Shift Communications

OCTOBER 21, 2014

This week I was reminded of a post I wrote back in March on jumpstarting your B2B content. MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. The report provides some great insight into how B2B marketers are thinking about content and where they’re stuck. The reminder?

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Contently - Strategy

APRIL 17, 2019

Growing your content marketing program across the org is just as much about efficiency as it is about expansion. Producing more content without clear goals or objectives isn’t an accomplishment. So if your team handles top-funnel content on a blog, maybe the group responsible for sales enablement content gets involved.

Content Marketing 84

Content Marketing How To Marketing Banking 84

Cision

MAY 5, 2015

Don’t share that message with the same, old content marketing tactics. To “spice up” your B2B content creation , consider these five tips: 1. Ask them what it was like to start the company. Once you have that story arc, document it. It determines the shape that other content marketing pieces take.

Content Marketing 120

Content Marketing B2B Marketing Instagram 120

Contently - Strategy

MAY 8, 2019

Some marketers create a lot of great content but don’t always communicate that to sellers. Some sellers know their companies have a library of content but don’t put in the effort to find and study it. As Contently’s co-founder and CTO, I’m always thinking about new ways software can help people.

Content Marketing 92

Content Marketing Marketing Case Study Education 92

Sword and the Script

MARCH 10, 2020

That’s the approach some companies are taking with their blog posts and content. The study looked interesting, so I clicked the link for a closer look: the ‘source’ document was another blog post, which in turn cited several other studies. How could this happen on a company blog? Somebody said something sometime.

Blogging 96

Blogging Company Journalism Study 96

Sword and the Script

JUNE 27, 2017

What does it take to implement content marketing effectively in a B2B organization? It’s not an easy question to answer broadly because: a) every team has its own dynamics; b) every organization has constraints and limitations, and c) every vertical market has its own unique characteristics. Documented strategy.

Content Marketing 68

Content Marketing B2B Marketing Leadership 68

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Why are these two factors so important in your content’s success? Why are these two factors so important in your content’s success? Who are you trying to reach with your content?

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. Use that list to create content tied to answering those specific questions. ?

Analytics 81

Analytics Comparison Google Interviews 81

Waxing UnLyrical

JULY 11, 2019

Look at other companies in your field that you aspire to rival, and think carefully about how they describe themselves, then relate that to the imagery they use. Ideally, your visual branding should be broadly familiar, but just different enough to give you an edge over those other companies. WordPress themes health food company”).

Company 84

Company Brand Branding How To 84

PR Fuel

JUNE 24, 2021

About 69% of marketers with successful campaigns have a documented content marketing strategy. As part of your content strategy, you might consider drafting your own press releases. Instead, consider these 10 benefits of hiring a press release company. Taking the DIY route could prove disastrous, though.

Company 63

Company SEO Writing Engineering 63

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Guidelines for Submitting.

How To 177

How To Guidelines Content Marketing Video 177

Contently - Strategy

JANUARY 24, 2022

In the digital era, more and more companies are relying on data analytics software for their content analytics. If you’re looking to expand your content, you’re in the right place. How Dell Perspectives Grew Its Audience 200 Percent and Launched a Digiday Award Winning Content Site Through Bold Impact Storytelling.

Case Study 80

Case Study Study Brand Branding 80

Flack's Revenge

SEPTEMBER 1, 2021

Who’s going to rise to defend our industry’s punching bag, documents that seem cookie cutter, useless, all too often written poorly with trite, overly cheerful quotes and obscure buzz words? Some say that every company is a software or tech company. But that does not impress me. I WILL, GODDAMNIT!!!!!!

Writing 177

Writing Pitching Report Industry 177

Polaris

APRIL 7, 2015

Yet if you work for a large company with a good reputation, should you? Marketers trying to get budgets approved to produce professional video sometimes face objections from CFOs (or even CEOs) who argue: “We all have iPhones. A video project usually starts with the client completing a concept development document.

Video 100

Video Brand Branding Content Marketing 100

Beyond PR

MARCH 18, 2016

“As a company that is pivotal to the Easter holiday, we want to assure our fans that we are here to help when it comes to assembling the perfect Easter basket,” says Kimberly Stiele , managing director for Just Born Retail Group. will help audiences immediately identify your brand every time they encounter your content.

Content Marketing 40

Content Marketing How To Marketing Case Study 40

Cision

DECEMBER 19, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

For B2B companies, it’s particularly important to monitor social communities like LinkedIn groups and Twitter conversations among journalists (MuckRack). To save us sifting through news stories to identify company mentions, there are plenty of paid services that simplify the process, like Cision.

Pitching 136

Pitching Tools Agency Resources 136

Communications Conversations

MARCH 6, 2020

By now, the “war for talent” has been well-documented. If attracting and retaining talent is truly key to a company’s success, this just isn’t going to cut it. Personal story: I worked for a health care company earlier in my career. This company offered the standard 1-3% increase each year.

Employee 78

Employee Insurance Insurance Real Estate 78

Sword and the Script

AUGUST 25, 2020

Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution. Reports and long-form content would never see the light of day. When it came to marketing and social media, some of those “cooks” had never cooked before…and yet here they were judging the ingredients.

Marketing 86

Marketing Guidelines Social Media Conference 86

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 122

Content Marketing B2B Marketing eBook 122

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. By 2050, the company aims to be carbon neutral on balance.

Automotive 95

Automotive Study Report Transportation 95

Cision

FEBRUARY 25, 2016

Today’s constant flow of content is creating a problem for Fortune 500 companies. Yet, only 37 percent of marketers say they have a documented content marketing strategy. With so many teams and platforms to manage, coordination is essential for success. Is your organization headed toward failure without one?

Pinterest 120

Pinterest Enterprise Strategy Advertising 120

Contently - Strategy

APRIL 6, 2023

The good news is that if you’re willing to invest the effort, the result will yield a powerful tool in your content toolbox. A buyer persona is a detailed profile of a company’s ideal customer. However, in smaller companies, content teams may need to take on this task themselves. What Is a Buyer Persona?

Survey 99

Survey Data Interviews Reddit 99

The Proactive Report

MAY 12, 2017

500 list of fastest-growing companies in the US for two years running and then they imploded. Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” DivvyHQ Content Challenges Report).

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Prohibition

MAY 13, 2022

However, those new to PR, small businesses, or even well-established companies might need a little more support. From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. Setting targets.

Print 112

Print Trends Agency Brand 112

Cision

JANUARY 9, 2017

There’s a certain stigma attached when discussing self-publishing in mixed company. Publishing a book can also add credibility and authority to your company as well as your personal brand. In this post, we will look at some of the services that are available to produce a self-published book of content relatively cheaply.

Print 120

Print How To Local Customer Service 120

PR Fuel

JUNE 9, 2021

These tips can set your press release and content marketing strategies up for success. Nearly 80% of content marketers incorporate press releases as part of their content marketing strategy. You might want to look at old emails and documents. What has your company done lately? Make a List.

Small Business 70

Small Business How To Writing Conference 70

Sword and the Script

AUGUST 14, 2018

The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. PR should be taking a close look at the content that’s trending.

Survey 102

Survey Report Media B2B 102

PR 20/20

SEPTEMBER 29, 2020

But, despite pent-up demand for applicable insights into AI for marketing, there were few voices or roadmaps to follow on the subject. So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

FEBRUARY 7, 2017

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. In other words, bloggers are spending more time promoting fewer, but more in-depth, content pieces. That study was produced by a different company – the Portland-based ConvertKit which provides email marketing designed for bloggers.

B2B 60

B2B Blogging Data Survey 60

PR 20/20

JUNE 6, 2023

It includes features for content creation, social media management, email marketing, lead generation, marketing analytics, and more. It provides tools for contact and deal management, email tracking, document management, meeting scheduling, sales automation, and reporting. Companies that are service-oriented businesses.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Sword and the Script

MARCH 21, 2017

While he identifies three common problems in corporate blogging , it’s all predicated on one important concept: “…the person usually tasked with creating the material just isn’t all that into the company, the customers, and the space that they’re covering. In my assessment, it’s a far bigger problem than documenting a content strategy. [A

Marketing 63

Marketing B2B Corporate Survey 63

Marketwired

DECEMBER 21, 2015

Today, in PR, a boilerplate is the last section of your news release where you put your company information. Find out what type of content performs best on this platform and how to get started. Press Release Structure: Making Your Content Stand Out Online. Are you putting effort into making sure they do?

Writing 100

Writing Blogging Newspapers Travel 100

Cision

MAY 2, 2016

. “Two significant things have already happened that we have not paid enough attention to: First, news publishers have lost control over distribution… Second, the inevitable outcome of this is the increase in power of social media companies.” No external style sheets and only one style tag in the document head.

Mobile 120

Mobile LinkedIn Facebook Google 120

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

AUGUST 17, 2019

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. For B2B companies, earned media and branded content ranked the highest. How often should you publish on your company blog? So, given the results which one is better – PR or content marketing ?

Study 61

Study Survey B2B Advertising 61