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The Power of Local Knowledge: Why Product Development Should Start with Listening to Your Community

Stern + Associates

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 98
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What is Sober Curious and How to Connect with the Latest Movement

5W PR

Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level. This could include wellness retreats, mindfulness workshops, fitness classes, or social gatherings centered around non-alcoholic beverages and mocktails.

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How to Turn Followers into Brand Ambassadors

5W PR

Interactive discussions or Q&A sessions can create a sense of community, while live events can foster a strong connection between the brand and its followers. Empowering and Educating Brands must provide tools and knowledge to their brand ambassadors including training sessions, workshops, and informational resources.

Brand 88
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How to Prepare for Your PR Summer Internship

5W PR

New interns can practice these skills by taking online courses or participating in workshops that focus on improving these skills. Interns should be connecting with other PR professionals on LinkedIn, attending industry events, and joining online PR communities to stay informed of industry trends and broaden your network.

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How to Tap Into Culture for Travel PR Strategies

5W PR

PR professionals can design workshops, culinary classes, art sessions, and cultural tours that immerse travelers in local traditions. PR professionals can design initiatives that connect travelers with local families, schools, or community organizations. These interactions contribute to a more immersive cultural experience.

Travel 78
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How to Attract Gen Z Consumers to your Wine Brand

5W PR

Brands can also communicate their social responsibility practices to customers, such as fair labor practices, ethical sourcing, and community involvement. Brands can also offer classes or workshops on wine tasting, wine pairing, or wine history.

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How to Call Out to the Reader in the Headline

PRSay

Here’s how: Color Your Easter with Eggs. Communities commit to drive safe in support of new drivers during National Teen Driver Safety Week. Join PRSA and Ann Wylie at “NOT Your Father’s News Release,” an online PR writing workshop with live coaching calls in September. Don’t write about your products and services.

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