. For simplicity, let’s also consider mid-sized businesses with limited personnel or budgeting resources.

Small Business 245

Small Business Media SMB Pitching 245

Contently - Strategy

FEBRUARY 3, 2022

Lead generation companies exist to gather the contact details of consumers and company owners to sell on to related businesses, and their owners are, from my dealings with them, absolutely obsessed with SEO. Lead generation companies make a lot of money. How to compete against lead generation companies and win.

SEO 145

SEO Google Internal International 145

PR Fuel

MARCH 22, 2022

Then, look for any information about the company’s press release specifications. If you’re not sure how to build a list of media contacts, look for a press distribution company. Don’t assume every company lists the same guidelines. End with a boilerplate and add a link to your company’s website.

How To 91

How To Guidelines Writing Pitching 91

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. With traditional media relations efforts, you’re lucky to get a link back to your company website’s home page. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., Signal AI currently bills itself as a “ global external intelligence company.” PitchBook says the company raised three rounds and grew to 210 employees.

Publicity 85

Publicity Survey Enterprise Pitching 85

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Generate a positive brand image In a company, public relations often works alongside sales and marketing teams. The role of earned media enhances the perception of the company’s expertise and reliability. Effective PR also involves managing the company’s reputation when problems arise during the campaign period.

Video 110

Video Marketing SEO Social Media 110

Bianchi Biz Blog

OCTOBER 5, 2020

It’s not one specific story as much as the day-to-day reporting, vetting and verifying sources, chasing down scoops and of course, keeping track of the company’s and its CEO’s many highs and lows over the years that has made it so fun. The question isn’t meant to root out only extraordinary people and companies.

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Transportation Meeting Report Media 92