article thumbnail

10 Facts PR Influencers Know to Be True

Onclusive

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Be a part of their community.

article thumbnail

Three Barriers To Great Sales Tech PR

ImPRessions - Crenshaw Communications

There is a Search Engine Journal but no Sales Tech Journal. This is a key reason sales sees a deficit of conventional outlets, but a surge in insider media (like podcasts by sales tech companies, LinkedIn communities, etc.), produced by the sales community itself. Sales-related topics just aren’t sexy to *most* media.

B2B 156
article thumbnail

How Public Relations Can Help Build Trust In Defense Tech Brands

5W PR

These strategies will humanize their work and mission, by revealing the faces behind the work, the scientists and engineers working with the immense responsibility that their innovation wields. Defense tech storytelling But transparency alone is not enough. Defense tech storytelling But transparency alone is not enough.

article thumbnail

The Role PR Plays in Boosting Digital Visibility

5W PR

This is where public relations steps in, not as an amplifier that’s just screaming into the void, but as a skilled storyteller, carefully weaving narratives that capture hearts and minds. Instead, it involves precisely targeting specific platforms and communities where the target customers gather.

article thumbnail

Data and Storytelling: PR’s Peanut Butter and Jelly

Waxing UnLyrical

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. Don’t be afraid to let data be the peanut butter to your storytelling jelly.

article thumbnail

The Storyteller's Guide to MAICON: 7 Sessions You Can't Miss

PR 20/20

At the heart of what we do, all marketers are storytellers. They gather invaluable behavioral insights by using the data they gather from their community of users as they interact with the extensive world of Netflix content. And with so much noise in the publishing world, that job is getting harder and harder every day.

article thumbnail

Own Your Idea, Grow Your Audience with Storytelling [Case Study]

PR 20/20

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short. What’s Your Idea?