Company Creativity Product Launch White Paper 
ImPRessions - Crenshaw Communications
DECEMBER 11, 2020
For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. If news items aren’t planned carefully, the company’s announcements may not get the attention they deserve.
Beyond PR
APRIL 13, 2016
You can see this for yourself in our new white paper Make Your Product Launch the Start of a Multichannel Content Promotion Plan. Download Make Your Product Launch the Start of a Multichannel Content Promotion Plan for more content distribution tips and multichannel use cases.
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Beyond PR
AUGUST 3, 2016
When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. An opportunity to bring in more business.
Beyond PR
NOVEMBER 9, 2016
But what about thought leadership content like blog posts and white papers? Is your company tapping into these tools, and if so – are you doing it effectively? There’s a place in product marketing for telling people what your product does; your thought leadership content isn’t that place.
ImPRessions - Crenshaw Communications
OCTOBER 24, 2018
A B2B company can set itself up for success with some logistical planning and research. Armed with advance intelligence, a company can create its own minute-by-minute schedule to avoid wasting the considerable time and money invested in the conference. Get creative to stand out. For maximum impact, overprepare. Bring the news.
Cision
APRIL 15, 2015
Go beyond the typical company logo to put a little excitement in your press releases. Product Photos. These are great if you’re announcing a new product or product line. By including a visual of the product you’re discussing, you give potential customers more reason to click to your website. Here’s how.
Beyond PR
JULY 21, 2016
Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0 When a company is founded, it is built around a set of values. Creativity?
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