Bianchi Biz Blog

APRIL 3, 2024

It was recently announced that the Detroit Auto Show would be moving from its newer date in September back to its old stomping grounds of January and recentering its focus on consumers and car buyers. of Energy, the U.S. Dept of Transportation and more.

Automotive 99

Automotive Mobile Trade Shows Engineering 99

Cision

MAY 6, 2015

The perfect metric isn’t something you’ll read in the Cision Blog or get from analytics software, it’s something you vet by understanding the expectations for PR to your business and then engineering measurements that quantify how you are doing relative to those expectations. Want to implement a PR measurement program today?

Engineering 120

Engineering How To Measurement Analytics 120

The Proactive Report

FEBRUARY 17, 2023

There are many avenues for visibility – search engines, news media, social media, and other digital outlets like blogs and podcasts. Discover your brand visibility score Brand Affinity and Trust Building brand affinity and trust is increasingly important in 2023, as consumers become more conscious of the companies they want to support.

Brand 130

Brand Branding Ethics Engineering 130

Shift Communications

MARCH 17, 2016

Reverse engineering : the process of extracting knowledge or design information from anything man-made and reproducing it or reproducing anything based on the extracted information. Enter reverse engineering. Reverse engineering is one of the most helpful processes I’ve used to educate my pitching. It’s for PR pros, too.

Engineering 60

Engineering Wikipedia Exercises Pitching 60

Agility PR Solutions

FEBRUARY 24, 2022

Google’s search engine has become increasingly sophisticated in recognizing quality content and what their users really require. As SEO ranking becomes ever more competitive, it is becoming increasingly important for companies to produce content that is both of a high quality and relevant to the consumer. […].

SEO 167

SEO Trends Engineering Consumer 167

PR Fuel

JUNE 24, 2021

Instead, consider these 10 benefits of hiring a press release company. On the fence about hiring a press release distribution company? If you’ve never written one before, consider hiring a press release company. Consider working with a press release distribution company with experience in your industry.

Company 60

Company SEO Writing Engineering 60

Bianchi Biz Blog

MAY 16, 2024

It is a business hub of innovation and economic vitality, with several thriving sectors such as technology, consumers products, luxury goods, K-contents, travelling, and many more. Naver is an influential local search engine, similar to Google in the global market. Its market share reaches more than 80% of the Korean population.

YouTube 96

YouTube Marketing Local Chemicals 96

5W PR

JANUARY 3, 2024

Objectives The primary goal of marketing is to contribute to the company’s financial success by driving sales and increasing revenue. Understanding consumer behavior, market trends, and competitors is crucial for developing effective marketing strategies.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Sword and the Script

SEPTEMBER 12, 2023

People saw how easy consumer technology was to use – the iPhone is the quintessential example – and wanted the same in technology designed for business. B2B buying will continue to be impacted by the consumer journey that buyers experience in their non-business lives.” This shouldn’t be a surprise.

B2B 169

B2B Leadership Marketing Software 169

The Proactive Report

NOVEMBER 3, 2022

Online reputation management (sometimes abbreviated as ORM) focuses on the management of search engine results, the building of thought leadership campaigns, media visibility, and several other aspects that influence what the public sees when they look for you. The difference between PR and Marketing. PR comes first.

Digital PR 246

Digital PR Reputation Employee Energy 246

PR Fuel

AUGUST 26, 2021

About 80% of consumers prefer to learn about a business through custom content. After reading this guide, you can make a more informed choice with your company’s growth in mind. Instead, you can focus on consumers who already want or need your business. Consumers can learn more about your business.

Engineering 105

Engineering SEO Consumer Content Marketing 105

5W PR

DECEMBER 21, 2022

Many companies prefer to promote themselves on platforms such as Instagram or even TikTok as of late, however, that’s not always the best possible choice as the right choice is going to be whichever platform the audience that the company is trying to target prefers to use.

Pinterest 88

Pinterest Facebook Fashion Engineering 88

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

The Consumer Electronics Show and SXSW have gone virtual this year, and most events well into summer are still being planned in virtual or hybrid formats. B2Bs and media outlets rely heavily on their own events and industry conferences as full-funnel engines of customer engagement, conversion, and retention.

Conference 299

Conference B2B Meeting Fashion 299

Agility PR Solutions

MAY 17, 2021

As consumers continue to be critical of brand behavior, companies of all sizes across business sectors are elevating sustainability as a core tenet of their practices, yet new research from new engineering, procurement, consulting and construction company firm Black & Veatch reveals that many companies continue to establish targets without a clear (..)

Corporate 78

Corporate Measurement Construction Engineering 78

5W PR

MAY 25, 2023

When false information about a company is spread online, it can damage the company’s reputation, decrease consumer trust, and ultimately impact the bottom line. Therefore, it’s important for companies to have a plan in place to address and respond to fake news about their brands online.

Brand 88

Brand Branding Crisis Communications Reputation 88

5W PR

SEPTEMBER 13, 2023

With consumers engaging across multiple platforms, integrating digital media planning has become essential for creating a seamless and impactful brand experience. This approach aims to provide consistent messaging, optimize resource allocation, and enhance customer experiences across the entire consumer journey.

Brand 78

Brand Branding Media Resources 78

Axia PR

MARCH 15, 2023

Optimize your business listing on Yahoo Local reviews Businesses aiming to increase their web presence through local search engine optimization can use Yahoo Local. It has partnered with Yext to help you control your web listings. It is a great supplement to increase your brand awareness and optimize its visibility online.

Local 62

Local Reputation SEO Web 62

Onclusive

DECEMBER 19, 2019

I recently spoke to the CMO at a large industrial printer company, and she mentioned that they’re actively trying to speak to customers with voices beyond their own. As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me.

Marketing 195

Marketing Advertising Advertising System 195

The Hoyt Organization

MARCH 8, 2024

In this digital age, consumers are in complete control of the information they consume. It has become increasingly challenging to appeal to consumers with traditional and interruptive marketing methods like ads and sales pitches. By telling the story of your brand, you give it personality and make it relatable to consumers.

Storytelling 94

Storytelling Brand Branding Consumer 94

ImPRessions - Crenshaw Communications

APRIL 3, 2019

In consumer technology, it’s the norm for sales to slow and profits to erode over time. It’s the lifeblood of all tech companies, and Apple has mastered it as well as any. The statement from Dan Riccio, Apple’s senior vice president of Hardware Engineering, was succinct.

Wireless 156

Wireless Privacy Engineering Reputation 156

PR 20/20

JANUARY 10, 2019

Every year, research firm CB Insights publishes their AI 100 list of hot companies to watch in artificial intelligence. The result is a list of 100 privately-held companies that are reinventing industries using AI and machine learning. The company has $72 million in funding. The company has $77.3 Amplero has $25.5

Company 56

Company Marketing Engineering Analytics 56

5W PR

FEBRUARY 14, 2023

To be successful, pet care brands have to be able to effectively communicate the benefits they offer consumers and their pets through use of their products and services. Pets tend to be entertaining to their owners, and companies can play into this by sharing interesting or engaging content with their target audiences.

Brand 78

Brand Branding Communications Education 78

Remote PR Jobs

SEPTEMBER 25, 2023

For decades, Edelman, in addition to founding and running the firm that bears his name today, successfully convinced legions of companies and brands to work with him to win the “air game” of public relations. Why, then, does PR still exert power in a world we were are constantly told it’s *all* about engineering, product, and design?

Publicity 100

Publicity Engineering Advertising Advertising 100

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Stern + Associates

MAY 6, 2024

It’s no longer enough to have an online presence, you need to craft compelling narratives and we help you do that by leveraging content marketing, SEO and Generative Engine Optimization, social media and other channels to help you reach a wider, targeted audience and establish your business in its target industry.

Strategy 71

Strategy Marketing SEO B2B 71

Mindful Marketing

AUGUST 5, 2023

This past April new-owner Elon Musk formally changed the company’s l egal name to X Corp. You can’t build the world’s leading brand of electric vehicle and launch people into space without having significant engineering and business acumen. In reality, the curious move was several months, if not years in the making.

Twitter 100

Twitter Consumer Newspapers Social Media 100

Cision

JULY 25, 2017

Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Incoming links from sites with a strong domain authority are a more powerful signal to search engines than sites with low authority. Targeting the Right Media Earns Quality Backlinks.

Strategy 257

Strategy How To SEO Engineering 257

Landis PR

SEPTEMBER 5, 2022

Like it or not, your company needs social media – here’s why: Over half the world is on social media. It gives businesses a platform to sell products, announce exciting company updates and receive feedback. LinkedIn is a great way to attract skilled talent to your team, highlight company culture and share team successes.

Social Media 98

Social Media Media LinkedIn Engineering 98

PR Fuel

JULY 28, 2021

Try focusing on website traffic, social media mentions, and search engine results. Some press release services will offer data that you can watch, but you can also have your team check search engines and social media manually. Check Search Engines. To find out if this has happened, you’ll need to use search engines.

How To 105

How To Engineering Google Web 105

Bianchi Biz Blog

MARCH 2, 2023

An Automotive Analogy We saw similar price-focused approaches for years in the auto industry: A buyer, who was rewarded for simply reducing piece price, bought the lower cost engine seals that met the specifications – and saved 5 cents per seal. The problem arose a year or two after the cars made with those engine seals were sold.

Agency 109

Agency Automotive Engineering Education 109

The Proactive Report

JULY 23, 2017

This lack of forward thinking puts brands at risk of failing to meet the rising expectations of their consumers. It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” They use search engines and social media to find it. Altimeter ).

Strategy 149

Strategy SEO B2C Engineering 149

5W PR

OCTOBER 5, 2020

Newsletter marketing is the practice of companies sending informational emails and other content related to their products or services through an email newsletter to their subscriber list. Journalists used to rave about social media platforms and search engines due to their ability to offer them a lot of exposure to the mass public.

Marketing 88

Marketing Engineering Education Advertising 88

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. With AI, there are groups across industry, academia and government focused on this.

Enterprise 187

Enterprise Tools Technology Privacy 187

NewsWhip

MAY 4, 2023

Therefore, it is important that we take responsibility for what we consume and share, and fight against misinformation when we find it. It operates like a search engine, allowing users to search for specific claims or topics and view fact-checking articles and sources related to those claims.

Resources 78

Resources Tools Google Consumer 78

Stern + Associates

OCTOBER 17, 2023

Distributed quantum computing and connected quantum devices are starting to arrive on the market, and even companies that are traditionally viewed as risk-averse will say they have a team looking at quantum technologies. I think we’ve only scratched the surface, and there’s still so much to do,” says Professor Prineha Narang , Ph.D.,

Technology 121

Technology System Government Groups 121

5W PR

MAY 6, 2022

PR is a necessary part of most companies, and fintech companies are not an exception. When PR strategies are well-executed, they can help with the growth of the company. If a fintech company is not able to communicate with their potential clients or customers, then the chances for its success dwindle.

How To 88

How To SEO B2C Content Marketing 88

5W PR

SEPTEMBER 14, 2020

In fact, local SEO And listing management are closely connected, because when the listings are complete and accurate, they improve the rankings in search engines. Additionally, the potential consumer tends to read an average of about ten reviews before deciding to trust the business. Landing Pages.

Local 88

Local Marketing SEO Mobile 88