Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Planning and measurement If you work in media relations, COVID-19 could be an extinction event.

Crisis 151

Crisis Government Energy Community 151

Waxing UnLyrical

MARCH 21, 2012

speaking to the PRSA chapter on measurement. And I realized that while I speak and teach often on practical measurement for public relations, I haven’t really written about it here at WUL all that much. get caught up in shiny new measurement tools. Smart PR Measurement in the Digital Age.

Measurement 90

Measurement Google Analytics Nonprofit 90

Solo PR Pro

MAY 11, 2021

There’s a whole community of like minded people you can lean on. 5 solo PR pros advise on crisis communications. These days with social media, reporters and/or the general public can make the situation worse and last longer than needed if you’re caught lying. A measured, thoughtful, reassuring voice is priceless.

Crisis 115

Crisis Crisis Communications Exercises Communications 115

Stephen Waddington

JUNE 9, 2020

Recovering from a broken hip he had previously only been able to exercise indoors. Captain Tom’s story had many of the classic elements of a great story: a plot, a hero and multiple emotional triggers with which the public could connect. It has struggled to produce, distribute, and monetise during the pandemic.

Radio 89

Radio Skype Print Local 89

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. How did you get your start in PR/Communications? Digital has transformed the way we communicate.

Reputation 177

Reputation Measurement Exercises Pitching 177

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Tourism Twitter 60

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Want to boost your public relations acumen? Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement.

Blogging 170

Blogging Writing Creativity Storytelling 170

Waxing UnLyrical

DECEMBER 28, 2019

In my last post, I talked about how, instead of setting New Year’s Resolutions, I was instead going to put Chris Brogan’s “three words” exercise into practice. It was so cool that you did the exercise too! How to get started: I wrote a post on how to get started with your measurement program quite a while back.

Exercises 62

Exercises Measurement Enterprise Technology 62

Sword and the Script

APRIL 16, 2019

The exercise of getting a release through reviews and approvals can take longer than does the process of writing one. Only three out of dozens of PR tech vendors ranked with 50% or more awareness among the public relations profession. The coverage of PR technology in most trade publications serving the PR community is quite is slim.

Survey 71

Survey Technology Corporate Financial 71

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. This 2,000-day odyssey has led to a perhaps different perspective that can help public relations professionals in the same boat I was to be a little bit happier in their lives, and ergo, a little bit better at their jobs.

Communications 104

Communications Community Measurement Study 104

Ethical Voices

MAY 8, 2023

Then we look at your impact on your communities. We’ve been helping companies measure their ethical culture since 2016. That’s a great check the box exercise. It’s been a big topic of conversation inside of our community and inside of our broader membership group, which is the Business Ethics Leadership Alliance.

Ethics 70

Ethics Training Financial Survey 70

Waxing UnLyrical

JUNE 13, 2016

So what better way to kick the week off than to feature some of the world-class speakers and their thoughts on integrated communications, which is the theme of this year’s Summit? PR Measurement and Evaluation – an interview with Richard Bagnall. Why: “Our mission is to educate about measurement best practice.

Education 40

Education Measurement Government Interviews 40

Karen Freberg

SEPTEMBER 27, 2018

In fact, he is featured in my new SAGE book under measurement! Dennis went through and discussed each of these video concepts in their 3×3 model for the students, and how they could translate this into their public profile pages. This was such a great exercise for the students to see the power of personal branding and networking!

Education 74

Education Video Social Media Facebook 74

Sword and the Script

DECEMBER 20, 2016

Predictions are a license for liberty in mental exercise. Our world, the world of communications, is no longer defined by what is and is not PR, but rather how the professional can master the skills required across owned, earned, paid and shared media, in order to influence and frame market conversations. 1) Predictions for PR in 2017.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Ethical Voices

MAY 6, 2023

Then we look at your impact on your communities. We’ve been helping companies measure their ethical culture since 2016. That’s a great check the box exercise. It’s been a big topic of conversation inside of our community and inside of our broader membership group, which is the Business Ethics Leadership Alliance.

Ethics 52

Ethics Training Financial Survey 52

Waxing UnLyrical

JANUARY 22, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali A Three Week Check-In January 22nd, 2011 Tweet One of the things I wanted to do more of this year was to pay more attention to wellness. Sign out Leave your comment here. These fine folk did: Jan.

Exercises 40

Exercises Tourism Measurement Blogging 40

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? I went through the exercise, since I was curious, not just about how the campaign site would work, but about what I would find. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Brand 98

Brand Branding Policies System 98

Burrelles Fresh Ideas

JUNE 20, 2023

Food and beverage brands can leverage both strategies to amplify their public relations and marketing efforts and effectively engage with their target audience. While influencer marketing provides access to influential voices and targeted audiences, user-generated content adds an element of authenticity and trustworthiness.

Brand 40

Brand Branding Local Instagram 40

Karen Freberg

AUGUST 15, 2017

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. Some of the exercises I wrote about for Hootsuite can also be applied and adapted today with some of the changes we have seen with some of the platforms.

Social Media 69

Social Media Media Resources Education 69

Waxing UnLyrical

DECEMBER 14, 2016

Now consider this exercise in the real-time social media scenario. The key is measurement. One of the biggest selling points of digital/social marketing is that it can be measured. Outcomes as we discussed, are clearly measurable. Why is it even more effective than traditional routes? First, carefully plan your content.

Employee 40

Employee Measurement Social Media Product Launch 40

Sword and the Script

NOVEMBER 1, 2016

While it’s not the first time I’ve been named to a list , given the effort, equity, and sheer mental exercise I’ve poured into marketing, PR and social media every day, it’s nice to be recognized. Arguably, public relations professionals have been doing influencer marketing work long before the internet.

Marketing 60

Marketing Study Survey Content Marketing 60

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. We were in this publication and we had an executive showcased.” . And that’s like sort of a good clarifying exercise to start.

Media 202

Media Storytelling Technology Data 202

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. schools of public health.

Publicity 158

Publicity Social Media Report Fashion 158

Prohibition

DECEMBER 13, 2021

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. A crisis is also any unplanned event that involves a problem, harmful effect or threat to people (or property or related companies) and/or the public interest.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Waxing UnLyrical

NOVEMBER 17, 2010

As you continue to hone your craft (as I try to do), here are some of the exercises I put my writing (and those of my guest bloggers) through on a daily basis, to see if it looks as attractively as it (I think) reads. In the digital world, that’s judging content by its ability to intrigue you in a split-second. These fine folk did: Jan.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

AUGUST 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: A Chuckle Or Seven August 22nd, 2010 Tweet My friend Jill Foster posted this great tweet the other day. I thought it was a great goal. These fine folk did: Jan.

Twitter 68

Twitter Facebook Measurement Blogging 68

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

Tools 100

Tools Google Twitter Facebook 100

Beyond PR

SEPTEMBER 14, 2016

However, I will attempt to provide a few topic areas that might be of particular interest to the Hispanic community – without being derivative — to help those of you who are just starting to target a more multicultural audience. Let’s face it, 57 million people account for $1.3 spending power, according to Nielsen – not a small number.

Healthcare 40

Healthcare Insurance Insurance Pharmaceuticals 40

Waxing UnLyrical

FEBRUARY 17, 2016

This is the ongoing battle cry of all business communities. A real strategist is worth the time they spend thinking about building a business because they can demonstrate measurable results of provable worth. Here’s what I want to unpack: 1. We need to collaborate. Unite or die.”

Industry 0

Industry Creativity System Training 0

Waxing UnLyrical

JANUARY 1, 2011

In 2011, I would like to see WUL really take flight; not just from a content point of view, but continue to expand and become a landing pad for global voices of public relations and social media. Pay more attention to wellness. This was stupid of me. In 2011, I will try to make wellness a part of my everyday life. These fine folk did: Jan.

Measurement 42

Measurement Blogging Tourism Twitter 42

Prohibition

JANUARY 7, 2022

Environmental issue: If you have experienced an environmental issue that has caused negative publicity for your business, this would be considered a crisis as it will affect not just your everyday operations, but also the reputation of your business. How will I communicate the facts to the public? Plan the response.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Waxing UnLyrical

JANUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali And So I Dance Again January 8th, 2011 Tweet Yesterday, I pulled out my dancing shoes (jazz) and went off for a Broadway jazz class… after decades. “What? I doubt that I am as brave as you.

Facebook 79

Facebook Twitter Writing Measurement 79

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

DECEMBER 4, 2010

Which brings me back to what this is all about, and what public relations, in its truest sense, tries to do: influence. The biggest PR lesson here – because what is this campaign, if not an exercise in trying to raise awareness? Instead, Ill find a nonprofit and community I respect and trust. Jen points out [.]

Facebook 93

Facebook Twitter Nonprofit Social Media 93

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. Read more: The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter. Similar Web); 50% said the number of placements/mentions; 41% said email open rates; 36% said clicks / CTRs; Read more: PR measurement.

B2B 116

B2B Marketing Survey Software 116

Prohibition

DECEMBER 17, 2021

What is crisis communication? Crisis communication refers to the fast-paced process of using the right channels, the right words, and the right timing to handle a crisis, especially when there is a public relations, or a marketing issue. There are different ways in which crisis communication can be performed.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

ZudePR

JUNE 6, 2016

Daily intensive exercise. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. Speaker, trainer conference facilitator, and public sector comms expert.​. Except for when I exercise, I stopped watching TV. I measure my productivity and outputs in many different ways.

Writing 114

Writing Social Media SEO Blogging 114