PRSay

JUNE 18, 2020

For centuries, systemic and structural racism in the United States constrained and prevented opportunities for Black Americans and other communities of color to live long, healthier and prosperous lives. But this is a complicated, layered conversation with a long traumatic history and generations of impacted communities.

How To 164

How To System Internal International 164

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. The biggest reason social media exists is engagement. But it’s also far from easy.

Community 60

Community Tools Measurement Crisis 60

PRSay

DECEMBER 20, 2021

To reach specific audiences, PR practitioners must use the right messages, visuals and communications channels, she said. Public relations professionals also need to be very aware of cultural references for specific audiences,” Saunders said. She also emphasized the importance of word choices in communications.

Ethics 131

Ethics LinkedIn Social Media Agency 131

Stephen Waddington

DECEMBER 17, 2020

Qualifications, continuous learning and a mature community of practice that engage theory and practice are among the hallmarks of a mature profession. The public relations industry has a thriving research community but there’s limited exchange between theory and practice. I fear history continues to repeat itself.

Case Study 201

Case Study Conference Exercises Print 201

Contently - Strategy

MAY 20, 2024

Know Your Link Strategy A strong internal link-building strategy is one of the basics of a good SEO strategy. Many SEO recommendations suggest five to 10 internal links for every 2,000 words of content, which is roughly one link for every 200 words. These plugins automate markups and can also create Custom Fields.

SEO 78

SEO Engineering Content Marketing Google 78

Cision

OCTOBER 20, 2016

On social media during last year’s PRSA conference, trust happened to be one of the most popular topics of conversation. Cision found more than 3,000 comments on social in reference to trust and last year’s PRSA International Conference. Trust is that five letter word that is hard to build and easy to lose.

Conference 120

Conference Internal International Community 120

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. measurepr.

Internal 40

Internal International Communications Measurement 40

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Improve internal communications. That’s marketing !

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Critical Mention

JANUARY 3, 2019

From going to prison to becoming the CEO of Front-Line Bribery LLC, you’ve completely turned your life around and recently cited as Thompson Reuters Top 50 social influencers in Risk, Compliance and Regtech in 2018. How did you accomplish this incredible journey of what you have referred to as “shame to change”?

Interviews 105

Interviews Ethics Government Internal 105

PRSay

OCTOBER 24, 2018

Without using the word “stakeholder,” he explained that Nissan understood the anxiety of its employees, communities, suppliers and dealers about the acquisition. Internet communication: Instant global connections through the internet and social media are changing norms of human communication and blurring sociocultural barriers.

Ethics 261

Ethics Automotive Technology Conference 261

PRSay

FEBRUARY 5, 2019

By the very nature of the PR profession, we don’t always have time to plan for everything, but we have time to build really strong ties internally so we can quickly assess what we have and figure out what to make of everything available to us. There were all kinds of opportunities SDHS had when we worked across internal boundaries.

Case Study 97

Case Study Study Guidelines Internal 97

Konnect Agency

NOVEMBER 20, 2023

Regulatory Compliance: There’s been a grey area around marketing, influencer and social compliance laws for quite some time now, and you can expect that grey area to get even larger during an election year. Whether it be through social media ads, 3rd party endorsements, or other forms of advertising, make sure you know the rules.

Trends 52

Trends Strategy Crisis Management Technology 52

Solo PR Pro

JULY 26, 2022

After school, Jennifer made her home in San Francisco and cultivated a successful 25-year career in PR and communications. In 2013, she opened her solo firm Nova Communications, where she consults with companies of all sizes — from startup consumer apps to billion-dollar global tech giants — on their social media and communications programs.

How To 52

How To Travel Insurance Insurance 52

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. I think this article is one we’ll reference back to for quite some time.

Meeting 83

Meeting Automotive Media Transportation 83

PRSay

JANUARY 6, 2021

Add to this the fact that social media has made audiences more cynical, and in this unprecedented time, we need new rules for communication. Social media channels, where posters strive to look better than real life, have honed skepticism among users. Here are a few: • Be authentic. Take L’Oréal, for example.

Communications 197

Communications Viral Fashion Public Affairs 197

PRSay

DECEMBER 18, 2019

In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making.

Corporate 100

Corporate Crisis Management Crisis Government 100

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. For one thing, it was the #1 first place our agency posted job openings and the first place I referred job hunters to, after LinkedIn. This is a pretty big moment.

Blogging 78

Blogging Agency Community Local 78

Sword and the Script

JULY 6, 2021

The company does not list pricing, but there are several online references that put the sticker price in a range from $600 annually to $20,000. According to the Meltwater announcement, “Owler has grown its user base exponentially to become the second largest online business community in the world, next to LinkedIn. Paywall problems.

Pitching 89

Pitching Report Software Survey 89

Business Wire

JANUARY 19, 2017

Business Wire has partnerships with 60 national and international news agencies facilitating reach to more than 89,000 media outlets in 162 countries. A core component of the video programming is news-related data analysis powered by Business Wire’s NewsTrak reports and NUVI social media tracking.

Financial 164

Financial Video Consumer Data 164

Maxim Behar

APRIL 11, 2024

I'm referring to the Islamic religion. This market mentality is lacking among young people in Bulgaria, whether we refer to Gen Z or the previous generation. Friends, community. I don't want it to sound bad, however, these are the remnants of a very strong but misunderstood social mindset. Learn from them and do better.

Television 59

Television System Interviews Travel 59

The Hoffman Agency

SEPTEMBER 1, 2020

By Kyra Hanson, Intern. It is difficult to choose just one highlight from my time as an intern at The Hoffman Agency, because there are so many experiences that I recall fondly. By incorporating the occasional emoji into a media pitch, along with puns and pop culture references in social media captions, I humanized my content.

Pitching 36

Pitching Internal International Meeting 36

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PR 20/20

NOVEMBER 11, 2016

It’s great that you used proper H1 headers, implemented powerful keywords, and sprinkled in a few internal links. Yes, the content lives on your website but great content can attract the attention of others who might share it on social media, email it to their friends or, best yet, link to it. On the bright side, there are 2.3

SEO 80

SEO Infographics Strategy Viral 80

Waxing UnLyrical

JANUARY 24, 2013

It refers to the ability to collect large sets of complex data that are normally difficult to filter. Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. Attribute/drive creative social PR campaigns. So, what is big data ? Take Waze for example.

Big Data 92

Big Data Data Publicity Analytics 92

Karen Freberg

JUNE 26, 2022

I had my first international trip in three years, and it was so good to be back! Just waiting to see if the lightening bolts from the academic community will come down. Putting a human face on a brand is key, and a core concept I know I teach (and others do as well) in their classes in social media. Yep, I said it.

Conference 97

Conference Pinterest Hotels Nonprofit 97

Waxing UnLyrical

JANUARY 27, 2014

George Santayana references aside, “moving on” means acknowledging and learning from what we did wrong. In this post for Steamfeed , DJ Thistle remind us to break the cycle of bad blogging practices by focusing on quality and the company we keep in the blogging community. 7 Ways your life can be enriched by failure.

Film 78

Film Resources Internal International 78

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. Social media is a complete waste of time.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Contently - Strategy

NOVEMBER 29, 2023

Topic pillars, often referred to as content pillars or pillar content, are fundamental themes or topics you build your content strategy around. For instance, if you have a topic pillar on digital marketing, cluster content could cover SEO, social media marketing, email marketing, and other related topics. What Are Topic Pillars?

How To 52

How To SEO Content Marketing Engineering 52

Scott Public Relations

MARCH 4, 2020

Income inequality refers to the disparity in the distribution of wealth and income between different groups of people. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 69

Healthcare Insurance Insurance Policies 69

Stuart Bruce

MAY 23, 2015

On Thursday evening CIPR International hosted an excellent discussion on the work of the Ukraine Crisis Media Center. Since inception the Center has evolved into a key communications hub with outreach to both internal audiences in Ukraine as well as conducting active outreach to opinion formers and the media outside of Ukraine.”

Handbook 60

Handbook Crisis Internal International 60

Doctor Spin

DECEMBER 4, 2023

Social media logic is not too different—but amplified. In this blog post, social media logic refers to the media effects that social media platforms have on communication and content dissemination. From a theoretical perspective, they’re both forms of media. Media Logic.

Social Media 52

Social Media Media eBook Technology 52

Waxing UnLyrical

JUNE 15, 2011

This refers to a business’ attempt to give their brands a human touch. Someone who is going to cover your business in a façade will not engage your community on the same level as a trust agent speaking his/her mind. The Marc Jacobs intern unknowingly humanized Marc Jacobs flawlessly. Take @Comcastcares for example.

Brand 78

Brand Branding Customer Service Twitter 78

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? Community management.

Publicity 48

Publicity Advertising Advertising Tools 48

Scott Public Relations

DECEMBER 19, 2019

Income inequality refers to the disparity in the distribution of wealth and income between different groups of people. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Policies 52

Melissa Agnes

FEBRUARY 3, 2015

In each type of crisis scenario (which you identified in step 1 above), who are the key stakeholders (both internal and external) that you need to communicate with? However, in order to do this, you have to understand them, their habits and their preferences as deeply as possible. This means: Who are your stakeholders? Make a list.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Waxing UnLyrical

SEPTEMBER 2, 2015

I’ve been known to include movie or comedic references in my articles. However, the site owner sent me a message to let me know she didn’t understand my reference. However, with increased use of Twitter and other social media channels teenagers are not the only ones to blame for a high rate of use of slang such as OMG, TTYL, and YOLO.

Internal 40

Internal International Communications Small Business 40