Deirdre Breakenridge

SEPTEMBER 9, 2019

“The global business community is being challenged by Millennials who want to change the world — and the results are going to be incredible.” Use Ethics and your good judgment by exercising your values and beliefs with every interaction and being true to yourself through your communication.

Ethics 218

Ethics Exercises Energy Corporate 218

Stephen Waddington

APRIL 23, 2020

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. Scenario planning The strategic of role of public relations is to consider interdependent relationships, explore different scenarios and map possible outcomes.

Government 132

Government Crisis Exercises Retail 132

Cision

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. Sometimes news stories make the public uncomfortable. Free markets demand a free press.

Brand 253

Brand Branding Government Ethics 253

PR Conversations

OCTOBER 27, 2023

15 years have passed and while some aspects remain surprisingly at the forefront of our conversations of today, others seem to have vaped into the background and therefore taking a second to reflect on them is a valuable exercise. I believe we have to identify publics from their own perspectives.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

Karen Freberg

OCTOBER 16, 2021

I know I have a ways to go in this venture, but I think this is a good starting point as part of our community to have these discussions. Ethical and legal analysis for copyrights on digital assets. What about the ethics and legal aspects these new digital assets bring to the table? Here are some ideas: Case studies.

Case Study 85

Case Study Ethics Community Trends 85

Prohibition

FEBRUARY 1, 2024

We know it can dramatically improve processes offering an efficient way to distribute and create content, personalisation and accessibility but many concerns around authenticity and ethical considerations remain. Get in touch with us today to find out how we could support you with your Public Relations.

Social Media 62

Social Media Trends Media Guidelines 62

Polaris

NOVEMBER 17, 2014

While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. This provides opportunities for you to engage those communities and turn them into fans of your products (and hopefully brand advocates). Legacy media professionals (editors, reporters, columnists, etc.)

Media Relations 232

Media Relations Marketing Media Fashion 232

Karen Freberg

JANUARY 18, 2021

The app is growing in popularity and momentum, which is good, but it is still in its infancy and there is still a lot to discover and discuss within the community. In addition, it’s important to note there are three categories for group type: public, social (everyone you follow can join in the group), and private.

Groups 96

Groups Social Media Ethics Meeting 96

PRSay

JULY 2, 2018

In March, I was selected to participate in this year’s Joint Civilian Orientation Conference (JCOC) , the oldest and most prestigious public-liaison program in the U.S. The program is staffed and supported by a team of top-notch public affairs professionals who plan and execute this multi-pronged, multi-day effort. service members.

Communications 113

Communications Public Affairs Conference Exercises 113

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. It’s an important piece of work. AI tools in PR?

Analysis 60

Analysis Technology Tools Exercises 60

Burrelles Fresh Ideas

JUNE 20, 2023

Food and beverage brands can leverage both strategies to amplify their public relations and marketing efforts and effectively engage with their target audience. While influencer marketing provides access to influential voices and targeted audiences, user-generated content adds an element of authenticity and trustworthiness.

Brand 40

Brand Branding Local Instagram 40

Beyond PR

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. Sometimes news stories make the public uncomfortable. Free markets demand a free press.

Brand 55

Brand Branding Government Ethics 55

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. Think about it for a moment: it’s really hard to create a publication around a product because you run out of interesting things to say very quickly. Content marketing in B2B isn’t a benevolent exercise in goodwill. They wanted the white paper.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Reputation Us

JANUARY 4, 2016

Last year’s litany of patient data mega-breaches hit some of the most well-resourced and advanced healthcare entities in the country, including Anthem, Beacon Health, CareFirst, Community Health Systems, Premera and others. Strategy #2: Have a Crisis Communications Plan that Includes Social Media.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

PR in High Definition

JULY 24, 2018

However, new research from the Chartered Institute of Public Relations (CIPR) suggests robots will increasingly learn PR skills currently completed by humans. And even then, there are some skills that it simply hasn’t developed, such as ethics, communicating and accountability. Rise of the machines.

Analysis 48

Analysis Tools Data Exercises 48

Karen Freberg

AUGUST 15, 2017

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. Some of the exercises I wrote about for Hootsuite can also be applied and adapted today with some of the changes we have seen with some of the platforms.

Social Media 69

Social Media Media Resources Education 69

Masters in Communications

JANUARY 11, 2019

The First Amendment states, "Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances."

Groups 99

Groups Government Google Facebook 99

Karen Freberg

FEBRUARY 16, 2018

We wanted to something that would cover ALL aspects of writing for the “digital first” world for advertising, public relations, and strategic communications world. They have their own Marketplace where you can create your own content for class, share it with the community, and implement this into your classes.

Writing 40

Writing Exercises Resources Advertising 40

Cision

JUNE 29, 2015

Wharton professor and author of the book Give and Take: A Revolutionary Approach to Success, Adam Gase writes that there is a growing body of research demonstrating that “advice-seeking” is a very effective strategy for exercising influence, especially when we “lack authority.” Self-disclosure.

Study 120

Study Writing Facebook Groups 120

Cision

JUNE 1, 2017

Across the board, public relations is a field dominated by women and they’re found at every level in the office — but the numbers dwindle as soon as you hit the top. Together we can recognize and celebrate some of the wonderful and successful women in public relations. PR is not a 9 to 5 job.

Sports 245

Sports Agency Industry Creativity 245

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. Let me know!

Google 71

Google Infographics Pitching Resources 71

Prohibition

DECEMBER 13, 2021

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. A crisis is also any unplanned event that involves a problem, harmful effect or threat to people (or property or related companies) and/or the public interest.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Communications Conversations

MAY 13, 2015

She is editor-in-chief of The Winonan , WSU’s campus newspaper; she is president of the WSU Public Relations Student Society of America chapter; and she is executive director of the WSU St. She combines her Public Relations major and Psychology major well, working campus jobs that tap into both areas of expertise. Pete/Clearwater.

Groups 60

Groups Internal International Conference 60

PR Conversations

MAY 1, 2017

The following is the result of our subsequent shared musings concerning the impact of crisis situations on the health and well-being of public relations practitioners. However, I’d like to see this in the form of practices such as collaborative communities of practice and what Yrjö Engeström calls negotiated knotworking.

Crisis 63

Crisis Crisis Management Leadership Training 63

Beyond PR

JUNE 1, 2017

Across the board, public relations is a field dominated by women and they’re found at every level in the office — but the numbers dwindle as soon as you hit the top. Together we can recognize and celebrate some of the wonderful and successful women in public relations. PR is not a 9 to 5 job.

Sports 81

Sports Agency Industry Creativity 81