Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. The study concluded thought leadership “attracts invitations to bid (RFPs), earns buyer preference by building trust, directly contributes to wins, and can even impact pricing.”.

Leadership 65

Leadership B2B Study Marketing 65

PRSay

APRIL 24, 2024

As an instructor at the University of Hawaii at Manoa, Hawaii Pacific University, Cha­mi­nade University, and the University of Phoenix, he helped form the professional foundations of many communicators. Kam’s journey with PRSA began in 1982 as a member, and he later assumed several leadership positions.

Education 78

Education Ethics Government Financial 78

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 98

Local Community Ethics Education 98

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR. Thought leadership and brand positioning For PR and communications specialists, Threads offers a unique platform to establish thought leadership and enhance brand positioning.

B2B 170

B2B How To Instagram Reddit 170

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. How will it change PR and communications? The recession of 2008 changed housing. Click any image for a higher resolution. >>>

Study 131

Study Publicity Survey Internal 131

ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. Conferences are a good way to set yourself apart in a sector of similarly positioned companies in a given category.

Conference 304

Conference B2B Content Marketing Case Study 304

Onclusive

AUGUST 9, 2021

Corporate communications regularly involves interaction with senior leaders and HR departments. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging.

Training 370

Training Media Training Reputation Crisis Communications 370

Deirdre Breakenridge

OCTOBER 8, 2018

It’s a lot to encompass, so we’re going to dive into the topic to help communicators improve strategy, storytelling, and relationship building. ET the #PRStudChat community will gather for a Twitter chat focused on Digital Media and AI. What do communicators need to know about artificial intelligence, big data, and machine learning?

Community 148

Community Big Data Media Resources 148

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. The post Is kind leadership an oxymoron? appeared first on Firefly Communications.

Leadership 71

Leadership Reputation Employee Hotels 71

Buzzstream

JULY 7, 2021

As you read through this case study, you’ll see the unique circumstances and outcomes that make a page authority growth approach the right fit for a given website. Thanks to Truliant’s community involvement, there was a relatively strong digital footprint to start. Strategy #5 Thought Leadership. The Strategy.

Case Study 113

Case Study Study Strategy Leadership 113

Agility PR Solutions

JANUARY 24, 2021

A newly released report from ChurnZero, ESG, and Higher Logic, the inaugural Customer Success Leadership Study, uncovers the latest trends and challenges facing the customer success industry and the influence they have within their organization.

Trends 157

Trends Industry Survey Leadership 157

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 162

Software Marketing Leadership B2B 162

Deirdre Breakenridge

JUNE 25, 2019

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary.

Social Media 184

Social Media Media Leadership Community 184

PRSay

MAY 27, 2022

On the positive side, these military members and veterans are often exceptionally well-trained in leadership, and they understand discipline and live up to commitments even when they are tough. A Military and Veterans Community where those interested in joining can create an open dialogue for engagement to engage can do so.

Public Affairs 157

Public Affairs Case Study Community Leadership 157

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. How can communications professionals show leadership to help counter this epidemic of incivility?

Employee 146

Employee Crisis Reputation Creativity 146

Wadds Inc.

JANUARY 22, 2023

There are five situations that lead to management calling on public relations support: crisis, ethics, credibility, media issues, and leadership. Making the shift from practitioner to part time researcher has been the most challenging - but rewarding - aspect of the first year of PhD studies.

Publicity 122

Publicity Case Study Study Ethics 122

PRSay

OCTOBER 12, 2021

I was studying finance at George Washington University; he saw something else in my skill sets. He connected me with the opportunity to explore communications and public relations, which led to an internship at a PR agency. It’s simply a privilege they can’t afford. Providing more opportunities. Since living in the D.C.

Nonprofit 195

Nonprofit Financial Community Leadership 195

Onclusive

AUGUST 22, 2017

Executive Thought Leadership. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.

Media Training 397

Media Training Crisis Communications Conference Training 397

Reputation Us

JUNE 15, 2022

Several studies conducted in the past few years have sought to identify what business issues are keeping CEOs up at night the most One group, Serenity in Leadership interviewed global business leaders across different business sectors earlier this year and found eleven general uncertainties concerning the C-suite. .

Reputation 146

Reputation Crisis Nonprofit Training 146

PRSay

NOVEMBER 21, 2022

The rising influence of communications in the business world is another theme that emerged during the conference, Sing told John Elsasser, Editor-in-Chief of PRSA’s award-winning monthly publication Strategies & Tactics and the host of S&T Live. In my mind, the two are integrated,” she said. Comms and philanthropy both feed into that.

Leadership 60

Leadership Conference Retail Storytelling 60

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. This post provides summaries to four recent content marketing studies – as part of the cliff note series – which routinely provide quick reviews of surveys and studies.

Content Marketing 60

Content Marketing Study Marketing B2B 60

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. The changing narrative. apologies, Shonali!).

Community 95

Community Communications Case Study Customer Service 95

ImPRessions - Crenshaw Communications

JUNE 23, 2020

The best bylined articles offer insight and first-person perspective on issues or topics relevant to a specific industry or community. Study key outlets : Note the subject matter and scope for the publication you’re pitching and be cognizant of topics they’ve recently covered to spot the best opportunities and avoid duplicating efforts.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

Sword and the Script

JULY 11, 2023

Additionally, a study from Pew Research Center found that 55% of podcast listeners cited that the reason they turn to podcasts was to learn something new. Reputation Revolution by Trevor Young I only recently discovered Trevor Young , but he talks about a topic that is close to my heart: thought leadership and “reputation marketing.”

Publicity 127

Publicity Small Business Trends Leadership 127

Wadds Inc.

JANUARY 18, 2023

A lack of faith in societal institutions triggered by economic anxiety, disinformation, mass-class divide, and a failure of leadership has brought us to where we are today - deeply and dangerously polarised. The public relations industry has an uneasy relationship with the Edelman Trust Barometer.

Ethics 98

Ethics Exercises Leadership Travel 98

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. Advertising is a distant third.

Survey 94

Survey Industry Leadership Study 94

PRSay

FEBRUARY 2, 2024

A Wyzowl 2023 study found that 91% of consumers want to see more online videos from brands, which demonstrates the ever-growing popularity of video content among consumers today. In doing so, backlash from supporting issues that are “off-brand” can be mitigated. Short-form video reigns.

Trends 183

Trends B2C Video Measurement 183

PR 20/20

SEPTEMBER 29, 2020

Attracted Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short. Published Thought Leadership: The team secured 70+ interview and speaking requests, earned media placements, and quotes attributed to the Institute.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Read more: 2024 Global Comms Report by PRWeek (click image for higher resolution) Do you have a marketing or PR study to pitch? Is that good?

Report 105

Report Publicity Marketing Pitching 105

PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. The very nature of animal abuse/neglect is emotional.

Case Study 82

Case Study Study Guidelines Internal 82

PRSay

JULY 26, 2021

Corporate America is now going through an immense shift with the dialogue around inclusion, equity and belonging for their employees, customers and communities. Lately, there has been a shift within the investor community to evaluate organizations on their Environmental, Social and Governance (ESG) initiatives. in Orlando, Fla.,

Travel 144

Travel Community Employee Government 144

Deirdre Breakenridge

NOVEMBER 21, 2018

Patagonia Community Board: Credit Ginny Lefler. Ask yourself what is important to you and create goals within your role and share them with team leadership. A Guest Post By Sarah D. Huckins, Graduate Student, American University, PR Expanded Blog Contest Winner. Take on work that builds marketable skills.

Communications 171

Communications Nonprofit Training Study 171

Bianchi Biz Blog

OCTOBER 14, 2021

During our recent study of ESG (environmental, social and governance) reporting habits of the top 25 North American automotive suppliers (according to Automotive News’ Top Suppliers Listing), we uncovered some 200 topics which we categorized into 12 larger buckets. related to Community. 1% related to Leadership / Governance.

Report 78

Report Automotive Government Energy 78

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. Trade pubs are a community network. Digital and print trades in a given sector are tantamount to a virtual business community. They research, ask questions, ask more questions and spend countless hours online before deciding.”

Pitching 168

Pitching Real Estate B2B Journalism 168

Stephen Waddington

JULY 6, 2022

Practitioners and academics operate in almost entirely separate communities. Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. To facilitate relationships and build trust with internal and external stakeholders and communities.

Publicity 167

Publicity Ethics Training Education 167

Stephen Waddington

SEPTEMBER 7, 2021

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

Corporate 135

Corporate Communications Public Affairs Resources 135

PRSay

SEPTEMBER 19, 2022

Among business leaders, communications strategists and social impact/social justice experts, just one-third of survey respondents are satisfied with the actions companies and C-suite leaders are taking to address “environmental justice,” new research finds. Photo credit: Alex Stemmers ] .

Company 144

Company Chemicals Public Affairs Survey 144