Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. These types of digital assets can make your release more engaging and shareable.

Pitching 40

Pitching Writing Engineering Wikipedia 40

PR Fuel

MARCH 17, 2020

Used with other approaches, it can make the difference between a company that thrives and one that withers away. It might mean providing quick tips in a video or on an infographic. Third, content marketing plays well with Google and other search engines, no matter how many times they change their algorithms.

Publicity 67

Publicity Small Business Advertising Advertising 67

The Proactive Report

JULY 31, 2017

Every person in your company is a representative of the brand and now that we’re all online, that’s truer than ever. Anyone considering doing business with your company moves along a particular path, often referred to as the customer journey. It could be to buy the product, join the company as an employee or invest in the business.

Engineering 188

Engineering Interviews Infographics Social Media 188

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. As these links grow, through outreach efforts, your client’s website ranking should start gradually rising in the Search Engine Results Pages (SERPs).

Digital PR 170

Digital PR Industry Strategy Film 170

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. Today’s PR teams encourage clients to blog about relevant topics for their audience and pitch these writings to trade pub and other editors. A successful outcome?

Blogging 136

Blogging Writing Engineering Analytics 136

Buzzstream

DECEMBER 5, 2023

Are you trying to build links for search engine visibility? Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. How would they pitch their blog to someone else in their niche?” Are you trying to build your brand?

Resources 103

Resources Analysis Infographics Examples 103

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Their tool is $50/mo per user.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Their tool is $50/mo per user.

Digital PR 62

Digital PR Tools Google Pitching 62

PR Fuel

JUNE 5, 2020

People often make the mistake of confusing a pitch or marketing copy for a press release. A pitch is written in order to persuade journalists and gives a tease or a taste of what’s to come in your press release. study, 70% of respondents said they tied their purchase decisions with how much they trust a company or corporation.

How To 98

How To Ethics SEO Guidelines 98

PR Fuel

JUNE 18, 2020

Do you want to improve the public relations of your company while also drumming up excitement and interest? Although social media and online ad targeting have taken up most marketing budgets, press releases still play an important role in a company’s image. But are press releases a relic of the past now? What is a Press Release?

Infographics 105

Infographics SEO Writing Pitching 105

Landis PR

AUGUST 23, 2021

Then there are some other overarching issues such as how companies keep up with demand, how they overcome disruptions, what kinds of technologies they are implementing and why and what they are doing to product people, product and plant. How will a second blow to already stressed-out supply chains impact the way today’s companies operate?

Meeting 69

Meeting Media B2B Transportation 69

Buzzstream

DECEMBER 5, 2023

Are you trying to build links for search engine visibility? Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. How would they pitch their blog to someone else in their niche?” Are you trying to build your brand?

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

Are you trying to build links for search engine visibility? Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. How would they pitch their blog to someone else in their niche?” Are you trying to build your brand?

Resources 62

Resources Analysis Infographics Examples 62

Sword and the Script

FEBRUARY 29, 2020

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches. This is contrary to 99% of all PR advice that says short emails are best.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. From my perspective, he noodles around in some code for an hour, and then the next time I see him, his company’s traffic reaches a new high.

Content Marketing 111

Content Marketing Print Analysis Data 111

PR Fuel

OCTOBER 16, 2020

Do you want to improve the public relations of your company while also drumming up excitement and interest? Although social media and online ad targeting have taken up most marketing budgets, press releases still play an important role in a company’s image. But are press releases a relic of the past now? What is a Press Release?

Infographics 52

Infographics SEO Writing Pitching 52

PR Fuel

JULY 5, 2020

Press releases aren’t meant to act as marketing material for your company. Press releases are often written for: New product announcements Hiring announcements Event announcements Company mergers Rebranding Opening a new office Receiving awards. They can also include photographs, media, or infographics depending on the topic.

Writing 52

Writing How To SEO Infographics 52

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. Investing in product marketing teams (especially for smaller companies) will take priority.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Beyond PR

JUNE 2, 2017

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. Look at companies that disrupt. Hustle and pitch. Cool infographics. Optimize for search engines.

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

FEBRUARY 3, 2018

As the conversations around the marketing table often begin with, “At my last company we…”. It’s like shoveling coal into a furnace – if you stop shoveling, the engine stops running. Readers discover content via search engines when they need it. They end up publishing way too much content in an attempt to maintain traffic.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

PR 20/20

JANUARY 3, 2019

A local video production company, Pritt Entertainment Group , co-hosted the event and showed attendees how to integrate video into a 2019 strategy. A few ideas include pitching target influencers, mapping out related blog content and utilizing gated content in the sales cycle. You can view the whole SlideShare presentation here.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage. Enter digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

PR Conversations

JULY 5, 2017

Some companies allocate budgets for promotion on social media. Communicators pitch journalists story ideas, offer expert knowledge on a range of industry-specific questions. Several years ago PR community actively discussed infographics – a new exciting format to present complex information. Communicators are busy people.

Infographics 63

Infographics Corporate Policies Reputation 63

Shift Communications

APRIL 2, 2015

Many companies will tell you a hit like this can drive a spike in traffic, but it’s often times short lived before traffic returns back to normal. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Search Engine Land. It means it’s time to get creative. The Moz Blog.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

MaccaPR

MAY 3, 2019

And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?". Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. It’s a time waster.”. (

Company 113

Company Interviews Print Pitching 113

PR Fuel

OCTOBER 16, 2018

Not only did practically everything they attempted fail, the entire company has become a laughingstock. How much do we forget this when a crisis happens to our company or business? The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. Say You’re Sorry.

Web 40

Web Pitching Local Report 40

Frederik Vincx

DECEMBER 11, 2015

This guide is intended as your roadmap for real change in your company. According to Ohno, the industrial engineer that created the Toyota Production System, documenting the standard of working is the beginning and end of the kaizen process. Value demands are the work clients pay companies to do. It takes time. Find bottlenecks.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention. Public relations practitioners have more places to pitch stories but they’re likely to be working with journalists that are overstretched.

Media Relations 115

Media Relations Media Print Newspapers 115

Buzzstream

AUGUST 13, 2018

DA 40-70: These are sites with good authority that are great to reach out to about on page links, updating articles, and low-touch pitches. For example, if a journalist has just covered the most common bad sleep habits, they will be unlikely to be interested in your infographic about “The Five Most Common Bad Sleep Habits”.

Google 117

Google Measurement Advertising Advertising 117

Cision

MAY 11, 2015

What would’ve been a cold call or cold email becomes much warmer because I can refine my pitch through my social media research. One of the most innovative PR and social media projects I worked on was introducing Bitcoin Shop (at the time an e-commerce company for digital currency users) to the media scene back in summer 2013.

Reddit 120

Reddit Social Media Pitching Comparison 120

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” Most writers at media companies simply use the CMS as a place to paste in their writing.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Shift Communications

SEPTEMBER 18, 2017

We help connect our companies with audiences who matter most to the company, from investors to activists to customers. Suppose we looked at a very common data source: search engine data. Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing.

Analytics 132

Analytics Data-Driven PR Data Software 132

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Petersen expects that marketers will now turn to content partners like BuzzFeed and native advertising companies such as TripleLift.com.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48