Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Why are these two factors so important in your content’s success? Luckily, the PESO model makes it easy to define an effective plan, and ensure your content will produce measurable results.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Sword and the Script

JUNE 27, 2017

What does it take to implement content marketing effectively in a B2B organization? It’s not an easy question to answer broadly because: a) every team has its own dynamics; b) every organization has constraints and limitations, and c) every vertical market has its own unique characteristics. Documented strategy.

Content Marketing 69

Content Marketing B2B Marketing Leadership 69

PR Fuel

JUNE 24, 2021

About 69% of marketers with successful campaigns have a documented content marketing strategy. As part of your content strategy, you might consider drafting your own press releases. Instead, consider these 10 benefits of hiring a press release company. Write in the inverted pyramid style.

Company 62

Company SEO Writing Engineering 62

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Want to write for Cision®?

How To 177

How To Guidelines Content Marketing Video 177

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. Some say that every company is a software or tech company. Indeed, Joan Westerberg writes: “The demand for technology news is bigger than ever. I WILL, GODDAMNIT!!!!!!

Writing 177

Writing Pitching Report Industry 177

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. I’ll be blunt: they are never good. What is Guest Blogging?

Blogging 62

Blogging Google SEO Writing 62

PR Fuel

JUNE 9, 2021

These tips can set your press release and content marketing strategies up for success. Writing press releases can help you generate brand awareness and recognition. Writing press releases is also a cost-effective marketing strategy. You might want to look at old emails and documents. Make a List.

Small Business 66

Small Business How To Writing Conference 66

Contently - Strategy

APRIL 6, 2023

The good news is that if you’re willing to invest the effort, the result will yield a powerful tool in your content toolbox. A buyer persona is a detailed profile of a company’s ideal customer. However, in smaller companies, content teams may need to take on this task themselves. What Is a Buyer Persona?

Survey 135

Survey Data Interviews Reddit 135

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

For B2B companies, it’s particularly important to monitor social communities like LinkedIn groups and Twitter conversations among journalists (MuckRack). AI-generated content is picking up steam. Automated monitoring not only flags coverage, but also puts the most topical news on our radar.

Pitching 136

Pitching Agency Tools Resources 136

Sword and the Script

AUGUST 14, 2018

The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. PR should be taking a close look at the content that’s trending.

Survey 102

Survey Report Media B2B 102

Beyond PR

MARCH 18, 2016

“As a company that is pivotal to the Easter holiday, we want to assure our fans that we are here to help when it comes to assembling the perfect Easter basket,” says Kimberly Stiele , managing director for Just Born Retail Group. We all have certain memories about spring that stand out to us, and your content should be the same.

Content Marketing 40

Content Marketing How To Marketing Case Study 40

Sword and the Script

AUGUST 25, 2020

Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution. Reports and long-form content would never see the light of day. PR professionals will joke that it takes a few hours to write a press release and three weeks to get one approved. >>>

Marketing 87

Marketing Guidelines Social Media Conference 87

The Proactive Report

MAY 12, 2017

500 list of fastest-growing companies in the US for two years running and then they imploded. Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” DivvyHQ Content Challenges Report).

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Cision

JANUARY 9, 2017

There’s a certain stigma attached when discussing self-publishing in mixed company. But this post isn’t about helping you write your book. Publishing a book can also add credibility and authority to your company as well as your personal brand. The Book Patch. IngramSpark. CreateSpace (Amazon).

Print 120

Print How To Local Customer Service 120

Sword and the Script

FEBRUARY 7, 2017

How long should it take to write a blog post? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. Blog posts in 2017 are taking longer to write and are longer in length. In other words, bloggers are spending more time promoting fewer, but more in-depth, content pieces.

B2B 60

B2B Blogging Data Survey 60

PR Fuel

MARCH 2, 2021

Only 70% of B2B marketers have a documented content marketing strategy. Without fresh content, you could miss out on a change to reign in new customers. About 84% of companies outsource their content creation to generate fresh leads. Improve Your Content. Established Connections.

Writing 52

Writing Agency Energy Meeting 52

Cision

MAY 2, 2016

. “Two significant things have already happened that we have not paid enough attention to: First, news publishers have lost control over distribution… Second, the inevitable outcome of this is the increase in power of social media companies.” ” – Emily Bell, writing for CJR. No inline styles.

Mobile 120

Mobile LinkedIn Facebook Google 120

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 124

Content Marketing B2B Marketing eBook 124

Critical Mention

MAY 10, 2019

The best way to show there are people, not robots behind your company is to have an active social media presence on social channels that your audience engages with the most. Document company social events and get behind-the-scenes photos. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 75

Marketing eBook Case Study Measurement 75

Sword and the Script

AUGUST 17, 2019

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. For B2B companies, earned media and branded content ranked the highest. How often should you publish on your company blog? So, given the results which one is better – PR or content marketing ?

Study 61

Study Survey B2B Advertising 61

Waxing UnLyrical

MAY 2, 2013

This can also give you inspiration to write something that is deliberately on the upswing in terms of popular usage. See, for example, the screen shot below showing the relative usage of the terms “search engine optimization” as compared to “content marketing.”. Six great resources and ideas for finding keywords to write about.

Blogging 111

Blogging SEO Web Google 111

ISEBOX

OCTOBER 25, 2016

You’ve included images, video, audio and/or documents to make it easier for journalists to run with your story. When you wrote it, you took pains to write an interesting article you can use elsewhere. Say you’re Apple, and you are writing a press release about the new Apple Watch. Journo Taylor who writes for Business Finance.

SEO 70

SEO Writing Engineering System 70

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Creating Content. Create video tutorials.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. His experience sitting on both sides of the table, and a conceivably comparable pressure for clicks, has given him a balanced and long-term perspective on business communications and marketing. Companies also have to invest their own time.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Waxing UnLyrical

MAY 10, 2017

Erica suggests honing writing skills: A7 Hone your writing & editing skills. If you see something bad (or great) starting on social media, document it and bring it to management. If you see something bad (or great) starting on social media, document it and bring it to management. Constantly look to evolve and learn.

Financial 88

Financial Measurement Communications Agriculture 88

Contently - Strategy

JANUARY 17, 2024

When it comes to content marketing for financial institutions, legal compliance presents a unique set of challenges and opportunities. The intricate financial services landscape is characterized by stringent regulations, constantly evolving market dynamics, and a discerning audience.

Financial 52

Financial Content Marketing Marketing Guidelines 52

PR 20/20

SEPTEMBER 20, 2018

Burger is a content marketing specialist with more than ten years of experience in technical writing, content management, social media strategy and analytics. Now you have more time to write and strategize. Defining topics and titles for content calendars. It can be your competitive advantage.”.

Marketing 50

Marketing Training Data Ethics 50

Waxing UnLyrical

DECEMBER 14, 2016

All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. Most companies are blind to the massive PR resource that is their workforce. Document your plan. They truly hold immense potential.

Employee 40

Employee Measurement Social Media Product Launch 40

PR 20/20

JULY 24, 2019

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. The majority of marketers wear multiple hats—juggling strategy, implementation and performance (among the nitty gritty details between each stage)—for our companies or clients.

Marketing 59

Marketing Data Technology Analytics 59

Sword and the Script

APRIL 2, 2019

By the way, the WSJ reporter on that byline used to write for PRWeek). This post offers the cliff note version of a 10-year trend and underscores the similarities for PR agencies and marketing firms, that I think points to a similar future. I believe all signs suggest the future of marketing looks more like public relations.

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

JUNE 23, 2015

Janet Fouts , who founded Tatu Digital Media , read this post – Scale Content Marketing: Employees are the Secret – and invited me to a Google Hangout to discuss it (She previously produced The Friday Hangout , a regular weekly show with Steve Farnsworth and Adam Helweh ). First , I work for a very large company.

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

Waxing UnLyrical

AUGUST 9, 2018

More specifically, structured content is a way of organizing, storing and managing content, breaking it down into easily identifiable modules and then assigning/using metadata tags and automation to publish this intelligent content from a single source to multiple distribution channels. Reuse Content, Reduce Duplication.

Writing 72

Writing eBook Case Study System 72

The Proactive Report

APRIL 6, 2021

. If you don’t already have a website for your company, it’s high time you started preparing yourself for one. This is your master document that states all the rules of your brand — brand colors, logo placements, rules covering use of logo, photo suggestions and image choice guidelines, etc. Logo Files. The most important is the logo.

Web 182

Web Guidelines Infographics Brand 182

Contently - Strategy

NOVEMBER 14, 2018

How Dubin pulled it off is the stuff of marketing legend. His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” He created a single piece of content, and suddenly, millions of people knew about his business. doing improv comedy on the side.

Leadership 111

Leadership Brand Branding How To 111

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Contently - Strategy

NOVEMBER 7, 2019

Organize and store content. Conceptualize content. When generating content ideas, do some online research, like reading blogs related to your industry or checking out content marketing survey results. Write first draft. Write second draft. Document your thoughts, and create a workflow based on that.

Strategy 106

Strategy Education System Writing 106