Remove Company Remove Engineering Remove Pitching Remove Trade Shows
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Pitch about Nothing – Good PR or Con Job?

Flack's Revenge

I came to PR in a roundabout way, via engineering, marketing, sales and IT consulting. One time I was at a dinner with the client team following a day a trade show. This was the dotcom era, also around the end of Seinfeld; a TV show that was famously about nothing. More recently, I worked on a pitch for a client.

Pitching 149
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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

However, media pitching and media relations to secure earned media still dominate the industry. Unpaid search engine traffic. This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever. This has made it more challenging to pitch stories successfully.

Media 99
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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies. I really enjoy attending all sorts of industry trade shows and conferences all over the country and even in other parts of the world. What advice do you have for PR people that want to pitch you?

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Meet the Media: Michael Freeze, Features Editor at Transport Topics

Bianchi Biz Blog

Currently with the excitement surrounding electric vehicles, we feel it’s an ideal time to see what is on the horizon for the internal combustion engine. I’m proud of the work our team at Transport Topics has done in trade show coverage. Why is there a disconnect between trucking companies and drivers concerning retention?”

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6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

Sword and the Script

About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations. For B2B product companies that number came in at 7.1% For B2B product companies that number came in at 7.1%

Survey 99
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Procurement Secrets for Selecting the Best Automotive PR Agency

Bianchi Biz Blog

But when you do the work correctly, it’s a lot more rewarding for your company. This is especially true in today’s world where PR people outnumber journalists by 7 to 1, and journalists are flooded daily with 20 times more pitches than they could ever conceivably pursue.

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How To Write Press Releases That Attracts Media Attention: A Guide

PR Fuel

It can also help you communicate your company values. In fact, 94% of consumers show loyalty to brands that over complete transparency. For example, you might want to announce an upcoming trade show or conference. Your company’s logo. Develop Your Pitch. Keep your pitch email short and sweet.

Writing 82