Shift Communications

FEBRUARY 4, 2019

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. ” This presents a challenge to the public relations industry because it leaves us with a proof problem. The Solution.

Analytics 141

Analytics Google Creativity Publicity 141

ImPRessions - Crenshaw Communications

MAY 13, 2021

The ideal team member will have worked with various B2B tech companies (e.g., Assist in the research, writing and development of new business proposals and presentations. Provide strong guidance and leadership to junior-level staff. Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients.

B2B 291

B2B Policies Case Study Enterprise 291

OnePitch

JULY 13, 2022

On this week’s Pitches That Placed (PtP), we are highlighting a pitch consisting of an intro to the company’s founders and a potential story idea that landed a feature in Fast Company. Fast Company’s editorial focus is around “innovation in technology, leadership, world changing ideas, creativity, and design.”

Pitching 81

Pitching Company How To Study 81

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. A great example was a French company we worked with that was launching their competitive pricing tool in the US market. If a company thinks all PR efforts will directly lead to sales, it may be time to explain the difference.

Agency 353

Agency Interviews Pitching Retail 353

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Executive Thought Leadership According to Forbes , thought leadership has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. But the right strategy will work for any type of company. . With that in mind, here are five tips for a successful media strategy for technology companies: .

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

MAY 11, 2022

But sharing thoughts and insights from company executives in a public setting is a great complement to media exposure – and one often leads to the other. . Companies like Bayer, HP, J.P. People usually think of media pitching and press releases when they think about public relations. AdExchanger Industry Preview.

Conference 156

Conference Privacy Advertising Advertising 156

Onclusive

AUGUST 9, 2021

As companies grow, corporate communications become more important. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Executive Thought Leadership. According to Forbes , thought leadership has never been more important.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

As companies make public relations decisions for the year, considering what to look for in a PR agency partner is a key commitment. There are important traits that clients can only suss out if they conduct interviews or seek capabilities presentations as they create a short list of likely contenders. Creativity and imagination.

Agency 224

Agency Creativity Resources Measurement 224

Onclusive

AUGUST 22, 2017

Depending on the stage of the business, communications professionals are often tasked with creating messaging cards and positioning statements for the companies they represent. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

APRIL 25, 2024

Our professional brands are not dissimilar from the brands of companies or products. Similarly, we can identify, qualify, shape and position our professional brands, and take steps to influence how we are perceived by our peers and employers — present and future. As a creative or technical wunderkind? Or leader of others?

Strategy 86

Strategy Brand Branding Leadership 86

PRSay

OCTOBER 8, 2020

In October, PRSA celebrates Diversity & Inclusion Month, featuring programs presented by the PRSA D&I Committee. As PR professionals, we have cultivated our voices through our communication and writing skills, and our creativity. This year’s theme is “Transforming the Landscape.” There are countless ways.

Education 211

Education Writing Leadership Resources 211

5W PR

APRIL 11, 2023

Going public is a major step for companies. Companies can do this by attracting attention to their stock. Hosting an IPO event A new IPO event is a perfect way to spark attention and interest in the company’s stock. Leveraging Social Media Companies can leverage social media to build up buzz for an upcoming IPO.

Publicity 88

Publicity Financial Banking Social Media 88

ImPRessions - Crenshaw Communications

JUNE 28, 2023

The PR and comes teams representing Open AI, Google, and other companies have been careful to engage with the challenges and potential solutions. Navigating PR for disruptive B2B technologies The B2B tech PR perspective presents its own set of challenges as it pertains to disruptive technologies.

Technology 170

Technology Strategy Privacy Healthcare 170

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” The report presents this data in quartiles (nearly). Try our services.

Survey 100

Survey Trends Marketing Creativity 100

The Hoffman Agency

FEBRUARY 8, 2024

With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences. This is essential for the success of a company – and for the future-oriented training of its employees. Home sweet home? Probably not.

B2C 73

B2C B2B Agency Trends 73

Landis PR

JUNE 21, 2022

The most influential tech event in the world , CES brings together companies, manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to showcase what the industry has to offer and what the future will look like. 5-8, 2023, with Media Days in January. Here are our top six suggestions: 1.

Company 52

Company Technology Hotels Meeting 52

Stern + Associates

JANUARY 31, 2023

What else can they add to their strategic toolbox to help learning and creativity thrive in their culture? Just-released research by leadership and innovation experts Jeff Dyer and Nathan Furr reveals that intellectual honesty may be the missing ingredient teams need for new ideas to prosper.

Interviews 95

Interviews Employee Strategy Leadership 95

Reputation Us

AUGUST 28, 2023

What a truly remarkable experience with some magnificent presenters droppin’ some serious knowledge. Pinto “Learn to be adaptable, resilient, collaborative, creative, innovative. ” Justin Gilanyi “What I look for in investing in companies…Head, Hand, Heart. Head – Who is behind the company.

System 78

System Technology Banking Community 78

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Build and Establish Thought Leadership. Highlight Our Company Culture. The Socialfly team is full of creative minds that are quick with memes, hashtags, and captions.

Video 283

Video Facebook Social Media Creativity 283

PRSay

AUGUST 29, 2017

Why is the question, when innovation, creativity and growth are just some of the benefits of embracing a diverse workforce. Those elements contribute to a company’s bottom line and ultimate success in the marketplace. Diverse companies make more money, and if that isn’t enough motivation, I’m not sure what is.

Leadership 127

Leadership Local Data Industry 127

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. To heighten creativity. Extreme Leadership. Using simple stories to get to the “human” side of leadership is part of what makes Extreme Leadership a valuable read.

Blogging 159

Blogging Pitching Fashion Sports 159

Onclusive

MARCH 6, 2019

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. Since then I’ve worked on boards and as an advisor to a lot of companies that are about technology empowering marketers through technology.

Banking 199

Banking Marketing Measurement Leadership 199

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Generate a positive brand image In a company, public relations often works alongside sales and marketing teams. Contact us to learn more or to request a live demonstration.

Video 109

Video Marketing SEO Social Media 109

Journalistics

SEPTEMBER 13, 2021

But it’s safe to assume association membership expects that guest speakers and “experts” featured on the agenda of their organization’s annual conference will be selected on the basis of experience, insight, and presentation skill. With the media, succeeding in a pay-to-play world means two things.

Advertising 52

Advertising Advertising Ethics Conference 52

Stern + Associates

SEPTEMBER 22, 2022

A renowned expert on leadership and dialogue, Hult International Business School Professor Megan Reitz teaches leaders that having a psychologically safe culture requires them to notice their own habits and be mindful of the signals they’re sending which may be deliberately or inadvertently silencing others.

Employee 62

Employee Leadership Exercises Mobile 62

Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today. He then uses vivid examples to demonstrate how to leverage this technology to transform operations, pursue newfound innovation and influence customer behavior.

Technology 96

Technology Ethics Tools Creativity 96

PRSay

DECEMBER 10, 2021

Even as the COVID-19 pandemic has disrupted workplaces, it also presents a historic opportunity to rethink work for the better. As they grapple with these questions, companies and their staffs are reevaluating the best ways to move forward. Many companies are, once again, delaying office-opening plans. Motivate remote workers.

Employee 190

Employee Policies Agency Study 190

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Typically, we’re talking about establishing a leadership position for a brand or helping differentiate vis a vis competitors. Sometimes the goals are very specific for a company that has just undergone a change of leadership or an acquisition. Whatever the particular scenario, knowing the goals is often the easy part.

Strategy 120

Strategy Leadership Creativity Communications 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. It covers everything from productivity and presentation tips to super practical nuts and bolts advice on email and correspondence. Pop Culture/Creativity Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

JULY 6, 2020

Many companies are opting to carry on with the work-from-home policies they started during this past March and April. My firm and media company, HJMT, is based in New York, an area of the country among those hit hardest by the coronavirus this past spring. Companies should also purchase extra face masks for visitors, as needed.

Employee 187

Employee Skype Meeting Nonprofit 187

PRSay

OCTOBER 6, 2021

“Let’s have a human-to-human connection,” said Colin Parajon , manager of global brand strategy for Netflix, as he presented the PRSSA keynote address, titled “Being Human in Big Tech,” on day two of ICON 2021. Later, when you’re no longer at the company, those people will remember you, take your call and help you out.

Agency 164

Agency Creativity Brand Branding 164

Stern + Associates

AUGUST 3, 2022

First and foremost, the company would be nothing short of totally honest in its operations and practices, which would be reflected and adhered to by every employee in every aspect of our work. Together, we share resources and office space, and have become a unique firm for thought leadership services. What questions might be asked?

Groups 104

Groups Employee Strategy Ethics 104

Prohibition

AUGUST 16, 2021

Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. Get creative with the content that you’re creating. Be creative and see what works best. Video content on LinkedIn is becoming more utilised by brands.

LinkedIn 62

LinkedIn Video How To Marketing 62

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Choosing the right PR agency for your company can be a daunting challenge, but fortunately there’s plenty of knowledge to be shared on the subject. Include a decision-maker at your company in the search and vetting process. Spend time with the shortlisted firms. Don’t neglect references.

Energy 136

Energy Agency B2B Leadership 136

Barokas

APRIL 16, 2019

But while scaling by the Silicon Valley standard – growing fast and furious at any cost – may work for those rare companies that have just the right mix of timing, people, ideas and funding, it doesn’t work for every startup. Align your teams : Morale and messaging can suffer when companies grow quickly.

How To 102

How To Crisis Internal International 102

PRSay

MAY 11, 2020

To my delight, the arrangement worked and is still working two years later, but now I have more company — the whole company. Sometimes, when creativity struck, or I had a lingering question from an earlier client meeting, I would forgo email and instead stand up and walk over to someone’s desk.

How To 164

How To Transportation Enterprise Meeting 164