ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

Those more specific keywords like “price optimization software” or “ad tech companies NY” get fewer searches but have a high conversion value. Company stability and reputation are also key to a business purchase. Testimonials or reviews are powerful for any product category.

B2B 242

B2B B2C Software Consumer 242

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. This is a great start, but they didn’t stop there. execute them?

B2B 64

B2B Creativity Film Trade Shows 64

Cision

NOVEMBER 4, 2015

Whether a Fortune 500 company or mom-and-pop shop, you want to be in control of that impression. Cision’s social media manager, Shirien Elamawy, recently sat down with Jeff Barrett , co-founder of Status Creative and one of Forbes’ Top 50 Social Media Influencers, to discuss personal branding and best practices for social and PR strategy.

Brand 120

Brand Branding How To Construction 120

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. These work well if you have a captive audience like a panel discussion or speaking engagement where an audience can benefit by reading up on a speaker or company at the start of an event. This is a must!

Interviews 136

Interviews Pitching Infographics Print 136

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

This kind of organic brand awareness is particularly valuable for new companies or challenger brands. A campaign of consistent earned and owned content, reactive commentary, and trade or business media coverage can vault a little-known company into the spotlight. PR-generated content also has a key advantage over most paid content.

Storytelling 233

Storytelling Education Software LinkedIn 233

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. Most companies treat the news section of their website as a laundry list of press releases, never aiming higher, yet it’s the first place a journalist looks when something about your company sparks their interest.

How To 242

How To Survey Resources Social Media 242

Cision

JULY 2, 2015

But as companies start to integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the once simple customer journey and creating more data to analyze and understand. Get your free white paper today and be on your way to a more data-driven PR strategy!

Data-Driven PR 120

Data-Driven PR Measurement Data Creativity 120

Cision

AUGUST 4, 2015

Get the free “Social Media and the MMR Vaccine: Conversations and Controversy” white paper today! Cision’s “Social Media and the MMR Vaccine: Conversations and Controversy” white paper analyzes media coverage by brand, share of voice, thematic positioning and market opportunities.

Radio 120

Radio Interviews Print Travel 120

Cision

DECEMBER 19, 2015

Unless you know someone who’s worked at Starbucks or get super chatty with your local barista, you probably don’t know how much Starbucks employees love its workplace or company culture. Get the free white paper! Images: badjonni , Franklin Heijnen ( Creative Commons ).

Telecommunications 120

Telecommunications Brand Branding Journalism 120

ImPRessions - Crenshaw Communications

APRIL 26, 2016

PR is most effective at: Packaging a company’s story to resonate with reporters. ” Every company has downtime between new product and other announcements. It is PR’s job to fill the space with “constant content” such as byline articles, lifestyle surveys, white papers and blog posts.

Print 120

Print Advertising Advertising Survey 120

The Proactive Report

DECEMBER 22, 2014

SunGard Availability Services, a company that offers cloud computing and disaster recovery services, created a video series based around the holidays. Downloads of the white paper mentioned at the end of the video had an 87% click-through rate. Ignoring the power of visuals is no longer an option. Awesome job SunGard.

Training 157

Training Video Digital PR Social Media 157

Cision

JUNE 23, 2015

Having all the information on your news and company in one easy place makes their work go smoother. Click here for a free white paper that shows how! The more links you have to anything associated with your company name (guest blog post, interview, press release) the more chances you have for people to find you.

Writing 120

Writing Social Media Tools Advertising 120

Cision

APRIL 15, 2015

Go beyond the typical company logo to put a little excitement in your press releases. Get our free “Outside-the-Box Content Marketing for PR” white paper now! For company launch, take a tour of your facilities. Images: Paul Reynolds , Ronaldo Ferreira ( Creative Commons ). Here’s how. Product Photos.

Infographics 120

Infographics Product Launch Content Marketing Video 120

Cision

FEBRUARY 11, 2016

In fact, 98 percent of Fortune 500 companies rely on social media. Read the free white paper today! If your social team is only made up of one or a few people, then you’re missing an opportunity to expand on your team’s creativity. A social listening tool will help identify company mentions from the noise.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

ImPRessions - Crenshaw Communications

JUNE 28, 2017

What about signed clients for a B2B company, or product sales racked up as a result of the investment? In fact, it’s at its best when a company or brand is truly innovative, or a category creator – think Starbucks, which relied on its own storefronts, and plenty of earned media coverage, rather than advertising in its early years.

Publicity 255

Publicity Storytelling Automotive Software 255

Cision

SEPTEMBER 4, 2015

Because the video is live and relatively unplanned, your audience feels like they are getting an inside look at your company. Seeing your company in a more casual state makes it more likely that they will trust you on other platforms in the future. Click here for our free white paper! Want more live streaming tips?

Video 120

Video Film Training Creativity 120

Cision

NOVEMBER 5, 2015

Smith Co Announces New Partnership With Medical Company.”. Don’t be afraid to get creative in your press release. Learn how influencers can help you reach a wider audience in Cision’s new influencer marketing white paper! JOPHIELsmiles , reynermedia ( Creative Commons ). It’s Dry as Dirt. Images: amboo who?

Conference 120

Conference Writing Creativity Web 120

Cision

APRIL 2, 2015

Specifically, will they care enough about the concept to talk about it, share it, create content for it, and yes, possibly even consider buying services from the company? As time progressed, while we all had fun with talking toothpaste for a while, social media ROI became a top concern for companies. This is a messaging filter.

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Cision

NOVEMBER 7, 2015

Get our free influencer white paper today! By brainstorming the types of thought leadership or entertainment your brand can deliver to its audience, you’ll make it easy for a blogger to envision the benefits of working with your company. Images: Serge Kij , Sherman Geronimo-Tan ( Creative Commons ).

Brand 120

Brand Branding SEO Social Media 120

Cision

DECEMBER 29, 2015

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Learn how to build a brand journalism program with Cision’s free white paper! Image: 10ch ( Creative Commons ). Interactive Storytelling.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Beyond PR

NOVEMBER 9, 2016

But what about thought leadership content like blog posts and white papers? Is your company tapping into these tools, and if so – are you doing it effectively? Of course, this doesn’t mean blog posts, white papers and other content marketing pieces can’t support your product launch.

Product Launch 85

Product Launch How To Leadership Analytics 85

Cision

DECEMBER 1, 2015

Or maybe your Facebook page looks like a promotion for your company. Learn how with our white paper! Images: Judith Doyle , Paul Downey , Mixy Lorenzo , Erich Ferdinand ( Creative Commons ). Maybe your Twitter stream has gone off the rails and only includes automatic updates of your blog content.

Social Media 120

Social Media Strategy Media Customer Service 120

Cision

NOVEMBER 19, 2015

Identify a company spokesperson. . Get our free white paper today! Companies that want to capture or share videos for longer periods of time can save and upload them to YouTube or use services like Katch to streamline the process. Images: Giorgio Minguzzi , gdsteam ( Creative Commons ). Decide on mortality.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Cision

APRIL 28, 2015

A case in point: two recent labor strikes at two New Hampshire-based companies. When employees at one of the companies went on strike over the summer, customers and vendors joined them. The same cannot be said of the second company. Try the outside-the-box content marketing ideas from our free white paper!

Employee 120

Employee Print Customer Service Local 120

Cision

MARCH 16, 2016

Use your creativity. Learn how to use real-time tactics with Cision’s free white paper! That’s why we’ve always been proud to be judged by results, using creativity as a means to deliver genuine business value to every single client. So how can you become a trailblazer and rise to the top?

Wireless 120

Wireless Creativity Industry Agency 120

Cision

AUGUST 25, 2015

The main objective here is to ensure your social media thrives, and if you’re getting in your own way because you don’t have time to manage it yourself, hiring a social media manager could be the best thing you do for your company. Click here for our free white paper! Images: Got Credit , Images Money ( Creative Commons ).

Social Media 120

Social Media Media Internal International 120

Sword and the Script

AUGUST 18, 2015

There is a straight forward answer to this problem: Upwards of “60-70% of content produced by B2B marketing goes unused,” according to a white paper by Kapost which cites research by SiriusDecisions. A few searches on the company website will demonstrate if this is true in your organization. Solves for content distribution.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

Cision

OCTOBER 26, 2015

Those Snapchat and Instagram tactics look fun, but they often don’t make sense for B2B companies. ” Understanding consumer behavior and what emotions and processes drive action is what separates a thriving company from a struggling one. Learn how with our free white paper!

B2B 120

B2B Marketing B2C Employee 120

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. Engaged time. Average finish.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Cision

NOVEMBER 10, 2015

This morning, managing director, enterprise and insight business at Cision, Jeni Lee Chapman, explored how nonprofits can teach B2B companies to increase conversions. Only 30 percent of B2B companies say their content marketing is effective. Get our recent white paper today! Plan to Succeed. Monitor The Media.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Cision

NOVEMBER 10, 2015

Negative perceptions, wary passengers and media ready to pounce at any sign of a ship problem plagued the brand and contributed to its highest volume of conversation about the company, but also its highest negative sentiment ever. Read the crisis communications white paper! That’s wrong. And over-communicate they did.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. But creative thinking is the fuel. Because it’s never just a white paper. I mean safe.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Cision

AUGUST 21, 2015

With Twitter as its parent company, Periscope has an advantage over Meerkat and similar competitors. This feature comes in handy, especially if your brand decides to stream a sneak peek of a new product, broadcast a company event or announce a special promotion. Click here for our free white paper today! Global Reach.

Consumer 120

Consumer Video Customer Service Twitter 120

Cision

AUGUST 5, 2015

Let’s say you run a company that makes a cool mobile app for human resources managers. If his readers like what they read, they’ll click the link in your bio to learn more about you and your company. Read our free white paper for 10 outside-the-box content marketing ideas! Choose Blogs That Get More Traffic than Yours.

Blogging 120

Blogging Pitching Writing Content Marketing 120

Cision

JUNE 25, 2015

Your company has just earned a glowing article from a major news outlet and the exposure has the potential to take the business to the next level. If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. Write a press release. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

DECEMBER 17, 2015

Read the free Brand Journalism white paper today! When I was in high school, I worked at the Saint Louis Bread Company (better known as Panera Bread throughout the country) as a barista and sandwich maker, ” said Heather Taylor , PR Specialist for Stampington & Company. “ It’s Better to Give Than to Receive.

Brand 120

Brand Branding Nonprofit Storytelling 120

Cision

DECEMBER 11, 2015

This could mean big benefits for major streaming media companies like Netflix, whose services made up 37.05 Read Cision’s free white paper today! Images: inspector_81 , Archie ( Creative Commons ). percent of streaming traffic in the U.S. Learn how copyright laws can protect your brand’s reputation.

Telecommunications 120

Telecommunications Training Reputation Software 120