ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. In other words, “it depends.”.

Interviews 98

Interviews Publicity Technology Social Media 98

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty. in the coming years.

Communications 52

Communications How To Corporate Training 52

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. There are plenty of different software packages that offer unique ways to capture and measure PR data, but there is still an unsatisfying aspect to these.

Engineering 120

Engineering How To Measurement Analytics 120

Sword and the Script

JUNE 3, 2020

The feature “provides real-time notifications on significant news items on the companies you care about, powered by artificial intelligence,” according to an announcement. Let’s say you’re a software company with dozens of competitors in each of your markets globally. Nielsen reported that 5.8

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Customer service?

Marketing 52

Marketing Technology Internal International 52

Cision

SEPTEMBER 19, 2016

For example, if a customer DMs a business page, the company can then respond to the private direct message. Companies can also use messenger bots for auto-response sequences with customers. Google Hangouts and Skype are more or less extensions of traditional customer service. Google Hangouts / Skype.

Skype 120

Skype Facebook Customer Service Google 120

Critical Mention

JULY 15, 2020

In continuing its commitment to 24/7/365 customer service, Critical Mention has also created a quick and simple way for users to submit requests for data updates to a support team that will update records within 24 hours in most cases. . About Critical Mention.

Media 108

Media Radio Television Engineering 108

5W PR

APRIL 9, 2024

Data breaches, security loopholes, and service breakdowns are just some crises that could send a tech firm into a frenzy. Although companies can’t foresee every potential catastrophe, they can certainly gear up for it. Equipping the internal team with the know-how and skills to execute it effectively is equally important.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Cision

APRIL 18, 2017

Write down all of the questions your customer service department is asked. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings.

Exercises 198

Exercises Google Writing Blogging 198

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Social media is a great way to start doing this. pts Settings.

Social Media 58

Social Media Customer Service Media Tourism 58

The Resolution Blog

MAY 7, 2019

I then broke them down internally and for our clients so I could tell them what AI truly is and how we’re already using it. This could really solve some of the measurement issues that PR has had over the years. The important thing is to think about how you can get the customer what they want. Would you say that’s true?

Technology 120

Technology Analysis Data Tools 120

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The report provides an international perspective on the challenges facing the PR business. PR is a social science. It is an evolutionary rather than a revolutionary discipline.

Government 103

Government Education Print Ethics 103

Solo PR Pro

AUGUST 2, 2016

We are an industry that measures, predicts and attempts to stay ahead of the next big thing. They have the benefit of working closely with clients, often becoming like an extension of internal teams, across a wide range of industries. Makasha Dorsey: From what I am seeing, I’d say internal communications processes.

Industry 40

Industry Trends Customer Service Internal 40

Solo PR Pro

AUGUST 2, 2016

We are an industry that measures, predicts and attempts to stay ahead of the next big thing. They have the benefit of working closely with clients, often becoming like an extension of internal teams, across a wide range of industries. Makasha Dorsey: From what I am seeing, I’d say internal communications processes.

Industry 40

Industry Trends Customer Service Internal 40

Prohibition

JANUARY 14, 2022

As a company, you want to be able to respond quickly and effectively with an appropriate plan. An event that gives your company a black eye but doesn’t threaten its survival. For example, an employee leaks damaging information about your company. ? A major crisis. Will you hold an external or internal press conference?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR 20/20

SEPTEMBER 6, 2016

“The marketing industry is moving too fast to internalize everything.” — Paul Roetzer, The Marketing Performance Blueprint. In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. Invite a group of internal stakeholders (e.g.

Strategy 40

Strategy Marketing Internal International 40

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. For instance: Legal fears the company blog will violate copyright laws. Customers might post a negative review. It Risks Rejection.

Marketing 87

Marketing Resources Technology Internal 87

Beyond PR

JANUARY 16, 2018

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. . About Jason Edelboim.

Data 70

Data Retail How To Sports 70

PR 20/20

JANUARY 15, 2019

Account-based marketing (ABM) is the act of “honing in on key accounts, creating hyper-targeted content and campaigns and delivering a personalized experience to the companies that matter most.” Start by ironing out your company’s dream clients/customers. First step: measure everything. CMO.com: Account-Based Marketing.

Trends 57

Trends Marketing Software Video 57

Onclusive

JUNE 1, 2023

Social media monitoring captures data on the performance of social media activity from both your company and your competitors. When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

JULY 2, 2019

1) Business Wire partners with investor relations tech company Q4. The company has raised a total of $66.3 The company rolled out three new chat channels to provided 24/7 support to customers. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me. Here we go….

Trends 60

Trends Media Report Technology 60

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Jim has a reputation for delivering exceptional results for prominent international companies, such as Dun & Bradstreet and JPMorgan Chase & Co. Leveraging real-time data during a crisis.

Big Data 92

Big Data Data Publicity Analytics 92

PR 20/20

SEPTEMBER 17, 2019

Tracks include content strategy, core content concepts, future of content, and content management and measurement. SiriusDecisions Summit is the must attend event for sales, marketing and product innovators and trendsetters that drive growth in the most well-respected, high-performing companies in the world today.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

MAY 9, 2016

C3 (Content) Weidert Group Case Study: Fisher Tank Company. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. ” The Link Humans case study.

Case Study 40

Case Study Study Training Small Business 40

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. Without a documented plan, how would you handle a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Communications Conversations

MAY 1, 2015

I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. Jack receives regular counsel from me and others at the company, too, especially related to the content he shares. And, how has it impacted his success from a company POV?

Social Media 60

Social Media Media Twitter Insurance 60

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. Internal comms takes center comms stage in hybrid work. “I see a few things. PR has a bigger role in content. “I

Marketing 187

Marketing Content Marketing Data Social Media 187

PR 20/20

SEPTEMBER 19, 2017

So we’re not surprised that the software company reported more than 34,000 customers and upwards of $89 million in revenue at the end of Q2. Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. Plus, we all like one-on-one, personalized service. The biggest benefit?

Marketing 40

Marketing Tools Data Report 40

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Brand Branding 186

Cision

DECEMBER 27, 2017

I’m sure you’ve all heard how smaller companies can be nimbler and more flexible than their enterprise counterparts (and competitors), but I want to get a bit more concrete than that. Wenjie Li, CEO of online eyeglass retailer Firmoo , told CIO : “Underdog biographies do have a positive impact on buying intentions of customers.

Marketing 180

Marketing Skype Customer Service Brand 180

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up.

Video 149

Video Case Study Agriculture B2B 149

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. Many people complain that they work in silos, compartmentalized from the rest of the company with an agenda incongruent to the greater team. Revisit your segmentation.

Measurement 120

Measurement Resources Technology Examples 120

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. A well-planned and thought care response can help minimise the negative effects on a company or business resulting from bad news. What is a crisis?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PR 20/20

JANUARY 22, 2019

In the digital age, marketers now more than ever are looking for ways to make their companies stand out amongst all the noise. According to the Baer and Lemin, 19% of all purchases are influenced by word of mouth, but only 1% of companies have a strategy to implement effective word-of-mouth tactics. Repeatable.

Strategy 55

Strategy Marketing Customer Service Consumer 55

Sword and the Script

MARCH 15, 2022

Based in Sydney, Australia, Truescope was founded as a SaaS company by Mr. Croll and Michael Bade who is the CTO. They previously worked together at iSentia – an all-in-one PR tech tool and publicly traded company focused on the APAC market. Side note: It doesn’t have customers in Australia where it’s headquartered by choice.

Tools 157

Tools Media Software Analysis 157

ReimaginePR

JULY 11, 2015

It’s one of the most important part because it is both public and internal facing, tasked with ensuring everything is going in the right direction. Customer Experience: Call it Customer Support, Customer Success or whatever else you want, if your customer service is lacking, nothing you say about yourself matters.

Storytelling 120

Storytelling Community Customer Service Brand 120