Sword and the Script

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” According to the survey, the average blog post is 1,269 words. Multiple surveys and data studies support this conclusion.

B2B 149

B2B Study Blogging Marketing 149

Sword and the Script

FEBRUARY 20, 2024

That’s according to a report by Muck Rack based on 193 survey responses from marketing and PR professionals late last year. PR agencies Additional findings from the survey I found interesting are: Generative AI. The survey asked respondents who they thought were the most influential people in persuading consumers to take action.

Report 106

Report Publicity Marketing Pitching 106

Cision

MARCH 13, 2017

Should you invest more in SEO or in PR? While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. Hence, there is a need to view PR and SEO conjunctively.

SEO 229

SEO Social Media Tools Google 229

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Some 68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago.

Survey 176

Survey Marketing B2B Study 176

5W PR

MARCH 13, 2024

Conduct surveys, analyze website data, and start tracking social media conversations to uncover their pain points, desires, and hidden travel dreams. SEO In an overwhelming online landscape, don’t let your destination end up buried in pages of search results. Retargeting can remind interested users to book their trip.

Travel 78

Travel Consumer Strategy Transportation 78

Sword and the Script

DECEMBER 13, 2022

And because I’ve spent time in-house on the vendor side I can write about this topic in depth. This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]. SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. It seems many of you appreciate it too.

Blogging 155

Blogging B2B Software SEO 155

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

FEBRUARY 9, 2024

You can get data from survey platforms like OnePoll , YouGov , Survey Monkey , and Pollfish if you don’t have user data. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) You can see the full post here: [link].

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

NOVEMBER 23, 2019

The survey also broke average budgets out by size, with large businesses, with 1000 or more employees investing $405,000; medium-sized businesses with 100-999 employees investing $213,000; and small businesses with 1-99 employees investing: $81,500. How long does it take to write the average blog post? 2) Blogging benchmarks.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Note: Sorry, Press Releases Do Not Help Your SEO Anymore.

Communications 122

Communications Crisis Internal International 122

Buzzstream

MARCH 13, 2024

Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

MARCH 31, 2020

It was the classic process with SEOs – we find a technique that works very well to help us meet our objectives, we then scale it to hell and reap the rewards. . Unfortunately, as many of us know, a thing called Penguin came along in 2012 and aggressively targeted SEO techniques which were designed to manipulate search results.

SEO 125

SEO Google Hotels Strategy 125

Buzzstream

FEBRUARY 15, 2024

Most SEOs want to scale their processes, but it’s virtually impossible to scale link building while ensuring quality. In this post, we are talking about link quality from an SEO perspective. Note: If you create off-topic content and get links from the same off-topic sites, this doesn’t help your case for SEO.

How To 71

How To SEO Google Examples 71

Buzzstream

FEBRUARY 1, 2024

We’ve covered tips on successful survey ideation in the past, so the next step is distributing your content. Survey Pitch Outreach Template When pitching a survey, highlighting the key takeaways is the most effective way to inspire your target to cover your post. If you’re interested, I can write this article for you.

Pitching 87

Pitching Infographics Survey Resources 87

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 71

Tools SEO Analysis Google 71

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. A strong reason for PR pros to start concentrating more on SEO. This includes tracking minor changes in keyword rankings and web traffic.

Google 259

Google Digital PR Mobile SEO 259

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 Again, this year I dived into the survey data again, provided the findings first, followed by my own analysis.

Blogging 106

Blogging Survey B2B Analysis 106

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Link building, Guest posting, Technical SEO, etc).

Software 152

Software How To SEO System 152

Sword and the Script

AUGUST 25, 2015

In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. The post 5 Slighlty Contrarian Views on a CMO Council Content Survey appeared first on Sword and the Script. by Frank Strong. For benchmarking, I find the TopRank content marketing maturity model useful.

Survey 60

Survey Content Marketing Report Corporate 60

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. 5/ Think social media - Write pertinent and quality content; it will drive sharing and engagement.

Mobile 152

Mobile SEO Web Training 152

Sword and the Script

OCTOBER 22, 2020

Amid layoffs and closures stemming from the pandemic, news organizations are republishing political content leaving less time and space for businesses news Survey data shows media relations keeps getting harder , but now there’s a new analysis of content being published that offers a glimpse as to why. Click image for higher resolution.

Content Marketing 90

Content Marketing Marketing Analysis Survey 90

Sword and the Script

AUGUST 30, 2022

I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” This is because, as the JOTW communications survey has shown previously, PR has a lukewarm view of sponsored content. JOTW Communications Survey.

Publicity 85

Publicity Survey Enterprise Pitching 85

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) You can even do this with your survey campaigns. Irrelevant links can have a negative impact on a website’s SEO and user experience.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) You can even do this with your survey campaigns. Irrelevant links can have a negative impact on a website’s SEO and user experience.

How To 62

How To SEO Google Pitching 62

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

SEPTEMBER 26, 2017

Write stories that readers will not only relate to but also use as a valuable source for their future business endeavors. Write memorable and compelling stories that will captivate reader’s interest. After finishing her Master’s Degree in English studies, she pursued a career in content and technical writing in digital marketing.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Buzzstream

MARCH 7, 2024

Shouldn’t we always be writing content in this way? You may have heard about the now infamous SEO heist.) But instead of providing just an informational answer, they gathered unique data through a survey. Demonstrating expertise and first-hand experience in the content shared on the page. You can see the GPT here.

System 62

System Google Policies Guidelines 62

Buzzstream

DECEMBER 13, 2023

It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. Ahrefs is a robust suite for comprehensive SEO analysis and optimization, and it has a lot of features that aid in content ideation if you know where to look. But they are also the most costly solution. The lowest pricing tier is $129/mo.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. Ahrefs is a robust suite for comprehensive SEO analysis and optimization, and it has a lot of features that aid in content ideation if you know where to look. But they are also the most costly solution. The lowest pricing tier is $129/mo.

Digital PR 62

Digital PR Tools Google Pitching 62

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. According to a 2017 Choozle survey, only 7% of participants viewed online ads positively. They improve your SEO rankings.

Marketing 80

Marketing SEO Advertising Advertising 80

Buzzstream

JANUARY 15, 2024

The tool helps save countless hours which would otherwise be spent manually writing and sending emails to our contacts. For example: Research-Based Subject Lines Research-based subject lines are those that start with keywords like ‘data’, ‘survey’ and ‘study’.

Case Study 83

Case Study Digital PR Study Tools 83

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) You can even do this with your survey campaigns. Irrelevant links can have a negative impact on a website’s SEO and user experience.

How To 62

How To Google SEO Pitching 62

Buzzstream

FEBRUARY 25, 2020

With a huge amount of redundancies from some major publications such as Buzzfeed, HuffPost and Elle in 2019, journalists are being assigned more and more publications, assignments and niches, and are therefore responsible for writing even more articles per day. . At AGY47, we have recently concluded that surveys aren’t for us.

Data 116

Data Google Trends Survey 116

Sword and the Script

APRIL 11, 2023

While PR probably isn’t writing public communications about trade secrets, you should be cognizant of obvious dangers. AI input optimization could evolve into a marketing specialization in the same way SEO did. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.”

Software 78

Software Company Pitching Training 78

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. million of revenues, improving on 2019’s $10.2

Media 106

Media SEO Analytics Analysis 106