Rock the Status Quo

MAY 28, 2015

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. The smaller the company, the less likely it is they are doing this. Yup, that’s included twice on purpose.

Measurement 100

Measurement Analytics Google SEO 100

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. It aims to communicate with these groups to create a favourable overall company image. Public Relations is typically taught under Communications.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

Shift Communications

SEPTEMBER 14, 2015

During our INBOUND15 talk on How to Measure the Value of PR in the 21st Century, one audience member raised this fascinating question: “How do you measure understanding, and where does it fit in the PR funnel?” ” Understanding and comprehension are an integral part of purchase consideration, to be sure. Christopher S.

Analytics 60

Analytics Google Measurement How To 60

PR 20/20

FEBRUARY 7, 2023

Understanding your buyer’s journey R esearch shows that 47% of buyers view 3–5 pieces of a company's content before talking with a sales representative. This way, your audience understands the value of your content and will begin associating expertise with your company. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Onclusive

OCTOBER 3, 2017

Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Setting benchmarks and measurements to gauge success in your brand awareness efforts will help you report back to the C-Suite. Jay Baer, Founder & CEO, Convince & Convert.

Brand 246

Brand Branding eBook Leadership 246

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. It takes facts—solid statistics, customer testimonies and proof points.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Cision

DECEMBER 18, 2017

Here’s why you should consider creating a content calendar for your company. Say for example your company always exhibits at a major B2B services conference in May. We do that at Cision — use our own insights and campaign tools to understand the market, craft and implement strategy and measure impact.

How To 0

How To Content Marketing Conference Analytics 0

Cision

SEPTEMBER 7, 2016

This marketing software company understands the value of providing useful resources, and has invested heavily in its marketing library of resources. Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. How to Measure Guest Posting ROI. Create a social media content calendar.

Resources 120

Resources Marketing Small Business eBook 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. In addition to crafting one’s personal brand, long-form content also enhances the credibility of the executive and the company.

Case Study 178

Case Study SEO Film Video 178

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. For example, case studies and eBooks are excellent ways to showcase your knowledge. Measure your success.

Marketing 75

Marketing eBook Case Study Measurement 75

Polaris

JANUARY 13, 2015

Admittedly, it’s often hard to tell the difference since there are so many misconceptions about public relations, including what it contributes to your business and how to measure results. When hiring a PR agency, ask how they measure program results. One common belief is that PR practitioners are “good with people.”

Agency 100

Agency eBook Measurement Creativity 100

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. For example, case studies and eBooks are excellent ways to showcase your knowledge. Measure your success.

Marketing 68

Marketing eBook Case Study Measurement 68

Critical Mention

MARCH 22, 2019

We’ve outlined five steps to post your content on social media and generate brand awareness, putting your company in the spotlight. Using micro-influencers in your industry are a great way to promote your company in an impactful way. Real-time social media monitoring is essential in measuring your content’s performance.

Social Media 62

Social Media eBook Infographics Media 62

Presspage

AUGUST 14, 2017

When you send a story to a journalist, you can assume they’ll look up who you are and what your company does. 3: Thought leadership will be one of the priorities for the PR budget A newer marketing trend is thought leadership, in which business leaders and companies position themselves as leaders in their spaces.

Trends 118

Trends Leadership Measurement B2C 118

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. For example, case studies and eBooks are excellent ways to showcase your knowledge. Measure your success.

Marketing 60

Marketing eBook Case Study Measurement 60

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Shift Communications

JULY 5, 2016

Take a look at the number of news stories per quarter, as measured by the Google News database of accredited news sources: It took from 1979 to 1995 to publish just over 18 million news stories. We might be able to get a story about our company placed in a publication, but in that vast sea of content, no one is paying attention.

Publicity 110

Publicity eBook Analysis Google 110

PR 20/20

JANUARY 17, 2023

Additionally, three-quarters of companies using highly personalized marketing content report growing market share, according to McKinsey & Company. Make the best use of company resources and production by doing your due diligence during the planning stage. case studies, ebooks, blog posts). a great sales tool).

Strategy 52

Strategy How To Technology B2B 52

PR 20/20

MAY 31, 2023

HubSpot is a powerful tool that can help you automate your marketing, personalize your outreach, and measure your success—all in one place. With its built-in contact and lead management features , you can collect and organize valuable information about your prospects, such as their job title, company size, industry, and pain points.

How To 81

How To eBook Infographics Content Marketing 81

Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. Download our free ebook on the role of SEO in PR.

Brand 88

Brand Branding SEO How To 88

Waxing UnLyrical

JUNE 24, 2019

When you offer them an advance on a new technology or you ask them to help share how a company can improve (for example) cybersecurity, they are ready to engage. eBook quotes and contributions. I couldn’t write a post for Shonali Burke and Waxing Unlyrical without talking about how you measure the disco dancing success.

Measurement 95

Measurement eBook Tools Survey 95

Polaris

NOVEMBER 24, 2014

A company issues a 24-page Request for Proposal (aka RFP) to 52 marketing companies that may (or may not) have the expertise to fulfill the request. In larger companies, the issuing of RFPs is often company policy supervised by the purchasing department. The size of your budget also affects the type of company you hire.

Marketing 168

Marketing Policies Agency eBook 168

Cision

JUNE 6, 2017

A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company. I find that most companies don’t know these basic facts. And the cost?

Marketing 239

Marketing Television Handbook Web 239

Deirdre Breakenridge

JANUARY 7, 2016

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” In the spirit of transparency, Marketwired is a client of my company, Pure Performance Communications. to boost awareness for their company, attract new customers, drive engagement in campaigns, etc.

Survey 90

Survey Marketing Content Marketing Measurement 90

Cision

SEPTEMBER 21, 2016

Aim for a mix of shared content (yours and others), company updates and thought-provoking questions. Other marketing content like whitepapers and ebooks may take longer to plan, so chip away at them each week. Make the most of your time with measurement. Pepper in videos and images to pique interest. Other Types of Content.

Marketing 120

Marketing Comparison eBook Social Media 120

Beyond PR

JANUARY 4, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. So what’s the solution? The solution? Challenge #3: Understanding Business Impact.

Measurement 75

Measurement Tools Journalism Content Marketing 75

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Sign up for free ebooks, webinars, and other resources (i.e., Fast Company ( @FastCompany ): Intelligent pieces for both personal and professional endeavors. Copyblogger ( @copyblogger ): Offers step-by-step, actionable content.

Blogging 52

Blogging Marketing Pinterest SEO 52

PR 20/20

NOVEMBER 29, 2022

Carry out additional primary and secondary research to ensure you’ve thoroughly analyzed your company, audiences, competitors, and industry. Goals should be realistic and achievable based on your company's talent, technology, budgets, and potential for success. Content (ebooks, white papers). Step 2: Conduct discovery research.

Marketing 52

Marketing Analytics eBook System 52

Presspage

APRIL 11, 2019

You can also get a copy of our free ebook: " Setting Up a PR Plan ". Initiating a PR strategy without the end game in mind can be problematic, especially for sales-driven companies with very tangible quarterly and annual revenue goals. What is a PR Strategy?

Strategy 76

Strategy eBook Consumer Fashion 76

Doctor Spin

NOVEMBER 16, 2023

This measure is based on mental capacity (genetics, epigenetics, and neuroplasticity). Learn more: Types of Bad Thinking Habits Subscribe and get a free ebook on how to get better PR ideas. Learn more: How To Create Knowledge Subscribe and get a free ebook on how to get better PR ideas. Clear thinking. Deconstruction.

eBook 52

eBook Analysis System Data 52

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. The company also offers a no-questions-asked return policy, even if the product has been opened and partially used. … Continue reading Trader Joe’s.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR Fuel

NOVEMBER 2, 2021

Working with a PR company guarantees your releases will feature on top radio and TV stations and influential websites and social networks. What’s more, most PR companies offer these packages to small business owners. Because the longer a company has been in business, the more equipped they’re to hit your targets.

Writing 52

Writing System Automotive SEO 52

Public Relations Sydney

SEPTEMBER 21, 2014

Whereas public relations is about selling the company or brand through positively managing the communication channels between a company and its stakeholders. Whereas PR is classified as free exposure for increasing credibility around a company’s image. Essentially it is about selling the product or service. Contact us today.

Marketing 99

Marketing Advertising Advertising Comparison 99

Waxing UnLyrical

OCTOBER 7, 2019

Moreover, companies need to build a level of trust to boost loyalty. The result is that companies have a chance at improving SERP rankings. In order to remain effective, companies must continually evaluate, change and evolve the content. The goal is to keep visitors and customers coming back to the brand. Think outside the box.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

PR 20/20

DECEMBER 6, 2018

A B2B SaaS company with $10M in funding and aggressive growth goals is struggling to meet lead generation targets. The marketing team is blogging 2x per week, and producing a high-quality ebook with an accompanying webinar each month. While this example is specific to a SaaS company, the struggle is universal.

Marketing 55

Marketing Resources eBook Construction 55

ReimaginePR

SEPTEMBER 21, 2016

But the TPP doesn’t place any emphasis on how companies should be protecting your personal information offshore. Leaked versions of the TPP suggest that the language even goes so far as to suggest enacting a sort of “self-regulation” for companies that make money off of your data, completely absolving the lawmakers from enforcement.

Telecommunications 120

Telecommunications Privacy Software Data 120