5W PR

OCTOBER 26, 2017

These influencers take their personal brand seriously and like brands, are working to further grow and develop their digital community. To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. This weekend you need to try these pancakes.

Interviews 88

Interviews Instagram Video Creativity 88

PR for Anyone

AUGUST 4, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Check out the Get PR Famous Formula video below where I show you my proven 3-step formula that has worked so well that my clients who have done it have a 100% success rate. IF you do it. Hi everyone.

Publicity 130

Publicity YouTube Advertising Advertising 130

PR for Anyone

AUGUST 11, 2021

You’ve been ready my posts for years, watching the YouTube videos, and you’re ready to pitch. Here’s a video I did recently about personalizing the pitch: Sending a Press Release? Like you come up with a story idea and send it to your local ABC, NBC, CBS and FOX stations. You’ve finally done it.

Pitching 223

Pitching Media Television How To 223

Communications Conversations

DECEMBER 11, 2020

Once I submitted my resume and started the interview process with DKY, the hiring team did a great job communicating expectations, next steps and keeping me informed of their anticipated timeline. If you interviewed with multiple people via video, did you feel that was easier or tougher than doing it in person?

Interviews 185

Interviews Meeting Video Energy 185

5W PR

OCTOBER 26, 2017

These influencers take their personal brand seriously and like brands, are working to further grow and develop their digital community. To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. This weekend you need to try these pancakes.

Interviews 60

Interviews Instagram Video Creativity 60

Ethical Voices

APRIL 22, 2024

About 50% had trust in the news they got on social media, and about 56%, so a six-point spread, for national news, and then I think closer to 62% for local news. I’ve done 170-plus interviews and it’s the first one like this I’ve heard. We were showing videos, but I decided not to send the videos.

Report 91

Report How To Ethics Nonprofit 91

PR Insiders

NOVEMBER 10, 2020

Be willing to do video interviews. In years past, most interviews with print reports were conducted in person or by phone. As we all know, times have changed, so it’s possible print journalists will request an interview over Zoom or another similar service. Keep up with local news.

Media 78

Media Pitching Print Interviews 78

PRSay

JANUARY 8, 2019

But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. To make your storytelling effective, approach it as you would a strategic communications plan. If so, how? Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

OnePitch

MAY 17, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. . We already had a fun time, Margo, with our videos so far. What is Capital B? “…our mission is to cover Black communities across the country.”. [00:02:10] 00:03:02] BB: Local News? We are rolling.

Pitching 52

Pitching Local Film Report 52

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2017

He seized national attention with a Facebook video inviting all who could safely make it to one of his Gallery Furniture stores to come and even bring their pets. Clearly he’s a local businessman with a flair for PR and promotion, as well as a deep commitment to community. Everyday people.

Airlines 149

Airlines Reputation Local Policies 149

Victorious PR

JUNE 8, 2023

In this comprehensive blog post, we will explore why crypto projects need PR, the role of blockchain PR agencies, and how strategic PR efforts can elevate a project’s visibility, credibility, and community engagement. To establish trust and credibility, working with a reputable crypto PR agency becomes imperative.

Education 52

Education Community Agency Crisis 52

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. I use my blog, PR Expanded , for video book reviews. Younger professionals have so much to share with you.

Skype 150

Skype Industry Storytelling Interviews 150

PRSay

JUNE 5, 2023

There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay. Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. Every local PBS affiliate has seemingly been doing marketing for it.

Storytelling 60

Storytelling Tourism Travel Local 60

Cision

JUNE 9, 2016

Making something newsworthy means having a “real person” to interview. If you really want to stand out, include relevant video in your pitch and subject line. Just adding the word “video” in a subject line bumps up open rates. Not only is video more engaging, but it continues to grow in popularity.

Pitching 120

Pitching How To Brand Branding 120

Cision

JANUARY 19, 2016

In fact, the Pew Research Center found that 67 percent of smartphone users shared pictures, videos or commentary about local events in 2015. So how can brands prepare when local events turn into national and global crises in mere seconds? Could your brand manage a crisis in today’s social world? Scott turned to K.C.

Crisis 120

Crisis Tourism Local Crisis Management 120

Presspage

AUGUST 24, 2023

This principle, also known as the ‘Three H's’, is a content strategy framework developed by Google to optimize online video content and engagement on YouTube. Local micro-influencers, like Eva Cleven, were leveraged to engage the target audience through podcasts. This way, Porsche can build their own community and control their data.

Storytelling 78

Storytelling Data YouTube Strategy 78

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Enter Instagram with its snazzy pix, short captions, easy engagement, and non-stop roll out of exciting new features; and What’s App, that so easily facilitates micro-community building and sharing. Neal: Absolutely!

How To 159

How To Facebook Social Media Advertising 159

Bianchi Biz Blog

MARCH 7, 2022

HDT has a monthly video and podcast segment on HDT Talks Trucking where the editors give insights on the top trucking news stories of the previous month. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. Once I graduated, I had to make the choice: newspapers or trade pubs.

Meeting 82

Meeting Automotive Media Transportation 82

Waxing UnLyrical

JULY 18, 2019

With a YouTube video, Instagram post and tweet, the total engagement reached more than 216,000 people, and had nearly 2,000 engagements and more than 61,000 impressions. Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Presspage

SEPTEMBER 5, 2017

Missy Gleason : Our local PRSA had a call for entries. So we started talking about developing our own content and videos while still pitching our stories. It was a very big story here locally for a while. Your team won an award from PRSA this year for best online newsroom. Can you tell us a little more about that?

Healthcare 137

Healthcare Journalism Local System 137

Action PR

DECEMBER 16, 2019

To mark this partnership, we developed, directed and filmed a video showcasing the successful partnership though the words of Bannatyne National Operations Manager Adrian Worsley and Senior Gympass Director and Head of Partnerships, Eamon Lloyd. ITV West Country reported on the day which brokered valuable partnerships for local families.

Sports 52

Sports Film Local Exercises 52

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. However, for a variety of reasons, the process of securing the video stalled as quickly as it had begun.

Print 60

Print Media Travel Wireless 60

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. See these related interviews: PR Prepared Her for a Role as a Martech CMO; Off Script No. 31: Nicole Wojno of UserIQ.

Media Relations 69

Media Relations Media Insurance Insurance 69

Maxim Behar

APRIL 11, 2024

Host: I recently interviewed the entrepreneur Hristo Popov, and we discussed this exact topic – the environment. Friends, community. Just observe the videos shown on international television, if shown at all. When I record a video talking about some good things about Bulgaria. It's the people." Only the people.

Television 59

Television System Interviews Travel 59

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. “It gives me additional credibility among my peers and clients.”

Education 107

Education Course Nonprofit Resources 107

Ethical Voices

OCTOBER 24, 2022

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. She has spent her career in PR agencies with a penchant for crisis communications. Should I push my client for them to be interviewed? So, who’s going to interview them?

Ethics 51

Ethics Interviews Advertising Advertising 51

Cision

AUGUST 4, 2016

In this interview, Chris discusses why building a relationship with journalists is so important, how social media plays into media relations and what you can do to mix up your strategy and avoiding falling into a rut. It has encouraged brands to generate more self-content both written and in video.

Pitching 0

Pitching Energy Media Relations Social Media 0

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. But, it takes strategic insight and smart planning to communicate a brand’s history well. Legos' Corporate History Video. The digital age has allowed companies to tell their histories in new ways (and not just in online videos).

Corporate 48

Corporate Examples Storytelling Brand 48

Communications Conversations

FEBRUARY 20, 2018

For instance, when “#MNnice and “#NiceOff” started trending (as a challenge for local brands and businesses to welcome folks to the Bold North—a.k.a. The team knew that Live Video would be a great content integration to reach and draw people into the excitement of Super Bowl Live. We featured their experiences in relation to our brand.

Social Media 76

Social Media Media Video Trends 76

Stuart Bruce

MARCH 18, 2015

Experimenting with paid media locally for my wife Karen Bruce who is a local councillor. Use video more often and improve my own video shooting and editing skills. A book on using Instragram video? A book on video editing? Local FE evening class courses? ? Lots of people I need to interview!

Training 60

Training Ethics Course Analytics 60

Karen Freberg

DECEMBER 4, 2017

Here are a few ideas to consider I came up with: Personal branding for live and regular videos. If you are managing your own personal brand and page, this would be a good way to engage your audiences through video and brand it accordingly. Personally, I think having your name and a logo is appropriate. The possibilities are endless.

Education 42

Education Facebook Video Social Media 42

Waxing UnLyrical

OCTOBER 26, 2016

In addition to stalking dozens of utilities online, we conducted executive interviews with several social media managers. Of course, geo-targeting helps with events and promotions , but it’s also used for providing customers with hyper-local news, especially when traditional media may not be interested. When do they post? Be prepared.

Interviews 40

Interviews Analytics Social Media Survey 40

Sword and the Script

FEBRUARY 20, 2018

It’s equal parts learning, networking, sharing and giving back to the community. All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. He is Frank Pollock and he’s my guest in this excellent edition of this interview series. Today he’s on his own. In a word: confusion.

Technology 61

Technology Marketing Retail Interviews 61

Journalistics

APRIL 17, 2013

Brands that are winning in the brands as media game have figured out that the skillfully told brand stories, and the completely unrelated content that serves the information needs of the community, serves to build an audience and promote loyalty, conversations and sharing more than ever before. Think Local.

Brand 52

Brand Branding Media Local 52

PR 20/20

APRIL 12, 2016

This trip is great for catching up on the latest trends in tech, health, space and VR; enjoying the local Mexican and BBQ food scene; listening to live music at what seems like every corner; and finding inspiration from the Austin community and SXSW Interactive programming. Grow communities. Start with a creative content mix.

Pinterest 40

Pinterest Community Data Mobile 40

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers.

Government 103

Government Education Print Ethics 103

Ethical Voices

MARCH 14, 2022

Note: This interview was conducted before Aaron and PRSA NY spoke out and drew greater attention to the Crain’s Story on the horrible actions of Ronn Torossian. I am just finishing my term as president of my temple locally. I was doing a lot of crisis work, working in the video game industry, and with some other trade associations.

Ethics 52

Ethics Publicity Data Agency 52