ImPRessions - Crenshaw Communications

APRIL 12, 2016

Once an established company decides to engage in public relations activities , the decision presents some wonderful opportunities to burnish, refresh and create anew – much like what a start-up does as it enters the marketplace. Here are some ways that strategic PR planning can help leaders regain that “new company smell.”

Company 120

Company Guidelines Leadership Financial 120

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. PR strategy. Media training.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Reviews have transformed the way consumers make purchase decisions. Authenticity.

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

MARCH 23, 2017

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. The panels provide an opportunity to showcase a company’s thinking on a hot-button issue and involve other leaders in a way that advances the industry conversation.

B2B 136

B2B Leadership Trade Shows Insurance 136

Flack's Revenge

FEBRUARY 3, 2021

This almost magical ingredient has given bragging rights to scores of companies over decades. . The IP often reflects the company and team’s DNA. Knowing more about their R&D and tech chops can inform story-telling and thought leadership efforts and become part of the larger company narrative.

Technology 177

Technology Comparison Case Study Privacy 177

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Shared Media. Shared media is also known as social media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Prohibition

OCTOBER 2, 2023

We share strategies to encourage employees to advocate for their companies on social media, and how to turn C-suite executives into influencers. We’re consumed by content these days, so there’s a need for B2B marketers to look at alternative methods for capturing data. Do traditional marketing methods work anymore?

B2B 77

B2B Trends Strategy Marketing 77

Cision

DECEMBER 19, 2015

In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. To maintain its great reputation, resonate more with consumers and boost social sentiment and sales, Starbucks asked employees to tell their stories.

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Cision

JULY 2, 2015

But as companies start to integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the once simple customer journey and creating more data to analyze and understand. Improve consumer personalization. Measure the impact of one channel on another. Increase your overall budget.

Data-Driven PR 120

Data-Driven PR Measurement Data Creativity 120

Cision

MAY 5, 2015

Ask them what it was like to start the company. Make content easy to find, consume and share. How do they consume and share content? Get our free white paper to see how! They’re easy to create, share and consume. That may mean you’ll still write the white paper or case study. Write it down.

Content Marketing 120

Content Marketing B2B Marketing Instagram 120

Communications Conversations

NOVEMBER 22, 2022

” And we know the best people at the top of agencies and companies are good *thinkers.” And, it’s much easier to consume than longer paragraphs and chapters. White papers. That’s almost an exact quote from a famous memo he sent to employees years ago (see below). ” That starts with writing.

Writing 88

Writing Social Media Newspapers Media 88

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help?

Communications 253

Communications Data Local Survey 253

Cision

JULY 8, 2015

not fully adopting the chip-and-PIN technology used in other countries, consumers remain skeptical that the new chip-and-signature technology used in the U.S. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. Check out our latest white paper today!

Retail 120

Retail Travel Mobile Technology 120

Axia PR

FEBRUARY 20, 2018

Video, blog posts, webinars, e-guides, white papers and other forms of content will take center stage. People consume content in various forms daily and whittle away that which doesn’t resonate or help them. We anticipate that 2018 will be the year of content.

Mobile 48

Mobile Video Consumer Social Media 48

Cision

OCTOBER 26, 2015

Those Snapchat and Instagram tactics look fun, but they often don’t make sense for B2B companies. ” Understanding consumer behavior and what emotions and processes drive action is what separates a thriving company from a struggling one. Think outside the box to give consumers content they want.

B2B 120

B2B Marketing B2C Employee 120

Cision

NOVEMBER 19, 2015

Identify a company spokesperson. . Get our free white paper today! Live streaming provides the accessibility, transparency and trust equity demanded by today’s consumer because it isn’t scripted. In today’s society, content is quickly consumed and discarded. Be willing to accept mistakes. Decide on mortality.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Sword and the Script

JANUARY 19, 2021

Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. As I wrote in a briefing about the company , Notified will actively surface reporters and influencers based on searches you’ve set up in the system. Notified by Intrado gets close. Podcast monitoring.

Technology 170

Technology Publicity Software Pitching 170

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. B2B companies can engage and attract followers through educational and entertaining content. Social content is most effective when it offers something not directly related to the company in question.

B2B 170

B2B Social Media Media Education 170

Shift Communications

JUNE 19, 2017

GDPR, the General Data Protection Regulation, is an EU regulation which strengthens data protection and privacy for EU citizens and the companies they do business with. Right to access : EU citizens may request any and all data that a company has stored about them, free of charge. How else will marketing and PR be affected?

Publicity 163

Publicity Marketing Privacy Advertising 163

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Network outside your company. Network inside your company. Promote your expertise.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Lauri Pehar Borsh

MARCH 26, 2014

as well as Act-On’s white paper… Best Practices in Social Influencer Marketing. Now, with social media woven into our daily lives, more and more business buyers and consumers are reading reviews, tweets, Facebook posts, and blog posts about products or services before they decide to buy. Read the White Paper >> here.

Marketing 83

Marketing Retail Social Media Software 83

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. This typically comes in the form of expertise unique to your executive, company, or industry. How to prep and pitch a byline. But beware of getting too arcane.

B2B 147

B2B Leadership Customer Service eBook 147

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. You need to know how to tap into this community’s influence and build relationships that deliver a continual cycle of growth for your company.

Marketing 120

Marketing Financial Strategy Analytics 120

Cision

NOVEMBER 10, 2015

Negative perceptions, wary passengers and media ready to pounce at any sign of a ship problem plagued the brand and contributed to its highest volume of conversation about the company, but also its highest negative sentiment ever. Read the crisis communications white paper! That’s wrong. And over-communicate they did.

Crisis 120

Crisis Brand Branding Crisis Communications 120

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

It’s still extremely important for any B2B or consumer content marketing program. Similarly, even companies that lack the deep pockets of a pharmaceutical giant can do an effective job with a content program that sets up a common or emerging business problem, to condition prospective customers for the announcement of the solution.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. [By Lisa Davis]. We’re curious, too.

Infographics 100

Infographics Survey Content Marketing Marketing 100

Beyond PR

APRIL 3, 2018

This is partially attributed to the evolution of how we send releases, who they are sent to, and the ever-growing types of influencers that have a hand in shaping your company brand and reputation. Distribution is now an opportunity to tell your company’s story to traditional media, online, social and other consumer audiences.

Strategy 72

Strategy Education Resources Examples 72

PRSay

NOVEMBER 5, 2018

Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings.

Video 116

Video Communications Strategy Product Launch 116

Polaris

DECEMBER 30, 2014

Whether you work for a large or small company, this debate is important for your brand. Both consumer brands, such as Starbucks, and B2B companies, like General Electric, are engaging on Instagram to connect with more people. She’s not alone. Pinterest and Instagram are great ways for organizations to connect with customers.

Pinterest 196

Pinterest Instagram Brand Branding 196

Sword and the Script

OCTOBER 22, 2019

It found marketing budgets come in around 12% of the overall company budget (graphic and summary by MarketingCharts here). I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. Budget Trends by Kantar Media. 3) Audio and podcasts.

Marketing 66

Marketing Survey Study B2B 66

Cision

NOVEMBER 24, 2015

Why should your company or agency use social influencers and native content in your PR strategy? Consumer habits and generational preferences are pushing toward an increased use of PR over advertising. Get Cision’s free white paper now! New companies are making millions from this strategy. Changing Habits.

Pitching 120

Pitching How To Instagram YouTube 120

Cision

MAY 20, 2015

What is the company’s brand-value proposition? What is its purpose and how does it help consumers? If you have a skeleton company but still want to produce video, perhaps the initial solve is to build a library using phone-generated video. How is the company image impacted if the video is not of “Hollywood” quality?

Video 120

Video YouTube Content Marketing Film 120

Beyond PR

MAY 17, 2016

As we explore in the white paper Defining the Metrics that Will Demonstrate ROI , new tools have made it easier to measure the precise impact of our efforts and optimize content creation and promotion. The basis for this business school of thought is making concerted efforts to improve processes, efficiency and performance.

Content Marketing 74

Content Marketing How To Marketing Analytics 74

Contently - Strategy

MARCH 22, 2022

Here are three ways to produce original, clear, and engaging SEO articles instead of publishing doppelgangers on your company’s website: 1. It’s now common for companies to fixate on emulating the same H2s and H3s to beat the Google algorithm. These prospective consumers are no longer in the “awareness” stage.

SEO 144

SEO Strategy Brand Branding 144

Contently - Strategy

SEPTEMBER 20, 2022

But the company also lacks moderators to enforce these policies. For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies. Market research or consumer surveys relevant to your audience, for example, could be expanded through social video posts.

Social Media 126

Social Media Ethics Trends Viral 126

Beyond PR

NOVEMBER 8, 2016

As Cision Senior Vice President of Marketing Ken Wincko discussed in a recent white paper , this is because consumers are growing resistant to advertising and turning away from owned channels, leading to 81 percent of marketers rating earned media as more effective than paid.

Media 40

Media Consumer Analytics LinkedIn 40

Beyond PR

JUNE 29, 2016

Strip away labels like business-to-consumer, business-to-business, government, nonprofit, etc., It’s not surprising, then, that a new white paper from Outsell, Inc. There is one commonality in business, regardless of your industry or market. Without trust, your sales funnel won’t fill with new leads. You must earn it.

Media 75

Media B2C B2B Nonprofit 75