PR Job Coach

MARCH 29, 2012

The revelation that companies are asking potential employees for Facebook passwords got me thinking about how Facebook has rapidly evolved as both diary and biography. Given the addition of timeline to Facebook’s configuration, people on the hunt would do well to make Facebook work for them instead of the converse.

Facebook 160

Facebook How To Construction Insurance 160

Sword and the Script

OCTOBER 14, 2014

It became a formula that underscores how much closer the entertainment community is to social science than it is to art. What is certain is that whatever remaining sentiment of organic appeal is left – the ability for content to move around the web on the merit of its very idea – is eroding in favor of the highest bidder.

Facebook 118

Facebook Real Estate Advertising Advertising 118

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. A good monitoring tool can be your community managing BFF. Measurement Goals.

Community 60

Community Tools Measurement Crisis 60

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. What Should B2B Pay to Promote on Facebook?

B2B 60

B2B Facebook Marketing Social Media 60

Flack's Revenge

NOVEMBER 10, 2016

” Those who took the time to produce quality content, nurture social communities and post consistently saw their online influence grow. Now, the open web is being challenged by the growth of social networking platforms. Inside Facebook’s… Political Media Machine. It was: “Go forth and blog too.

Facebook 184

Facebook Web Social Media Engineering 184

Shift Communications

SEPTEMBER 28, 2015

On Friday, September 24, Facebook rebooted its Notes feature. Should you immediately leap to Facebook Notes? Still no luck even being indexed, also 72 hours later: Even after Tweeting it: The conclusion thus far is inescapable: if your goal is improved inbound links and SEO, Facebook’s new Notes reboot won’t help one bit.

SEO 60

SEO Facebook Employee Web 60

Rock the Status Quo

MARCH 30, 2015

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. Facebook native video. PLUS Facebook reach (minimal as it might be). PLUS Facebook reach (minimal as it might be). Read on for the dets!

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Communications Conversations

FEBRUARY 7, 2017

In case you haven’t noticed (and if you haven’t, you’ve most likely been vacationing on the moon for the last 3+ months), your Facebook newsfeed has been taken over by politics. I’m not here to say people shouldn’t be advocating for their political views on Facebook. Specifically for Facebook.

Facebook 60

Facebook Brand Branding Marketing 60

Communications Conversations

MAY 15, 2015

Kind of seems like Facebook wants to be the mega spaceship. This week’s news – Facebook announced early Wednesday that they will now be serving articles from 9 selected publishers direct to newsfeeds – no need to wait 8 whole seconds for the article to load on another website! Facebook has a robot service for it!

Hotels 60

Hotels Facebook Web Journalism 60

Waxing UnLyrical

MARCH 16, 2015

.” Talk about a religious celebration that’s gone mainstream… and one that engenders a feeling of community among those who celebrate the day. How to Build Creativity and Self-Expression with Your Community. Why: “Attention is an opportunity to give value and meet commitments to customers and community alike.

Community 40

Community Nonprofit Web Local 40

Reputation Us

AUGUST 25, 2022

Web3 will combine the open infrastructure of Web1 (static websites of 1998-2005) with the public participation of Web2 (interactive, social web with user-generated content). It is described as the “new web,” characterized by decentralization and blockchain technology. Maintaining Good Reputation Hygiene .

Reputation 78

Reputation Web System Data 78

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

The Proactive Report

JUNE 18, 2021

You can create your own groups on social media and build a community of engaged followers. Or you could leverage other people’s groups on LinkedIn and Facebook. Read this article about leveraging Facebook Groups. For example, create a group on LinkedIn or Facebook and take an active part. Education on a topic.

Small Business 213

Small Business Fashion Groups Local 213

The Proactive Report

FEBRUARY 24, 2017

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. Unfortunately, much of the doom and gloom you see in media coverage is due to people comparing it unfavorably to Facebook. But here’s the thing: There’s only one Facebook. Chris Abraham Gerris.

Twitter 235

Twitter Customer Service Web Facebook 235

Flack's Revenge

JANUARY 10, 2019

I am not actively pushing Facebook targeting campaigns right now (most of our clients are in the B2B tech space, so Facebook is less important anyway). You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. Is Facebook still a good place to invest in social media marketing?

How To 159

How To Facebook Social Media Advertising 159

Stephen Waddington

MAY 20, 2019

In 2010 Antony Mayfield wrote a book called Me and My Web Shadow: How to Manage Your Reputation Online. My blog and participation in social media communities help attract talent and work. Marcel Klebba and I created Comms School to help students get to grips with their web shadow or digital footprint. I hope you can join us.

Web 68

Web Energy Reputation Community 68

Communications Conversations

DECEMBER 1, 2014

presenting to a small group on Facebook advertising. As I prepped for this presentation, I was refreshing myself with a few clients I’ve worked with in the last 2-3 years, and the Facebook ad campaigns associated with those clients. But then, Facebook started changing the rules. Last week I was in lovely New Ulm, Minn.,

Facebook 140

Facebook Advertising Advertising Web 140

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. It’s interesting to me that the PR software community has put so much effort into natural language processing (NLP, which is a precursor to generative AI ) to evaluate sentiment – and yet it’s dead last on this list of metrics.

Report 105

Report Publicity Marketing Pitching 105

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Follow Cruiseable on Facebook and Twitter.

Community 40

Community Travel Pinterest Mobile 40

Stephen Waddington

MAY 4, 2019

Facebook is building a private version of the internet. Facebook’s big play at its F8 developer conference this year was privacy. The warning signs are clear for Facebook. The past two years have seen huge growth in private messaging using platforms such as Facebook Messenger, Instagram Messenger and WhatsApp.

Privacy 72

Privacy Web Facebook Film 72

Stephen Waddington

JULY 10, 2018

A 25 year old standard for distributing web content offers an alternative to algorithm driven newsfeeds. But it’s the past rather than the future of the web and that’s not necessarily a good thing. RSS is a throwback to the advent of the web. But the RSS standard is alive and well for hard core web users. format=rss.

Web 68

Web Google Mobile Print 68

Communications Conversations

OCTOBER 12, 2021

And one trend I continue to see in many of those audits is brands attempting to drive organic traffic to their web sites or blogs from social media. In some cases, it works–specifically with Facebook and LinkedIn. 2 – Shift your focus from driving traffic to community building. How am I arriving at that conclusion?

Social Media 87

Social Media LinkedIn Media Analytics 87

Stephen Waddington

MARCH 19, 2019

We kicked off by reviewing some of the blogs posted by members of the Comms School community. Almost 500 people have signed up to the Facebook community. You can either use a third party platform such as Facebook, LinkedIn or Medium; or you can build your own platform. We covered domain names, themes, web pages and blogs.

Blogging 84

Blogging How To LinkedIn Writing 84

NewsWhip

OCTOBER 24, 2023

In the past we’ve looked specifically at earned media coverage, but we thought to ourselves hey, since we have data on Facebook, Instagram, X, Reddit, and others just sitting there in the dashboard we’ve already created for this, we may as well put it to good use, right?

Reddit 78

Reddit Brand Branding Film 78

Melissa Agnes

SEPTEMBER 7, 2014

How they’re focusing on humanizing their police officers in order to build community trust. The Toronto Police Service has taken a strategic and unique approach to utilizing social media for communications, both everyday communications and crisis communication and emergency management. Fan them on Facebook.

Customer Service 227

Customer Service Crisis Crisis Communications Internal 227

Stephen Waddington

MAY 19, 2020

PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Media: owned, big social and influencers The organisations that have invested in their own media have been able to use it throughout the crisis to communicate with staff and stakeholders. This is a big lesson for the future.

Crisis 151

Crisis Government Energy Community 151

Business Wire

JUNE 28, 2017

Tech innovation goes so fast that Facebook Live and Google News Lab have dedicated training centers for journalists, bloggers, and influencers. 2/ Forget the text only release – A NYT report says that 800 words articles don’t do great on the web. Choose the community you want to reach and craft messages adapted to its members.

Mobile 152

Mobile SEO Web Training 152

Stephen Waddington

JULY 22, 2018

It circulated via Facebook and on WhatsApp before breaking on Twitter. Newsrooms track trending topics on social networks nationally and in communities such as business and politics as a way of spotting breaking stories. But fact and fiction spread at equal speed on the web. Image via Unsplash by Luchenko Yana.

Ethics 67

Ethics Trends Web Twitter 67

Stephen Waddington

JUNE 13, 2019

Facebook and Google account for almost 60% of the online advertising market. Facebook, fake news and BBC under pressure Good news is hard to find. It followed a Department for Digital, Culture, Media and Sport (DCMS) Select Committee report published in February that called out Facebook for failing to tackle fake news.

Print 115

Print Media Newspapers Local 115

NewsWhip

JANUARY 9, 2020

Top publisher on Facebook . As shown in the graph there, CNN had an unrivaled year for much of 2019, consistently topping our publisher rankings for the majority of the year, and garnering as many as 16 million engagements per week to its web content. . LADbible – Top publisher on Facebook. Best Newcomer .

Reddit 88

Reddit Facebook Viral Data 88

NewsWhip

MARCH 4, 2022

As part of that, we spotlight a specific topic that is gaining media and public interest across the web and discuss its impact. Even with the heavy interest from publishers, the most engaged piece of content overall was an Instagram post from one of the largest social sports communities, 433. Here’s today’s , as an example.

Instagram 78

Instagram Banking Sports Government 78

Communications Conversations

DECEMBER 7, 2021

If your team was stretched in 2021, was it worth it to post 30 times a month on Facebook? How much traffic are you driving from social to your web site? 3: Get a handle on your existing social communities. Review social demographic info on your existing communities. Facebook, in particular, gives you a bunch of data here.

Social Media 104

Social Media Media LinkedIn Facebook 104

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. Many PR tech vendors do no t offer web-based demos in preference to a sales demo.

Media Relations 147

Media Relations Media Print Software 147

Stephen Waddington

APRIL 18, 2020

Jack Munroe, food writer, journalist and activist is helping her community cook its way through lockdown. High profile influencers inevitably attract attention but there’s lots of good work on Instagram and Tik Tok where influencers are helping their communities with learning, mental health and wellbeing. Please come and join us.

Media 83

Media Crisis YouTube Television 83

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. It was no official confirmation, but the impact of the update was felt across the SEO community.

Google 259

Google Digital PR Mobile SEO 259

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. I appreciate your comments by email, Facebook and Twitter.

Government 103

Government Education Print Ethics 103

Cision

JUNE 1, 2017

Social media marketing ad conversions, using data from Facebook, Twitter, and LInkedIn, and Google AdWords. How much Web traffic comes from a story about your organization? Is it so good they can’t help but share it with their communities? For each of the four media types, there are different metrics to track. Paid Media.

Measurement 200

Measurement Analytics Google Data 200