Waxing UnLyrical

FEBRUARY 5, 2013

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Offer something of real value instead.

B2B 92

B2B Community Facebook How To 92

Cision

DECEMBER 29, 2017

Twitter, LinkedIn, or Pinterest? Before planning a contest on Instagram, make sure that you go through their Promotion Guidelines, Platform Policy, and Community Guidelines. Here are some tips on how to improve your Instagram reach via hashtags: Consider using three to five hashtags in your post to avoid looking too spammy.

Instagram 120

Instagram How To Guidelines Facebook 120

PRSay

NOVEMBER 17, 2023

For communicators, “The key is to understand how AI can enhance what you do, rather than replace what you do.” 14 on Strategies & Tactics Live , PRSA’s LinkedIn livestream. You can put your voice into ChatGPT” and then use it to write texts for you. Only have AI write part of an article, she advises. “If

LinkedIn 72

LinkedIn Writing Tools Technology 72

PR Fuel

MAY 13, 2021

Before you start writing, it’s important to know how to submit a press release. Social media sources can include Twitter lists, Facebook groups, and LinkedIn communities. That way, you can write the subject line with the reader in mind. Failing to follow the right best practices could do more harm than good.

How To 72

How To Pitching Writing Social Media 72

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Managing your community relations.

Training 45

Training LinkedIn Marketing Pinterest 45

Waxing UnLyrical

JUNE 9, 2017

I started writing autoresponders like this several years ago, and they’ve done so much more than just let people know where I am/what I’m doing. Do I always write a Jessica Rabbit of an AR? Twitter Facebook Google+ LinkedIn How to Make Your Email Autoresponders Sizzle More Than Jessica Rabbit. Of course not.

How To 95

How To Banking Energy Writing 95

Sword and the Script

JULY 11, 2023

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment. Also good for career PR pros looking to uplevel their knowledge.

Publicity 131

Publicity Small Business Trends Leadership 131

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. Walking down Michigan Avenue beside my ecstatic children, I remember thinking how carefree, jubilant and fun life can be. 2011 Update.

Communications 105

Communications Community Crisis Film 105

Waxing UnLyrical

NOVEMBER 2, 2016

So the next time you’re giving a talk, writing your blurb on the company website or even just updating your LinkedIn profile, consider taking a few easy steps to pump up your bio: 1. They might be able to provide some insights that could inform your writing. What tips would you give others when writing their bio?

Writing 40

Writing LinkedIn Radio Examples 40

Sword and the Script

NOVEMBER 12, 2016

The eMarketer report drew from surveys conducted by Pan Communications , the B2B Technology Marketing Community on LinkedIn, and the Atlanta-based demand generation firm, Annuitas. Additional recommended reading: Anecdote: How to Define a Market Opportunity. Market Research Mistake: Falling in Love with an Idea.

B2B 115

B2B Marketing How To Survey 115

MaccaPR

APRIL 18, 2017

So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. Another research tool as valuable as Cision and Muck Rack is LinkedIn. More than 80 percent of the media that we approach for clients boast a LinkedIn profile. Twitter A journalist’s. For example, here’s senior.

How To 121

How To YouTube Pitching LinkedIn 121

Remote PR Jobs

OCTOBER 11, 2022

Here are three ways to incorporate social media into your PR plan, along with how to get the most bang for your buck out of these online platforms. #1 Media Lists and LinkedIn. Before sending out your next batch of press releases, look up your contacts on LinkedIn to be sure they are still relevant. Keep It Creative.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. It’s interesting to me that the PR software community has put so much effort into natural language processing (NLP, which is a precursor to generative AI ) to evaluate sentiment – and yet it’s dead last on this list of metrics.

Report 108

Report Publicity Marketing Pitching 108

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

The Proactive Report

OCTOBER 12, 2015

Site Optimization : There is a lot more to this now than just keyword research and writing good content. Influencer Outreach: Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the business. It’s worth it! You need to start now.

SEO 100

SEO Google Pinterest LinkedIn 100

Waxing UnLyrical

JUNE 21, 2013

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? How To Use Twitter For PR is a post from: Waxing UnLyrical.

Twitter 98

Twitter How To Pinterest Tools 98

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. Walking down Michigan Avenue beside my ecstatic children, I remember thinking how carefree, jubilant and fun life can be. 2011 Update.

Communications 81

Communications Community Crisis Film 81

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. What has your journey been like in marketing and how has it changed over time? And communicator.

Interviews 104

Interviews Content Marketing Writing Journalism 104

PRSay

DECEMBER 15, 2017

Update your LinkedIn profile and résumé. Continue to update your LinkedIn profile too; it’s the main destination for talent managers to scout for open positions. For example, I have served on the board of directors for three different nonprofits, which has given me a taste of how boards oversee the management of an organization.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Sword and the Script

JUNE 6, 2023

Of those that are using it (that 28%, presumably) – how is it being used? The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. How does PR’s use of gAI compare to marketing?

Survey 149

Survey Software B2B Pitching 149

Solo PR Pro

AUGUST 7, 2018

In the business context, there are five big buckets: business development, billable work, networking/community building, professional development and administrative. As a morning person, I typically spend the first half of the day on client work and/or writing projects. community building. Prioritize the big stuff. Ask for help.

System 143

System Case Study LinkedIn Community 143

PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue.

Publicity 170

Publicity Nonprofit Customer Service Writing 170

Communications Conversations

NOVEMBER 16, 2022

It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. First how can “social media” AND “social media marketing” be skills? Yes, social media pros do need to understand how to manage social ad campaigns. Community management.

Social Media 174

Social Media Media Analytics Data 174

Sword and the Script

FEBRUARY 2, 2022

Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Semrush is focusing on building up their marketing education,” wrote Backlinko founder Brian Dean in a LinkedIn post. Never mind the Great Resignation” writes FirstUp , “Welcome to the Great Gigification.”.

SEO 135

SEO Content Marketing Marketing Software 135

PRSay

OCTOBER 29, 2021

Are [brands just] slapping a rainbow pride flag on their products, but not sincerely investing in the LGBTQ+ community (internally and externally)? If — as the communications or marketing expert at your organization — you don’t wear a DE&I hat, then nobody in your organization will. How is that affecting your writing?

Case Study 156

Case Study Nonprofit Corporate Tools 156

Waxing UnLyrical

APRIL 17, 2015

You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building. Pushing out content is all very well, but unless you build a community, there will be limited-to-no engagement with your content. In a nutshell.

Content Marketing 40

Content Marketing Community Marketing Mobile 40

Burrelles Fresh Ideas

NOVEMBER 7, 2023

How to get agency-ready During the pandemic, the PR Council launched an agency-ready certificate program. Without this research, targeting, and communication strategies in place, it would be even harder for these companies to implement their renewable energy project in new areas across the United States.

Agency 89

Agency Energy Crisis Management Industry 89

Cision

SEPTEMBER 16, 2016

The story that highlights something good in the community. The Writing’s on The Wall. ” Figure out what people want and write about it. For instance, if you are a clothing designer, you can offer tips on how to dress up an outfit without busting your budget. The secret to creating buzz is sweat. Be the expert.

Nonprofit 120

Nonprofit YouTube Travel Pitching 120

Shift Communications

NOVEMBER 9, 2022

Some are sitting much better than others, and they’re the reminder we all need on how to manage these announcements, especially as they seem to be coming with greater frequency and scale. Between the media and the echo chamber that is now LinkedIn, the impact of layoff communications is big and immediate.

Employee 78

Employee Twitter Policies Agency 78

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. What has your journey been like in marketing and how has it changed over time? And communicator.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Solo PR Pro

NOVEMBER 8, 2016

You don’t have to write a 30-page plan, it can be as simple as one page that outlines your short and term goals and what you need to do to reach them. Many in our solo PR PRO community, plan an annual business retreat to allow time to reflect, brainstorm and plan for their business. Use LinkedIn to discover connections to the company.

How To 59

How To Hotels System Conference 59

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. Barbara Rozgonyi on LinkedIn. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” How could such a busy person find time to meet so many people? Over coffee at Navy Pier, Barry told me if I wanted to get my business moving I should write a book.

Small Business 52

Small Business Social Media Radio Media 52

Critical Mention

JANUARY 3, 2019

While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. In other words, I started to look at what was happening in other fields and how that might bring value to current compliance challenges. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

Deirdre Breakenridge

MARCH 25, 2015

So, as a blogger for the past seven years and a podcaster more recently, here are my five tips for pitching success and how PR stands for “Personal” Relations: Know about me, but know more about my community. You may not always have the opportunity to be an active participant in my communities before your breaking news announcement.

Pitching 150

Pitching Radio Newspapers Print 150

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. Read my analysis for the #FuturePRoofed community. ??

Handbook 60

Handbook Instagram Government Community 60