Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. Photo credit: Pixabay ( CC0 1.0 ) .

Journalism 64

Journalism Brand Branding Advertising 64

Landis PR

MARCH 4, 2024

Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. Go for a bylined article in a trade publication or research journal. Where you are communicates who you are. His/her audience is your target. Is your brand serious and scholarly?

Media Relations 107

Media Relations Media SEO Newspapers 107

Stephen Waddington

APRIL 14, 2020

Local and national newsprint impacted The crisis is indiscriminate in its impact on local and national media. According to the Reuters Institute for the Study of Journalism, local media is down by 50% and national media by 30%. There are similar stories unfolding at local newspaper companies JPI Media and Newsquest.

Print 102

Print Newspapers Crisis Local 102

Stephen Waddington

JUNE 13, 2019

The local and regional sector that has been hit hardest with the net closure of 245 local news titles in the last 13 years according to Press Gazette research. It’s an open model of journalism is which readers and the communities on which it reports are invited into the newsroom More publishers are getting involved in audio.

Print 115

Print Media Newspapers Local 115

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Sword and the Script

AUGUST 23, 2022

We continue to benefit from responsible reporting by our local newspaper.”. Traditional outlets are usually run according to ethical journalism principles.”. “We Because that’s what journalism is. Gini Dietrich and Karen Swim also solicited respondents from their respective communities at Spin Sucks and Solo PR Pro.

Survey 136

Survey Media Report Journalism 136

HMA Public Relations

DECEMBER 16, 2020

The Jewish News covers news of interest to and about the Jewish community throughout the Valley. Since I also loved reading the newspapers and magazines that my parents kept around our house (the Arizona Republic, The Atlantic, The Economist), I decided to pursue journalism – and here I am! Favorite local restaurants or other haunts?

Local 52

Local Pitching Community Journalism 52

Business Wire

MAY 18, 2017

Across Canada, newspapers ranging from local dailies to national media are dealing with organizational restructuring, as they layoff long-tenured journalists and make changes to employee contracts and benefits. It’s a much broader thing, but it’s all building on that community of interest or geographic community,” he continues. “I

Newspapers 178

Newspapers Industry Print Journalism 178

Bianchi Biz Blog

APRIL 25, 2024

You will enjoy unparalleled opportunities for fun and networking with the MOVE community at the MOVEGroove and MOVE AFTERPARY. MEDIA OPPORTUNITIES: Over 150 local and national press attend every year from the likes of CBS Austin, Reuters, Forbes, Bloomberg, The Wall Street Journal, The Houston Chronicle and even news broadcasting on KXAN.

Mobile 62

Mobile Transportation Automotive Policies 62

Bianchi Biz Blog

AUGUST 21, 2023

How long have you been in journalism and how did you get started? I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland. We also want them to be interesting and easy to read.

Meeting 72

Meeting Automotive Engineering Journalism 72

PR for Anyone

AUGUST 6, 2020

See this article from the Wall Street Journal that discusses why. Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She took a national story/trend and brought it local. The specific program is Coast Live that highlights local businesses. SPOILER ALERT: YES!

Case Study 100

Case Study Study Media Local 100

Landis PR

MARCH 29, 2021

and introduced them and their work to the community. It’s always so special to recognize someone and then see other community members reach out to them as well. I also would love to travel, immerse myself in a new culture, speak with locals and share the experience with readers. What story or stories are you most proud of?

Meeting 96

Meeting Media Local Interviews 96

Presspage

DECEMBER 9, 2020

Their day-to-day activities also play a crucial role in the shaping of our communities and shouldn’t go unnoticed. For some teams a place to store their press releases and stories is enough, others take the brand journalism route, and some brands turn their newsrooms into publications of their own.

Education 78

Education Publicity Community Healthcare 78

Presspage

DECEMBER 9, 2020

Their day-to-day activities also play a crucial role in the shaping of our communities and shouldn’t go unnoticed. For some teams a place to store their press releases and stories is enough, others take the brand journalism route, and some brands turn their newsrooms into publications of their own.

Education 78

Education Publicity Community Healthcare 78

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside.

SEO 120

SEO Creativity Mobile Journalism 120

PR for Anyone

NOVEMBER 29, 2023

Her story begins with a twist, taking her from a dream of journalism to an unexpected job as an entertainment reporter. Moreover, the segment inspired countless viewers to visit their local shelters which fostered even more adoptions. Jill recommends volunteering at local shelters.

Interviews 130

Interviews Financial Report Local 130

PRSay

MARCH 7, 2024

This “Barbie” garners media The film’s PR tactics generated immeasurable earned media coverage across varied outlets, from local TV to national outlets like The New Yorker , The Wall Street Journal, The New York Times, CNN and the BBC.

Film 118

Film Marketing Sports Hotels 118

Deirdre Breakenridge

MAY 30, 2018

That said, it is not enough for researchers to either do nothing to promote their work or send along a PDF attachment of a 200-page academic journal article to their communications colleague and then leave it in their able hands. Communicators need to help researchers adopt some of the components of a PR 2.0

Communications 171

Communications Training Education System 171

Ishmael's Corner

DECEMBER 7, 2014

I don’t think Rem Rieder, editor of the American Journalism Review, is going to be happy. Rieder penned a viewpoint piece for USA Today last year that spanked the Obama administration for bypassing the media for its own channels of communications: “The Obama administration is deep-freezing the news media because it can. 5 and Dec.

Journalism 108

Journalism Local Storytelling Policies 108

PRSay

NOVEMBER 21, 2022

The rising influence of communications in the business world is another theme that emerged during the conference, Sing told John Elsasser, Editor-in-Chief of PRSA’s award-winning monthly publication Strategies & Tactics and the host of S&T Live. In my mind, the two are integrated,” she said.

Leadership 60

Leadership Conference Retail Storytelling 60

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I

Meeting 131

Meeting Radio Sports Telecommunications 131

Flack's Revenge

FEBRUARY 6, 2018

November 2016 – Zuck recalibrates, saying they are enlisting the community to fight fake news, and using stronger detection , easier reporting, and third party verification. January 2017 – The company reveals a Journalism Project ; incentives and programs to encourage media partnerships. Look, I get it, Facebook is a business.

Facebook 120

Facebook Journalism Local Google 120

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. Book Reviews / Journal Research. Younger professionals have so much to share with you. Industry Associations.

Skype 150

Skype Industry Storytelling Interviews 150

PRSay

MAY 8, 2018

Judy: I also went to UF, but studied journalism. Karlie, how did observing your mother’s work in the profession and also in the local Chapter inspire you ? I encourage interns to meet other people in the PR community — at an agency, at a Chapter luncheon etc.

Leadership 159

Leadership Conference Local Internal 159

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Missy Gleason : Our local PRSA had a call for entries.

Healthcare 137

Healthcare Journalism Local System 137

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. Charity Navigator, The Journal of Philanthropy and even the Better Business Bureau offer updated information. Do go for a “perfect fit.”

Local 120

Local Corporate Groups Ethics 120

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What drew you to the field of public relations and communication? My daily newspaper of choice is…The Wall Street Journal.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

PRSay

DECEMBER 27, 2017

I had the opportunity to be inspired by your commitment to this Society, our profession and the work you do in your local communities. This gave me the opportunity to share PRSA’s value in person. Our profession is in good hands based on the PRSSA students I had the chance to meet at 21 different schools.

Leadership 131

Leadership Government Conference Energy 131

Bianchi Biz Blog

NOVEMBER 14, 2022

How long have you been in journalism and how did you get started? I’m also an active community volunteer, serving as an officer in my local Sons of the American Legion squadron, which lately involves helping to run a huge outdoor cornhole league. And somewhere back in time, I was an elected school board member.

Automotive 81

Automotive Engineering System Media 81

PR Conversations

NOVEMBER 22, 2023

Although the accelerating decline in the influence of national and local media signalled an end to the dominance of a journalist-to-PR career pathway, it also weakened the established case for the importance of PR in the C-suite (boardroom).

Education 52

Education Reputation Leadership Technology 52

Bianchi Biz Blog

MARCH 7, 2022

How long have you been in journalism and how did you get started? By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. It was an internal struggle deciding because I felt my heart was in community stories.

Meeting 81

Meeting Automotive Media Transportation 81

Barokas

NOVEMBER 1, 2017

In my introductory journalism classes, my professors made it sound like PR professionals were magical fixtures at every event who could answer all of my questions. My professors assumed every journalism student knew what PR was, so I never sought clarity on the job description, because I didn’t want to discredit my reporter title.

Report 68

Report Fashion Pitching Journalism 68

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more.

Agency 88

Agency Energy Crisis Management Industry 88

Stephen Waddington

OCTOBER 21, 2017

Is a lack of investment in local media damaging society? Sarah is chairing an event on the evening of 22 November at the CIPR in London on the role of local media and its ability to serve society in 2017. FuturePRoof Edition 3: the NHS at 70 and lessons for the wider PR community. It’s starting to reflect real life.

Guidelines 68

Guidelines Local Twitter Community 68

NewsWhip

JUNE 2, 2020

We said: ‘Can we build a bridge between our brand’s website, and their thriving social community?’ When we talked more about what the local and national audiences were talking about, we got a really strong response.” We found that we absolutely could.” Beyond our wildest expectations. social referrals. new mobile users.

Case Study 78

Case Study Study Radio Analytics 78

Shift Communications

FEBRUARY 23, 2017

Don’t forget about local media! Launching a new initiative that’s poised to impact the local community? Don’t forget about your local media. 500 List of America’s Fastest-Growing Companies,” we turned to local media as our key vehicle for sharing Koupon’s story. Going on a hiring spree?

Local 68

Local Mobile Corporate Retail 68

Flack's Revenge

AUGUST 1, 2018

It is the reality that Internet culture has given us today; where content is there for the taking, to be riffed on, often ripped off, repackaged, bookmarked, collated, aggregated, discovered, shared and curated; in which content is commoditized and journalism has been torn asunder.

Content Marketing 149

Content Marketing Privacy Government Web 149