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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

Purpose and values-based communications will become an essential part of the marketing toolbox. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. But in 2022, employee engagement will be the new recruitment.

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How To Grow Your Facebook Community

Waxing UnLyrical

This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. One that could have a vibrant Facebook community, if they could just get to that point. But their Facebook Page has just 23 fans so far. Three of those are my two Facebook accounts, and the third is that of my partner.

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Web3: Time To Practice Smart “Reputation Hygiene”

Reputation Us

Web3 will combine the open infrastructure of Web1 (static websites of 1998-2005) with the public participation of Web2 (interactive, social web with user-generated content). It is described as the “new web,” characterized by decentralization and blockchain technology. Maintaining Good Reputation Hygiene .

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The Future of Twitter

The Proactive Report

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. Unfortunately, much of the doom and gloom you see in media coverage is due to people comparing it unfavorably to Facebook. But here’s the thing: There’s only one Facebook. Chris Abraham Gerris.

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7 creative ways to promote your company’s corporate volunteer efforts

Communications Conversations

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Driving traffic to the web site. Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Good story. Great, model employee. All good things. More volunteers?

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How to Social in 2019: Experts Share their Views

Flack's Revenge

I am not actively pushing Facebook targeting campaigns right now (most of our clients are in the B2B tech space, so Facebook is less important anyway). You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. Is Facebook still a good place to invest in social media marketing?

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Monday Roundup: Celebrating Your Community

Waxing UnLyrical

.” Talk about a religious celebration that’s gone mainstream… and one that engenders a feeling of community among those who celebrate the day. How to Build Creativity and Self-Expression with Your Community. Why: “Attention is an opportunity to give value and meet commitments to customers and community alike.