Deirdre Breakenridge

JANUARY 7, 2016

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” In the spirit of transparency, Marketwired is a client of my company, Pure Performance Communications. to boost awareness for their company, attract new customers, drive engagement in campaigns, etc.

Survey 90

Survey Marketing Content Marketing Measurement 90

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. The company also offers a no-questions-asked return policy, even if the product has been opened and partially used. … Continue reading Trader Joe’s.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR 20/20

OCTOBER 9, 2018

Then, we’re able to introduce subscribers to other properties we have within CMI: ebooks, whitepapers, webinars, research, events, consulting, and so much more. We know that if an email subscriber takes three or more actions with CMI —subscription, webinar sign-up, ebook download, etc—that they’re ten times more likely to attend CMWorld.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. She blogs on public relations and marketing leadership issues for Fast Company. It’s a marvelous feeling.

Communications 50

Communications Marketing Internal International 50

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.

Brand 246

Brand Branding eBook Leadership 246

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. It takes facts—solid statistics, customer testimonies and proof points.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Sword and the Script

NOVEMBER 29, 2022

And the measures of success cited were typically backlinks and organic search traffic. The thought process is: “Oh, we write ebooks and blog posts, so we do content marketing.” For example, publishing a gated ebook and when someone downloads it, they call that action a “conversion” and that person a “lead.”. Or ebook marketing.

Content Marketing 122

Content Marketing B2B Marketing eBook 122

Presspage

AUGUST 15, 2017

thought leadership. the importance of measurability. Though today, only big tech companies like Facebook are able to serve content tailored to their users’ likes and dislikes (ads and articles), in a few years this trend will be ubiquitous in PR. Download our latest eBook! contributors.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

MARCH 5, 2019

For a savvy company with smart relationship driven marketers, there’s an opportunity to cut through a very big problem today: noise and clutter. 2) What types of companies are using influencers? The Talkwalker survey put the sweet spot for company size at somewhere between 10 and 500 employees. It’s a chance to stand out too.

Survey 60

Survey Trends Marketing B2B 60

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. We’d each penned a chapter.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

She writes on Buffer, Fast Company, Huffington Post, and Entrepreneur. The lessons were largely "by example", but his integrity and leadership made a distinct impression on me. #12: He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. I measure my productivity and outputs in many different ways.

Writing 114

Writing Social Media SEO Blogging 114

Cision

MAY 21, 2015

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. 8) Jay Baer. Social Pros Podcast. 18) Mike Volpe. The Growth Show.

Social Media 120

Social Media Marketing Pinterest Media 120