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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

This goal aimed not only to redefine the positioning of the Barbie brand as a valuable intellectual property but also to chart a new trajectory for Mattel in the realm of integrated movie campaigns, underscoring the company’s intent to be a contender in pre-awareness IP.

Film 127
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A telecom company holding a red carpet PR event? Verizon kinda pulled it off.

Communications Conversations

But, I thought the red carpet strategy was an interesting approach from a large company like Verizon to roll out its newest holiday products. Why not open the list up to all sorts of local “influencers?” If I had any constructive feedback, it might be to showcase fewer products (man they flew through a lot in 20 minutes).

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How Covid has impacted the climate change conversation on social

NewsWhip

In 2019, the Business Roundtable signed a historic pledge that tethered the relationship between companies, CEO’s, and climate change. IKEA, the Swedish company well known for its ready-to-assemble furniture, is now testing second-hand sales and buy-back programs for their customers. Enter IKEA. How does she do it?

Chemicals 148
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Building a Media Strategy with Cassie Lawrence, JSA+Partners

OnePitch

Read below for the entire interview with Cassie: . We were working with a B2B drone company and a major piece of FAA legislation was rolling out throughout the entire country. If so, I thought you would be interested in talking to [NAME], [TITLE] of [COMPANY], about what this means for his LA-based startup and clients.

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2017 PR Horror Stories And Lessons Learned

ImPRessions - Crenshaw Communications

This could be a well-meaning client who just wants to amplify the company background to make it more compelling to a journalist. But the dark side is that some companies fail at the process, either deciding against retaining any firm, or, horror of horrors, they’re just looking for free ideas, not an agency relationship.

Agency 136
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4 Corporate Communications Lessons From Hurricane Harvey

PRSay

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. When my family undertook major renovations on our house in 2014, we began by interviewing several contractors.

Corporate 107
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Behind the Headlines With Ashley Simmons

Cision

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. Be eager, humble, hardworking and accepting of constructive criticism. The tools and technology will come after. Rapid Fire Round.