Stephen Waddington

JUNE 9, 2017

A poll of my network for a recent speaking opportunity exposes some interesting attitudes to the public relations profession. The session explored how public relations is changing. Ahead of the event I polled my network to explore the attitude of practitioners to the different challenges that the public relations profession is facing.

Publicity 111

Publicity Survey Measurement Community 111

Stephen Waddington

DECEMBER 17, 2020

A personal commitment as CIPR Past President in 2015 has led to the publication of the fifth edition of Exploring Public Relations and Management Communication. There’s a series of perennial issues in public relations. But public relations is seemingly the profession that never learns.

Case Study 201

Case Study Conference Exercises Print 201

PRSay

AUGUST 6, 2021

For more articles on health & wellness, please read this month’s edition of Strategies & Tactics , PRSA’s award-winning publication. Make time to exercise. Your chosen form of exercise should be one you enjoy and find relaxing. Running is my release. Schedule it if need be. Get plenty of sleep.

Exercises 176

Exercises Energy Groups Consumer 176

5W PR

MARCH 29, 2023

Marketing Strategies for Wellness Brands Wellness industry businesses should advocate positive lifestyle choices and foster community around their offerings. This could be blog articles, social media posts or videos that provide useful info on topics such as nutrition, exercise and mental health.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

Wadds Inc.

JANUARY 18, 2023

The public relations industry has an uneasy relationship with the Edelman Trust Barometer. The public relations industry has an uneasy relationship with the Edelman Trust Barometer, launched in 2000. There is no bigger platform to elevate public relations in management and yet this attracts criticism on multiple fronts.

Ethics 98

Ethics Exercises Leadership Travel 98

PRSay

NOVEMBER 27, 2023

I’m not one to offer any engagement back and forth, unless I see some sort of potential risk to a community or to [people’s] lives. You should do trainings, mock [crisis situations] and exercises. John Elsasser is PRSA’s publications director and editor-in-chief of its award-winning publication, Strategies & Tactics.

Crisis Communications 122

Crisis Communications Crisis Communications Crisis Management 122

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. schools of public health.

Publicity 157

Publicity Social Media Report Fashion 157

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. The benefit is a direct and sustained relationship with publics.

Publicity 79

Publicity Community Pinterest Reputation 79

Stephen Waddington

APRIL 23, 2020

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. Scenario planning The strategic of role of public relations is to consider interdependent relationships, explore different scenarios and map possible outcomes.

Government 132

Government Crisis Exercises Retail 132

PRSay

OCTOBER 25, 2021

This reinforces the need for better representation in faculty, but also public relations practitioners who often serve as adjunct faculty at colleges across the country. At Temple, not only are DE&I in PR writing, news writing, and diversity and public relations classes required, they are also generating buzz. Sheena McFarland.

Exercises 170

Exercises Education Case Study Nonprofit 170

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

Public faith in many institutions – organized religion, Congress, and the news media — has eroded over four decades. military has enjoyed a fairly consistent upswing in public confidence since the 1970s. Yet the need here is not mere public relations messaging, but leadership and action.

Leadership 156

Leadership Corporate Energy Government 156

PR for Anyone

APRIL 9, 2020

That being said, many lifestyle magazines and print publications will not be covering this topic from cover to cover. Additionally, these publications are planned four months in advance. Right now what is relevant is COVID-19. The majority of mainstream news stories are related to that right now.

Media 130

Media Television Exercises Newspapers 130

Reputation Us

JULY 18, 2023

what others say about your company), it’s a valuable and telling exercise to look at your brand through the mirror of your reputation. .” When it comes to your company’s brand (i.e., what you say about your company) and reputation (i.e., Is your brand beautifully aligned with your reputation?

Reputation 78

Reputation Exercises Groups Leadership 78

Reputation Us

JUNE 1, 2023

Therefore, reputation management is an exercise in listening and being vigilant about factors that may directly impact your company’s reputation. Rather, this management position is a hybrid, involving HR, operations, technology, finance, customer service, community affairs, and marketing. Brand is what you say about your company.

Technology 78

Technology Interviews Reputation Crisis 78

Deirdre Breakenridge

SEPTEMBER 6, 2016

I remember thinking how wonderful it would be if there was a book that provided not only additional resources on how we can create assignments, exercises, or exercises, but really showed you what you need to know to teach social media. This class is unlike others in PR, Marketing, and even Advertising classes.

Social Media 150

Social Media Exercises Media Resources 150

PR Conversations

OCTOBER 27, 2023

15 years have passed and while some aspects remain surprisingly at the forefront of our conversations of today, others seem to have vaped into the background and therefore taking a second to reflect on them is a valuable exercise. I believe we have to identify publics from their own perspectives.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Reputation Us

FEBRUARY 9, 2021

Is communication (or lack thereof) one of your company’s biggest issues? Is there inconsistency on what’s being said to staff, customers and the public? staff, customers, business community, media, public influencers).

Training 78

Training Exercises Customer Service Interviews 78

Deirdre Breakenridge

SEPTEMBER 9, 2019

“The global business community is being challenged by Millennials who want to change the world — and the results are going to be incredible.” Use Ethics and your good judgment by exercising your values and beliefs with every interaction and being true to yourself through your communication.

Ethics 218

Ethics Exercises Energy Corporate 218

Deirdre Breakenridge

APRIL 29, 2019

For many, media relations is just an exercise in exporting a spreadsheet of contacts and hitting the send button. It gained traction to the extent it wound up capturing the attention of very publication that had ignored my pitch in the first place…and earned coverage anyway. This is PR at its finest – relations with a public community.

Survey 377

Survey Media Relations Media Ethics 377

PR for Anyone

NOVEMBER 8, 2023

Capturing a Huge Marketing Demographic Maria’s initial breakthrough into this space came with the publication of her first book, which established her as an expert in marketing to moms. Fit, Healthy, and Free Maria shares her work with Active and Fit Direct, an exercise program targeting women over 50.

Marketing 130

Marketing Consumer Advertising Advertising 130

PRSay

JUNE 28, 2022

A press conference can be a risky way to convey information to the media and the public, particularly during a crisis. In the immediate aftermath of an accident or tragedy, communicators might be tempted to immediately provide an accounting or explanation of what has happened. But as experience shows, initial reports are often wrong.

Conference 180

Conference Crisis Training Public Affairs 180

NewsWhip

MAY 8, 2020

This mental health crisis was approached in different ways, from the government, to brands and celebrities offering support, to publishers promoting exercise and tying physical health to mental health. Other articles examine the benefits of exercise when it comes to mental health, with examples from many big publishers. .

Brand 142

Brand Branding Exercises Healthcare 142

Stephen Waddington

MAY 2, 2020

Pleasure in simple things and new routines A lockdown book or new language may be a tall order but there is pleasure in art, cooking, craft and community. People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. It’s a wonderful community act of craft.

Transportation 84

Transportation Government Community Facebook 84

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Invest in building communities, customer databases and influencer networks.

Crisis 151

Crisis Government Energy Community 151

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. Community: This is old ground for PR people: it’s not just your customers, but the people who influence our customers. Creating Positioning.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Burrelles Fresh Ideas

NOVEMBER 28, 2023

Mental health is especially important for those who communicate and interact with the public. Whether you work in public relations, corporate communications, marketing communications, social media, or community relations, you communicate and make better decisions when you’re mentally and emotionally aware.

Financial 95

Financial Social Media Exercises Communications 95

PRSay

OCTOBER 16, 2020

Expanding the right to vote to include more citizens has been an ongoing exercise since the Constitution came into force 231 years ago. Each stage of this expansion has involved PR campaigns to sway public opinion.

Communications 201

Communications Nonprofit Employee Local 201

PRSay

SEPTEMBER 10, 2020

But public relations doesn’t have such a provision, which means that practitioners much decide whether or not to help a particular organization build, grow and protect its reputation. Conduct a thorough “what if” exercise for controversies and determine how you’ll mitigate them. Update your conflict policy.

Ethics 133

Ethics Policies Guidelines Employee 133

Sword and the Script

AUGUST 8, 2023

Here are some of the benchmarks: SaaS companies have an average of 38 active case studies in use; Most case studies are between 500-1,000 words in length; Case studies take an average of 12 hours each to produce; One in ten (10%) case studies are not approved by the customer for publication. Case studies make for excellent blog posts too.

Case Study 122

Case Study Study Company B2B 122

5W PR

AUGUST 28, 2020

Since media coverage isn’t a one-and-done exercise, several strategies go into achieving the right coverage and using the coverage in effective relationship building and sales marketing. That way, brands can maximize the reach of their shared content while establishing a highly engaging community. Know the Target Audience.

Media 103

Media Exercises Study Social Media 103

PRSay

AUGUST 8, 2022

In its “ CEO Leadership Redefined ” surveys, FTI found significant generational differences in whether people expect business leaders to take public stances on controversial social and political issues. The question now is, Do you need to have an exercise where you’re identifying risk as it relates to some of these social or policy issues?

Employee 172

Employee Survey Policies Leadership 172

Action PR

MARCH 26, 2020

How brands are helping the public find purpose and stress-relief with kind acts amidst the COVID-19 crisis. Amidst all the devastating news, light comes in the form of kindness from individuals, communities and brands. In fact, this is the main contributor to good heart health outside of exercise. delivers to local communities.

Exercises 52

Exercises Training Local Crisis 52

Prohibition

FEBRUARY 1, 2024

AI is changing the way in which we understand social media trends, for example: Revealing Hidden Gems: AI excels at uncovering hidden gems on social media platforms by analysing niche communities, identifying relevant, rising influencers all before they reach the mainstream media.

Social Media 62

Social Media Trends Media Guidelines 62

5W PR

AUGUST 16, 2021

Having entertaining content is the cornerstone of making those audiences keep coming back for more, which will eventually help companies build a loyal community of customers and followers. The post Influencer Marketing in the Gaming Industry appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Trust and Relationships.

Industry 78

Industry Marketing YouTube Exercises 78

Stephen Waddington

MAY 9, 2020

Here the role for marketing and public relations is to share the experience of lockdown, plan for once lockdown eases and support customers and staff. Education providers have gone online, wholesalers are selling direct to the public, and manufacturers have retooled production to make safety equipment.

Brand 157

Brand Branding Travel Crisis 157

Bianchi Biz Blog

MAY 22, 2023

I reported on NASA and crime, local government, League City, the bedroom community close to Mission Control/Johnson Space Center. Before I went to journalism school, I worked in public relations and political consulting. Going to concerts and exercising when I can. I’ve been a reporter off and on for about 14 years.

Automotive 75

Automotive Meeting Report Real Estate 75

Stern + Associates

APRIL 27, 2023

He examines how most companies treat purpose as a superficial public relations exercise, while only a few go deep with it. His research was sparked by a curiosity to understand how a few small and large companies can leverage purpose in fundamental ways to transform themselves and drive performance.

Company 103

Company Employee Case Study Strategy 103