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3 Benefits of Integrating Your Enterprise Social Strategy

Cision

In fact, 98 percent of Fortune 500 companies rely on social media. By investing in social listening software , you’ll be able to help all departments, including solving customer service issues, monitoring rising crises and identifying sales opportunities. Read the free white paper today! The key is integration.

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3 Ways to Clean Up? Your Social Media Strategy

Cision

Or maybe your Facebook page looks like a promotion for your company. Learn how with our white paper! Social media is just another communications channel, like your customer service phone number and email, so get on top of responding. Whatever you discover, figure out how to improve it. Start Replying to People.

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6 Ways to Connect With Consumers Using Periscope

Cision

Much like how social media monitoring has transformed media and PR professionals’ daily workloads, video streaming apps are bound to affect how everyone from media professionals to customer service representatives connect and engage with audiences. Click here for our free white paper today! Promotion Made Easy.

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What’s the One Thing?

Cision

A case in point: two recent labor strikes at two New Hampshire-based companies. When employees at one of the companies went on strike over the summer, customers and vendors joined them. The same cannot be said of the second company. Try the outside-the-box content marketing ideas from our free white paper!

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. To comfort the child, the father told a white lie, saying Joshie was taking an extended vacation at the resort. Ritz-Carlton.

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Five Ways to Optimize Your Social Networks for Crisis Communication

Cision

Read our free white paper today! In non-crisis times, this is simply social care (customer service). Amazon does this quite effectively, by referring Twitter inquiries to their customer service numbers in order to conserve resources. Images: r2hox , bfishadow ( Creative Commons ).

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7 Highlights From Day One of Content Marketing World

Cision

David Beebe, vice president, Global Creative + Content Marketing at Marriott International, took the stage next to talk about how Marriott is going “all in” as a media company. Click here for our free content marketing white paper! Marriott’s Background Story. Jay Baer’s “Mom Test”. Want to create content that stands out?