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The Power of Local Knowledge: Why Product Development Should Start with Listening to Your Community

Stern + Associates

Our methodologies ­– which center and privilege culture, context and inclusion in machine learning and computer vision analysis – create non-biased and culturally nuanced algorithms to give tech companies a holistic perspective on various business and social issues.

Local 99
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Does PR Help in Reputation Management for Your Company?

Victorious PR

Let’s say you run a reputable company. You know it’s reputable because you personally vet and hire each employee; have strong company values that you live by; inspire your employees to live by them as well; and do your best to make sure your company is ethical, moral, and genuine. Now, let’s imagine a crooked business owner.

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A telecom company holding a red carpet PR event? Verizon kinda pulled it off.

Communications Conversations

But, I thought the red carpet strategy was an interesting approach from a large company like Verizon to roll out its newest holiday products. Why not open the list up to all sorts of local “influencers?” If I had any constructive feedback, it might be to showcase fewer products (man they flew through a lot in 20 minutes).

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PR Tips and Hacks for a Small Business

The Proactive Report

It makes the company known, accepted and understood. Most prospective customers have done 70% of their homework by the time they contact a company to make a purchase. There are other factors in the environment you need to monitor, so you can spot threats and opportunities that could affect the image of the company.

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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

This goal aimed not only to redefine the positioning of the Barbie brand as a valuable intellectual property but also to chart a new trajectory for Mattel in the realm of integrated movie campaigns, underscoring the company’s intent to be a contender in pre-awareness IP.

Film 129
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FIDIC Climate Change Charter: what does it all mean?

Practical Law Construction

If we are to come anywhere close to achieving net zero by 2050 , the construction and engineering community must play a crucial and immediate role. An estimated 70% of global carbon emissions come from the building and operation of infrastructure with a staggering seven percent of global carbon emissions coming from concrete alone.

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How Covid has impacted the climate change conversation on social

NewsWhip

In 2019, the Business Roundtable signed a historic pledge that tethered the relationship between companies, CEO’s, and climate change. IKEA, the Swedish company well known for its ready-to-assemble furniture, is now testing second-hand sales and buy-back programs for their customers. Enter IKEA. How does she do it?

Chemicals 148