PR 20/20

JANUARY 6, 2023

While many companies in the manufacturing industry, in particular, have fallen victim to the “if it isn’t broke, don’t fix it” mantra, there are several ways they can optimize their websites to boost traffic, gain leads, and grow revenue. Practice search engine optimization. We list a few key tactics below. Source: Ready North.

Engineering 86

Engineering SEO How To Resources 86

5W PR

MARCH 18, 2023

This enables potential investors to comprehend the company’s ideology and gain insight into its operations. Sharing accomplishments, such as product launches and expansion into new markets. It’s helpful in creating a sense of pride and investment in the company’s success.

Company 88

Company Corporate Product Launch Internal 88

ImPRessions - Crenshaw Communications

MARCH 20, 2024

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). Gareth Cunningham, director of SEO at Mod Op – our parent company – and his team develop SEO strategies that take into account three pillars: technology, content and authority.

SEO 203

SEO Engineering Google Examples 203

5W PR

DECEMBER 24, 2022

In the last couple of years, more and more companies have started integrating audio content into their marketing and public relations , as well as their overall communication strategies, to leverage all of the benefits and opportunities that they can get from this type of content. Podcasts. Voice search.

Marketing 88

Marketing Engineering Mobile Resources 88

Remote PR Jobs

NOVEMBER 8, 2022

From sales to engineering, PR serves as a necessary link connecting a company’s work with the right audience for their product or service. Here are the different ways that Public Relations can support your business development, sales, marketing, and engineering plans. Business Development.

Case Study 230

Case Study Engineering SEO Reputation 230

5W PR

JANUARY 3, 2024

Choosing a career in the fields of public relations or marketing involves navigating distinct professional landscapes. Marketing Marketing revolves around promoting products or services, driving sales, and ultimately generating revenue. Optimizing online content to improve visibility on search engines through SEO.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Using people’s names in marketing email (i.e.

B2B 160

B2B Leadership Marketing Software 160

Landis PR

NOVEMBER 26, 2022

Five Best Communications Practices for Your Tech Company. Utilizing these five best communications practices for your tech company can boost your sales and drive your brand awareness and credibility online. You’ll want to start off with an attention-grabbing headline that will stand out in busy search engines.

Company 98

Company Communications Case Study Engineering 98

Axia PR

SEPTEMBER 8, 2021

Getting visitors to your company’s site is your ultimate marketing goal, and attracting users who will be interested in your products and services is even better. Your company's marketing strategy includes many stages—advertising, social media, search engine optimization, email marketing, media relations, etc.—to

Company 108

Company Engineering Advertising Advertising 108

Axia PR

NOVEMBER 8, 2022

If you’re not in the top-ranking results, you’ll miss out on valuable web traffic, meaning losing leads and revenue for your company. You can implement search engine optimization strategies to measure your digital marketing and improve search rankings.

SEO 110

SEO Measurement Strategy Web 110

ReimaginePR

JUNE 15, 2020

Heck, even having a simple social media page isn’t enough; you need to have multiple social media platforms to reach a wide enough audience, and those platforms need to be managed in such a way that it brings your customers together into a self-sustaining community that your company engages with on the ground level. Tall order?

Social Media 177

Social Media Brand Branding Marketing 177

ImPRessions - Crenshaw Communications

APRIL 24, 2023

Insider recognized Deepthi Venkitaramanan, senior product manager, LiveIntent for helping the people-based email marketing platform push into new areas. “Venkitaramanan’s particular strength lies in her research, scoping, and engineering skills,” according to an Insider article on the winners.

Retail 156

Retail Engineering Advertising Advertising 156

5W PR

DECEMBER 18, 2022

Incorporating content marketing and public relations efforts can generate very valuable results for companies. However, it’s important for companies to know that integrating both of these spheres and systems is based on the structure of the company, as well as the resources that the company has available.

Content Marketing 88

Content Marketing Publicity Marketing Resources 88

Ronn Torossian

AUGUST 4, 2021

One of the foundational elements of any company’s marketing strategy is the business website. However, that’s not the only important element for a marketing strategy, because there are plenty of different details that surround marketing campaigns. However, because […].

SEO 195

SEO Engineering Strategy Marketing 195

Axia PR

JULY 27, 2021

Any digital marketer knows that a campaign is only successful if it is planned and implemented properly. In order for you to achieve the best results, you need to audit your digital marketing campaign efforts. A digital marketing audit is a detailed analysis of your company's digital marketing strategies.

Marketing 118

Marketing SEO Analysis How To 118

Cision

MAY 6, 2015

The perfect metric isn’t something you’ll read in the Cision Blog or get from analytics software, it’s something you vet by understanding the expectations for PR to your business and then engineering measurements that quantify how you are doing relative to those expectations. Want to implement a PR measurement program today?

Engineering 120

Engineering How To Measurement Analytics 120

Onclusive

JULY 7, 2021

Understanding which messages are gaining traction can empower you and your team to not only develop impactful communications strategies and campaigns, but also help to integrate these messages into other business functions, such as marketing, product and human resources. SOUNDBITE PERFORMANCE: Why message resonance is important.

Brand 370

Brand Branding SEO Engineering 370

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 108

Video Marketing SEO Social Media 108

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Conferences are a good way to set yourself apart in a sector of similarly positioned companies in a given category. Early-stage companies in particular can build awareness for a new category by having executives speak on panels and keynotes at relevant conferences. B2B Sales & Marketing Exchange (August, Boston).

Conference 304

Conference B2B Content Marketing Case Study 304

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

Content marketing Creating high-quality, informative content that answers common voice search queries can position a company or their leader as an industry expert and increase its chances of being featured in voice search results. Simple, effective content will aid voice search queries and help with discoverability.

SEO 339

SEO Reputation Local Consumer 339

Stern + Associates

JANUARY 4, 2023

Companies often rely on a combination of public relations (PR) efforts to build their brand, share their expertise and reach their target audience. But how does your company leverage these opportunities to stand out in a growing digital ecosystem full of competition? Here’s why: Improved brand visibility and credibility.

Strategy 68

Strategy Marketing Leadership Print 68

Axia PR

SEPTEMBER 12, 2023

Digital public relations and marketing agency Axia announced its Autocomplete search engine search box suggestion optimization service.

SEO 62

SEO Company Engineering Agency 62

Shift Communications

MAY 16, 2023

Although generative AI is not technically new (incarnations of related technologies have been around for a while and we’ve worked with companies using AI for years), it only recently caught fire for us civilians when OpenAI launched ChatGPT in November last year. The arrival of ChatGPT and its related engines feel different.

Company 78

Company Technology Privacy Guidelines 78

Onclusive

AUGUST 10, 2018

A few months ago, after considerable vetting and research, I joined AirPR, the data science company for PR and Communications, as their CEO. I founded Vizu, the pioneering company in real time digital brand advertising measurement, which was bought by Nielsen in 2012.

Communications 186

Communications Marketing System Measurement 186

Shift Communications

MARCH 17, 2016

Reverse engineering : the process of extracting knowledge or design information from anything man-made and reproducing it or reproducing anything based on the extracted information. Enter reverse engineering. Reverse engineering is one of the most helpful processes I’ve used to educate my pitching. It’s for PR pros, too.

Engineering 60

Engineering Wikipedia Exercises Pitching 60

5W PR

OCTOBER 5, 2020

Newsletter marketing is the practice of companies sending informational emails and other content related to their products or services through an email newsletter to their subscriber list. Journalists used to rave about social media platforms and search engines due to their ability to offer them a lot of exposure to the mass public.

Marketing 88

Marketing Engineering Education Advertising 88

Sword and the Script

FEBRUARY 6, 2024

Revving up the content engine takes some work. There’s a good case to be made that B2B marketing organizations should produce less content and place greater emphasis on distribution. Whenever the “thing” is done – white paper, ebook, video – marketing is onto the next thing. Revving up the content engine takes some work.

B2B 92

B2B eBook Engineering Blogging 92

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Great company. Here’s why earned speaking opportunities are an important PR program element.

Leadership 295

Leadership Industry Conference Trade Shows 295

Shift Communications

MAY 16, 2023

Although generative AI is not technically new (incarnations of related technologies have been around for a while and we’ve worked with companies using AI for years), it has only recently caught fire for us civilians when OpenAI launched ChatGPT in November last year. The arrival of ChatGPT and its related engines feels different.

Company 78

Company Technology Privacy Guidelines 78

Onclusive

DECEMBER 19, 2019

I recently spoke to the CMO at a large industrial printer company, and she mentioned that they’re actively trying to speak to customers with voices beyond their own. As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me.

Marketing 195

Marketing Advertising Advertising System 195

PR 20/20

JANUARY 16, 2023

O ur daily mantra as inbound marketers: stay focused, and be passionate. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. The Ready North RSS: Must-Reads for Marketers.

Blogging 52

Blogging Marketing Pinterest SEO 52

Axia PR

APRIL 9, 2023

Corporate communications, marketing, public relations and business leaders tend to consider blogging boring and a waste of resources. Blogging has multiple benefits for your company, including increased search engine optimization and lead generation. Search engines love blogging. Is it boring ? If so, you’re not alone.

Blogging 118

Blogging SEO Engineering Resources 118

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 99

Survey Trends Marketing Creativity 99

PR 20/20

JANUARY 10, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Every year, research firm CB Insights publishes their AI 100 list of hot companies to watch in artificial intelligence. The company has $72 million in funding.

Company 56

Company Marketing Engineering Analytics 56

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Data drives marketing.

Trends 108

Trends Marketing Mobile YouTube 108

The Proactive Report

FEBRUARY 17, 2023

There are many avenues for visibility – search engines, news media, social media, and other digital outlets like blogs and podcasts. Discover your brand visibility score Brand Affinity and Trust Building brand affinity and trust is increasingly important in 2023, as consumers become more conscious of the companies they want to support.

Brand 130

Brand Branding Ethics Engineering 130

Agility PR Solutions

JANUARY 24, 2022

Search engine optimization, better known as SEO, plays a huge role in a company’s digital marketing strategy. SEO isn’t an overnight process, and there is a lot that goes into it to ensure positive and high-ranking results. Many people wonder where to begin when it comes to SEO, as there are a lot of components […].

SEO 147

SEO Engineering Strategy Marketing 147