Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. Choose the community you want to reach and craft messages adapted to its members.

Mobile 152

Mobile SEO Web Training 152

Buzzstream

MARCH 31, 2020

It was the classic process with SEOs – we find a technique that works very well to help us meet our objectives, we then scale it to hell and reap the rewards. . Unfortunately, as many of us know, a thing called Penguin came along in 2012 and aggressively targeted SEO techniques which were designed to manipulate search results.

SEO 124

SEO Google Hotels Strategy 124

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. A strong reason for PR pros to start concentrating more on SEO. This includes tracking minor changes in keyword rankings and web traffic.

Google 259

Google Digital PR Mobile SEO 259

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. This is because, as the JOTW communications survey has shown previously, PR has a lukewarm view of sponsored content. JOTW Communications Survey.

Publicity 86

Publicity Survey Enterprise Pitching 86

Buzzstream

FEBRUARY 9, 2024

You can get data from survey platforms like OnePoll , YouGov , Survey Monkey , and Pollfish if you don’t have user data. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) You can see the full post here: [link].

Google 71

Google Infographics Pitching Resources 71

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. SEMrush has had an impressive streak in the SEO space. million in sales.”.

Media 108

Media SEO Analytics Analysis 108

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

APRIL 11, 2023

While PR probably isn’t writing public communications about trade secrets, you should be cognizant of obvious dangers. AI input optimization could evolve into a marketing specialization in the same way SEO did. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.”

Software 78

Software Company Pitching Training 78

Critical Mention

APRIL 19, 2019

Conducting surveys are a great way to gather customer feedback to continuously improve your product. These surveys will help ensure that as your customer base grows, so does your product’s quality. No matter the input, it is imperative for marketing professionals to engage with their community. Build a community.

Case Study 80

Case Study Social Media Survey Video 80

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. Something similar has happened in content marketing and blogging in the marketing community. Importantly, the findings are based on data and not a survey. We needed to get the client some coverage.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. Please answer the survey question and feel free to comment why or why not in the thread. Be responsive to inquiries.

Company 101

Company Survey Pitching Report 101

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. It was an internal struggle deciding because I felt my heart was in community stories.

Meeting 82

Meeting Automotive Media Transportation 82

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. Eighty-one percent of B2C marketers surveyed say they’re concerned with creating content that builds loyalty with existing clients or customers.”

Content Marketing 45

Content Marketing Trends Report B2C 45

MaccaPR

JULY 2, 2014

All jokes aside, Wikipedia does have a distinct influence on the business community. H ere are several reasons why your brand’s Wikipedia page is one of your biggest online marketing assets: The SEO Power of Wikipedia: Pages rank in the top 10 search results 95 percent of the time. Source: Alexa ). Tweet This. Source: Alexa ).

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Waxing UnLyrical

MAY 13, 2013

Why: An oldie, but goodie from the WUL vault that talks about the importance of human friendly excerpts to increase readability and SEO placement in Google searches. SurveyAct – New Online Survey Tool for Small Business Owners. Blogging Resources Shonali Burke Writing blogging tips' Based in the Washington, D.C.,

Blogging 78

Blogging Exercises Survey Google 78

Sword and the Script

MAY 11, 2019

Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. Be smart about it. Give our services a try.

Study 140

Study Media Relations Media Measurement 140

Sword and the Script

MARCH 1, 2022

The organization switched from Cision according to the write-up. A survey of 1,000 c-level executives by Signal AI suggests “72% of business leaders see reputation as a stronger driver of business performance than margin in the next five years.” Q4 summed up ESG trends the investor relations community must navigate in 2022. * * *.

Software 121

Software Case Study Advertising Advertising 121

Buzzstream

DECEMBER 15, 2021

These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. SEO is the career path I set upon before honing more directly on the creative side of this industry and therefore, I’m always keeping tabs on the bottom-line. Source: [link]. Bottom Line.

Digital PR 83

Digital PR Data Survey Construction 83

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

Sword and the Script

MARCH 3, 2020

This is your monthly summary of all the news out of the PR technology community. Please take the 3 rd annual JOTW Communications Survey? Here’s a link to the survey. It’s also adding a service where the OnePitch team will write an inquiry for a reporter and it has added “location filtering for pitches.”.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

MARCH 22, 2016

Lucy Siegel of Bridge Global Strategies, a NY-based PR firm, recently published the results of a billing survey given to roughly 24 boutique PR firms with revenues of $3 million or less. While there is some billable hour data in the survey (see the link to the presentation in Ms. PR Firms Eat the Flat Fee Difference.

Survey 60

Survey System Trends Small Business 60

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. By the way, the WSJ reporter on that byline used to write for PRWeek).

Agency 95

Agency Trends Marketing Survey 95

Beyond PR

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. A strong reason for PR pros to start concentrating more on SEO. This includes tracking minor changes in keyword rankings and web traffic.

Google 64

Google Digital PR Mobile SEO 64

Contently - Strategy

APRIL 10, 2019

The company threw parties for winners in their communities, which accomplished two things. Using data from this advisory team, Josem oversaw content that tried to educate players on strategy, celebrate winners, and depict the poker world as an inclusive community. Second, it challenged the notion that online poker is shady. .”

Company 105

Company Marketing Education Data 105

Prohibition

MARCH 16, 2021

If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? Audience insight – this is directly polling your own customers or social media communities to better understand them and their challenges. engage, educate, sell etc).

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Sword and the Script

DECEMBER 10, 2019

Note: Professor Moorman also champions The CMO Survey. Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. 16) Social media fragments into niche communities.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

DECEMBER 28, 2015

Most surveys on the subject report that people would like Twitter inquiries to be addressed within one hour of initiation. For WordPress users, the free Yoast WordPress SEO plugin allows for very easy set-up of Twitter Cards metadata. The best advice for content distribution on Twitter in 2016 comes from 2009. Seahawks #Rams.

Twitter 120

Twitter Brand Branding Customer Service 120

Sword and the Script

JULY 24, 2018

The surveys have started. There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. You’ll wind up with an infinite number of ways to tacitly weave the benefits of your product in a manner that is useful and relevant to your community.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Waxing UnLyrical

FEBRUARY 6, 2011

Edelman’s wonky 2011 trust survey , by Paul Seaman. Get Shareaholic test Filed under Public Relations , Social Media , Weekly Roundup | Tags: gerald durrell , Public Relations , quora , Social Media , super bowl , trust survey | Comments (6) Site settings comment help? Plus it’s a great read. Why: I trust Paul.

Measurement 57

Measurement Facebook Twitter Social Media 57

Waxing UnLyrical

OCTOBER 25, 2010

Mark as read Approve comment Shonali, I love you even more for writing this post. :) When I lived in Orlando, one of my pro bono clients was the local domestic violence shelter. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe? Shall We Tweet?

Twitter 99

Twitter Measurement Facebook Blogging 99

Sword and the Script

NOVEMBER 14, 2017

Johnson & Johnson operates a site called BabyCenter.com, which as I write this, SimilarWeb estimates received 100 million visits a month. Over the years, marketing adds more digital channels – email, SEO, PPC, and social for example. If there has ever been writing on the wall for PR…here’s your sign. Give our services a try.

Marketing 66

Marketing Content Marketing Insurance Insurance 66

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. Technical SEO will become more of a price-based commodity as opposed to an ongoing partnership. 5) Alignment of marketing and customer success.

Social Media 93

Social Media Marketing Media Creativity 93

Contently - Strategy

JUNE 11, 2020

And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. It’s also really important for SEO.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. It’s also really important for SEO.

Healthcare 59

Healthcare Content Marketing Industry Trends 59