Bianchi Biz Blog

AUGUST 8, 2022

I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I think it’s essential to make clear that technology initiatives are not the exclusive purview of huge companies with matching budgets.

Technology 94

Technology Meeting Media Analytics 94

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. Our firm was brought in by a successful email services provider (ESP) who had built and bought technology to expand its services into marketing automation and digital marketing.

Banking 327

Banking Financial Employee Technology 327

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. Our research showed there was scant ESG data and insight specific to the mobility supplier community. But it’s not just investors. SK Group surveyed 1,500 U.S.

Automotive 97

Automotive Technology Communications Mobile 97

Shift Communications

JANUARY 3, 2022

By Natalie Marinaro, VP, Technology. Remote work environments were concretely established with 81% of Americans using videoconferencing technology. As we enter 2022, SHIFT’s Workplace Technology Practice has the privilege of hearing from many leaders (our clients) about what’s next in the workplace. Stop going into the office.

Technology 78

Technology Trends Employee Mobile 78

The Proactive Report

NOVEMBER 1, 2022

How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. Technology has transformed the practice of Public Relations and marketing. These technology advances continue to escalate and create new challenges. Fake content.

Communications 130

Communications Social Media Employee Crisis 130

ImPRessions - Crenshaw Communications

JULY 26, 2022

We’re seeing big companies like Twitter , Spotify , Pinterest , and Shopify blazing the trail for work-from-anywhere capabilities and proving that operations can still be conducted smoothly and effectively. Often the main reason employees choose to work abroad is to experience a new culture. Sharpen your time-management skills.

How To 309

How To Meeting Travel Employee 309

PRSay

OCTOBER 3, 2017

This post is brought to you by APPrise Mobile , a proud sponsor of PRSA. Companies all around the world are met with the difficult task of effectively communicating with and engaging their employees, customers and other constituents. Jeff Corbin is moderating a professional development session on Oct.

Technology 66

Technology Communications Mobile Internal 66

ImPRessions - Crenshaw Communications

MAY 15, 2020

While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. . Our client ActiveViam is a dynamic pricing company and provided comment in MarketWatch on how J.Crew’s filing for bankruptcy will affect the retail industry. Be sure to capture company outings, too.

Instagram 333

Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

DECEMBER 8, 2020

Slack gives Salesforce a missing communication layer on top of its other products, something especially important when interactions with customers, partners or fellow employees have become mostly digital. Go mobile – This one’s a no-brainer. Download the Slack mobile app for iOS and Android. How Slack helps PR pros.

Mobile 310

Mobile Meeting Customer Service Survey 310

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. Information of Everything.

Hotels 198

Hotels Mobile Travel Automotive 198

Shift Communications

JULY 26, 2022

By Amanda Munroe, SVP, Technology Practice. In our Workplace Tech and Services practice at SHIFT, we’ve worked with clients on building up narratives around the resulting labor shortage and what it means to the American worker, workplace technology adoption and the future of work. But we’re planning for a change in the narrative.

Brand 78

Brand Branding SEO Employee 78

Flack's Revenge

DECEMBER 7, 2020

I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. It was an interesting marketing strategy from parent company American Chicle – whose other product was Chiclets. When was “secret sauce” first used to describe information technology?

How To 194

How To Wikipedia Engineering Web 194

Communications Conversations

NOVEMBER 9, 2015

Five to six years ago, one of the big conversations you heard a lot about was around how many companies were blocking Facebook at work. And then, companies got smarter (well, most companies, at least), and they started opening up social media usage at work. But, technology at work is still a challenge. There was outrage.

Employee 60

Employee Tools Corporate Google 60

Bianchi Biz Blog

MARCH 16, 2023

Image: Automotive News Mobility-focused PR practitioners are constantly seeking quality opportunities to highlight their clients’ product, tech and people. Awards are a great way to promote key products, technology, projects and people. As you consider editorial, social and event opportunities, don’t forget awards!

Automotive 62

Automotive Mobile System Technology 62

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Employee advocacy. This new technology enables 24/7 availability. Transparency. Brand humanization. Stories are omnipresent.

Social Media 156

Social Media Trends Media Instagram 156

Communications Conversations

MARCH 3, 2015

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” I’m not sure I’m the right person to talk about “technology”, but I guess given my business and its connection points with digital marketing, I may know enough to be dangerous. Now, what about 2005?

Technology 60

Technology Content Marketing Social Media Facebook 60

Sword and the Script

SEPTEMBER 10, 2019

About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations. For B2B product companies that number came in at 7.1% For B2B product companies that number came in at 7.1%

Survey 99

Survey B2B Marketing Trade Shows 99

Wadds Inc.

APRIL 26, 2023

The relationship between agency employers and employees has reset. Technology and media layoffs and a slowdown in private equity funding are also having an impact. We’re not sure which companies are zombies (start-ups whose funding is running out), explained one agency founder. Health and well-being are proving resilient.

Agency 98

Agency Publicity Marketing Banking 98

Stern + Associates

SEPTEMBER 22, 2022

As we navigate various transitions over the coming months and years, leaders are likely to see employees struggle with anxiety, depression, burnout and trauma. When organizations invest in mental health, it’s better for employees and better for business. Make It Fearless. Striking a Balance Between Independence and Loyalty.

Employee 62

Employee Leadership Exercises Mobile 62

Cision

AUGUST 23, 2017

So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. The company is active in their community. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

JUNE 12, 2018

He helped Pennsylvania Railroad Company manage the press’s coverage of a fatal 1906 railway accident by using a document called a press release. In his 1906 manifesto, “Declaration of Principles,” he articulated his recommendation for honest, open, and accurate communications between companies and the public.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Critical Mention

FEBRUARY 4, 2020

Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. The company’s News section is an excellent place to visit when seeking the latest updates in PR announcements, awards and coverage. Golin’s News section shares recent announcements, expert insights and employee perspectives.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Presspage

DECEMBER 1, 2017

With a mission to empower people to experience the world , Booking.com invests in digital technology that helps take the friction out of travel. The Booking.com website and mobile apps are available in over 40 languages, offer 1,514,051 properties, and cover 122,650 destinations in 229 countries and territories worldwide.

Travel 92

Travel Mobile Resources Employee 92

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Often company execs become very enthusiastic about adding PR to its marketing mix but then find they haven’t the resources or the staffing to maximize outcomes. Polish the company story, but don’t lose authenticity. Most importantly, everyone in the company and on the PR team needs to buy into the story.

Publicity 256

Publicity Brand Branding Storytelling 256

Bianchi Biz Blog

MARCH 2, 2023

That kind of cost-savings can drive a company into bankruptcy. Smart companies are starting to do the same when procuring marketing services like PR. And in the most severe cases, the lack of progress frustrates the marketing/PR director so much that they split for another company, leaving your company high and dry.

Agency 108

Agency Automotive Engineering Education 108

Bianchi Biz Blog

JANUARY 20, 2022

Some 42 percent fell into the Concerned category, where the main driver is worry about economic conditions, shifts in customer behavior and changes in the expectations of employees. Heck, we are not even a good fit for every client in the B2B automotive / mobility supplier sector that we concentrate on. More efficient. More reliable.

Automotive 84

Automotive Agency Tourism Mobile 84

PR in High Definition

DECEMBER 17, 2020

British mobile networks are hoping to take up a leading role in emerging radio technology, OpenRan, which could be worth up to $21bn. The Guardian also covered food delivery company DoorDash’s huge IPO. Google is currently coming under fire and receiving employee backlash after sacking leading AI ethics researcher Timnit Gebru.

Ethics 62

Ethics Google Banking Radio 62

Stephen Waddington

AUGUST 13, 2019

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. In 2018 AI companies raised almost twice the investment of counterparts in France and Germany. The three other areas are clean growth, the future of mobility and the ageing society.

Internal 84

Internal International Ethics Communications 84

Buzzstream

MAY 12, 2020

The Covid-19 pandemic has forced many companies to move significant proportions of their staff to remote working. . For many managers and employees, the last few weeks has been the first time in their careers that they have worked from home, or had to manage remote employees. There are a few key reasons for that.

Strategy 102

Strategy Employee System Tools 102

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Mobile-friendly Platforms. That’s because one of the biggest reasons and the plus of social commerce is how it fits right into your mobile. These social media platforms optimized for mobile devices transform shopping into a hassle-free experience, no matter where the shoppers are. It’s like carrying a store in a pocket.

Social Media 87

Social Media Media Mobile SEO 87

Reputation Antistress by Sergii Bidenko

APRIL 21, 2023

In essence, a crisis is a situation that doesn't fit into a person's or a company's previous experience. It's designed to minimize fussing, mobilize resources, and control the most nonstandard situation. Delegate Handling a crisis is not a one-person job, even if you are the company's owner and CEO. Be proactive.

Crisis Communications 52

Crisis Communications Crisis Communications How To 52

Sword and the Script

MARCH 17, 2020

However, those types of companies are experiencing business disruptions that directly impact customers. The rub is when other companies feel pressured to communicate merely because they see other businesses communicating. That threshold will be met when a company finds contingency plans directly affect customers.

B2B 80

B2B Crisis Communications Crisis Software 80

Shift Communications

OCTOBER 30, 2015

Of interest, however, is this statistic about mobile users: Contrary to other major social networks, a surprisingly small portion of LinkedIn’s user base are using the service from mobile devices, hitting 13.89% this quarter. Part of the reason may be LinkedIn’s legacy as a career-focused portal.

LinkedIn 60

LinkedIn Social Media Marketing Mobile 60

Shift Communications

DECEMBER 2, 2016

For our client AccountantsWorld, we were eager to position them as a tech company that is thriving outside of Silicon Valley. We were thrilled to see it run in Forbes in September: Retaining Tech Employees Outside the Silicon Valley Bubble.

Media 60

Media Mobile Trends Employee 60

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. We found more use of “explainers” and “behind the scenes” or “day in the life” videos particularly useful when introducing a new product or company.

YouTube 136

YouTube Training Video Survey 136

The Hoffman Agency

FEBRUARY 17, 2020

I worked on a broad range of B2B PR clients, one of which was a contract cleaning company. And here I still am, on the eve — or so I thought — of travelling to Barcelona for one of the world’s biggest technology shows, Mobile World Congress. For the return on investment alone I can’t believe they make sense to many companies.

Trade Shows 36

Trade Shows Mobile Travel Hotels 36

Bianchi Biz Blog

NOVEMBER 19, 2020

If it’s a company anniversary story, perhaps there’s an employee who’s been with the company since the beginning that you can incorporate through quotes or interviews. If it’s a new product or technology, is there an engineer that can speak about some of the challenges or successes in bringing this product to market?

Automotive 86

Automotive Journalism Interviews Engineering 86