Sword and the Script

AUGUST 8, 2023

Here are some of the benchmarks: SaaS companies have an average of 38 active case studies in use; Most case studies are between 500-1,000 words in length; Case studies take an average of 12 hours each to produce; One in ten (10%) case studies are not approved by the customer for publication. Case studies make for excellent blog posts too.

Case Study 123

Case Study Study Company B2B 123

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

Stern + Associates

APRIL 27, 2023

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational.

Company 103

Company Employee Case Study Strategy 103

Deirdre Breakenridge

SEPTEMBER 9, 2019

“The global business community is being challenged by Millennials who want to change the world — and the results are going to be incredible.” Use Ethics and your good judgment by exercising your values and beliefs with every interaction and being true to yourself through your communication.

Ethics 218

Ethics Exercises Energy Corporate 218

PRSay

OCTOBER 16, 2020

Expanding the right to vote to include more citizens has been an ongoing exercise since the Constitution came into force 231 years ago. Each stage of this expansion has involved PR campaigns to sway public opinion.

Communications 201

Communications Nonprofit Employee Local 201

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Want to boost your public relations acumen? Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

JULY 2, 2018

In March, I was selected to participate in this year’s Joint Civilian Orientation Conference (JCOC) , the oldest and most prestigious public-liaison program in the U.S. The program is staffed and supported by a team of top-notch public affairs professionals who plan and execute this multi-pronged, multi-day effort. service members.

Communications 113

Communications Public Affairs Conference Exercises 113

Ethical Voices

MAY 8, 2023

Then we look at your impact on your communities. And we look at your leadership and reputation. That’s a great check the box exercise. It’s been a big topic of conversation inside of our community and inside of our broader membership group, which is the Business Ethics Leadership Alliance.

Ethics 70

Ethics Training Financial Survey 70

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. Think about it for a moment: it’s really hard to create a publication around a product because you run out of interesting things to say very quickly. Content marketing in B2B isn’t a benevolent exercise in goodwill. They wanted the white paper.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Karen Freberg

NOVEMBER 1, 2017

Second, what would be some of the exercises, topics, and even resources I would need to have here in order to provide an advanced class? Implementing more real world consulting and thought leadership practice s [SUPER excited about this assignment for the students!]; But, this advanced class is going to be pretty awesome.

Social Media 40

Social Media Media Exercises Education 40

Ethical Voices

MAY 6, 2023

Then we look at your impact on your communities. And we look at your leadership and reputation. That’s a great check the box exercise. It’s been a big topic of conversation inside of our community and inside of our broader membership group, which is the Business Ethics Leadership Alliance.

Ethics 52

Ethics Training Financial Survey 52

Waxing UnLyrical

JANUARY 29, 2014

If there’s one principle that unites the PR and marketing community, it’s the age-old wisdom that “93 percent of all communication is nonverbal.” Unfortunately the field of self-styled ‘corporate image consultants’ or ‘leadership consultants’ has numerous practitioners with very little psychological expertise.”

Exercises 83

Exercises Interviews Energy Communications 83

Scott Public Relations

JUNE 26, 2020

It’s an exercise in futility. Twitter is beginning to exercise these responsibilities. It is not hard – and should be required – for public officials and those with huge followings to verify the truth of what they post. If a public figure wants to make a claim, he or she is responsible for providing facts to back it up.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

PR Conversations

MAY 1, 2017

The following is the result of our subsequent shared musings concerning the impact of crisis situations on the health and well-being of public relations practitioners. It may be that practitioners highlight the issue during planning discussions, engage with HR or their leadership team.

Crisis 63

Crisis Crisis Management Leadership Training 63

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. schools of public health.

Publicity 158

Publicity Social Media Report Fashion 158

Prohibition

DECEMBER 13, 2021

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. A crisis is also any unplanned event that involves a problem, harmful effect or threat to people (or property or related companies) and/or the public interest.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Waxing UnLyrical

FEBRUARY 17, 2016

This is the ongoing battle cry of all business communities. Over time, a writer will develop verbal market positioning methods, public relations value, social media expertise and other peripheral skill sets to supplement what they do. Here’s what I want to unpack: 1. We need to collaborate. Unite or die.”

Industry 0

Industry Creativity System Training 0

ZudePR

MARCH 22, 2018

This too is well worth a read (mine’s not an industry how-to book but the principles hold): The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book. #3 There were points when I thought the whole endeavour was just a huge exercise in procrastination. As this article went to press a new post popped into my inbox.

Writing 83

Writing Google Blogging Exercises 83

Cision

JUNE 1, 2017

Across the board, public relations is a field dominated by women and they’re found at every level in the office — but the numbers dwindle as soon as you hit the top. Together we can recognize and celebrate some of the wonderful and successful women in public relations. PR is not a 9 to 5 job.

Sports 245

Sports Agency Industry Creativity 245

PRSay

JUNE 28, 2022

A press conference can be a risky way to convey information to the media and the public, particularly during a crisis. In the immediate aftermath of an accident or tragedy, communicators might be tempted to immediately provide an accounting or explanation of what has happened. But as experience shows, initial reports are often wrong.

Conference 182

Conference Crisis Training Public Affairs 182

Ethical Voices

JUNE 27, 2023

Communicators have a responsibility for being the conscience of an organization, and I truly believe that. I don’t know if you’re familiar with The 19 th * News organization , but it is a powerful publication that sits at the intersection of politics, power structures, and the economy. We have to be prepared for that role.

Ethics 78

Ethics Corporate Leadership Groups 78

Karen Freberg

OCTOBER 20, 2017

I was very, very impressed with the community and acknowledgements that were made for educators during both events. This meant a lot to me because it shows the community, culture, and commitment Adobe is showing for education. You got to have passion for what you are focusing on and what you feel you can contribute to the community.

Creativity 40

Creativity Social Media Education Conference 40

Beyond PR

JUNE 1, 2017

Across the board, public relations is a field dominated by women and they’re found at every level in the office — but the numbers dwindle as soon as you hit the top. Together we can recognize and celebrate some of the wonderful and successful women in public relations. PR is not a 9 to 5 job.

Sports 81

Sports Agency Industry Creativity 81

Landis PR

JANUARY 3, 2022

Needless to say, all of them used some form of communications effort. 2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. The role of public relations in this new world must also adjust. PR isn’t just PR anymore.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. Repurpose – add value and polish – to it and then run it as a native advisement through an industry trade publication. Use this sparingly.

B2B 60

B2B Infographics Interviews eBook 60

ZudePR

JUNE 6, 2016

Daily intensive exercise. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. Speaker, trainer conference facilitator, and public sector comms expert.​. Except for when I exercise, I stopped watching TV. Plus built-in exercise. So focusing on externals (e.g.,

Writing 114

Writing Social Media SEO Blogging 114

PRSay

AUGUST 8, 2022

As boundaries blur between political, social and business arenas, more Americans are turning to the private sector for leadership, says a new report from FTI Consulting , one of the largest business advisory firms in the world. Communication connects all of those things. Lots of clients do crisis-preparedness planning.

Employee 177

Employee Survey Policies Leadership 177

PRSay

SEPTEMBER 7, 2023

With a distinguished decade-long tenure as the host of National Public Radio’s “All Things Considered” and a thought-provoking role as a Washington Post Opinions columnist, Norris helps unravel entrenched beliefs on race, diversity, and bias while empowering her audiences to engage in difficult conversations within their communities.

Community 171

Community Exercises Print Writing 171

Stephen Waddington

MAY 9, 2020

Here the role for marketing and public relations is to share the experience of lockdown, plan for once lockdown eases and support customers and staff. Adapting to new markets This is an interesting area in which some organisations have shown strong leadership. LNER operates the East Coast mainline from London to Scotland.

Brand 157

Brand Branding Travel Crisis 157

Frederik Vincx

DECEMBER 11, 2015

Stephen Waddington, Ketchum – Public relations isn’t modernising quickly enough. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team. Scott Guthrie, Sabguthrie , A communicator’s guide to successful change management. Why you need to improve your workflow.

How To 60

How To Software System Employee 60

Deirdre Breakenridge

JANUARY 3, 2018

I want to thank Corina Manea , founder of NutsPR and Chief Community Officer at Spin Sucks, for recommending The Miracle Morning and the Power of Habit. E = Exercise. Every morning (no matter how busy the day ahead), I’m finding time for reading, meditating, stretching, journaling, etc. which is extremely liberating. A = Affirmations.

Crisis 0

Crisis Journalism Hotels Case Study 0

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs.

Ethics 78

Ethics Employee Communications System 78

Communications Conversations

MAY 13, 2015

She is editor-in-chief of The Winonan , WSU’s campus newspaper; she is president of the WSU Public Relations Student Society of America chapter; and she is executive director of the WSU St. She combines her Public Relations major and Psychology major well, working campus jobs that tap into both areas of expertise. Pete/Clearwater.

Groups 60

Groups Internal International Conference 60

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164