Customer Success Manager (PR Engineer)

Onclusive

We are looking for an experienced Customer Success Manager, known at Onclusive as a PR Engineer. At Onclusive, we believe that a customer success manager, or PR Engineer, means living and breathing customer data, engineering customer PR strategies, and working closely with the tech team to ensure that we are looking at every product decision through a customer-centric lens. The post Customer Success Manager (PR Engineer) appeared first on Onclusive.

6 common search engine marketing mistakes—and how to avoid them

PR Daily

Search engine marketing—or pay-per-click efforts— can help increase your organization’s website traffic, boost sales and give you powerful ROI. Avoid the frustration of a digital communications headache by avoiding these search engine marketing mistakes: 1. RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel ].

10 spellbinding examples of social media storytelling

PR Daily

RELATED: Join us for our Brand Storytelling Conference at Disneyland. ]. The mighty search engine doesn’t need much marketing at this point, but Google continues to find new ways to engage its massive (captive?) Social Media Storytelling

Reverse-engineering the Storytelling in a New York Times Feature

Ishmael's Corner

What storytelling techniques carry the narrative? Either that or Zhang Lei’s storytelling acuity scores in the Ira Glass quadrant. In breaking down the article, four storytelling techniques carry the narrative. Uncategorized PR content PR storytelling storytelling techniques

4 ways to electrify speeches through storytelling

PR Daily

The radio commentator Paul Harvey was a master storyteller. The problem is, no sooner are they out of the Midtown Tunnel than the cab gets snarled in some weird pre-dawn, fire engines-heading-to-the-airport traffic jam.

Unreal Engine 4: Rebirth (Cinematic)

Doctor Spin

This is Rebirth, a real-time cinematic produced by Sweden-based Quixel , harnessing the power of Unreal Engine and real-world scans from the Megascans Icelandic collection. In many ways, it’s mind-blowing that the unreal engine can be downloaded for free.

5 sites that will sharpen your storytelling skills

Onclusive

One of the many hats a PR Engineer wears is that of storytelling. Percolate PR public relations storytelling

Visual Storytelling, Online Radio and SEO Media Covers Storytelling

Ishmael's Corner

Visual Storytelling from VentureBeat. I’ve had a good bit of success working him into our storytelling workshops. (h/t SEO and Storytelling — a Dynamic Duo. I’m noticing that the media properties focused on the SEO community are getting that old time storytelling religion.

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Journalists Offer Tips on Interviewing, a Key to Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. The post Journalists Offer Tips on Interviewing, a Key to Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

5 tips for video storytelling after natural disasters

PR Daily

Let’s face it: Power crews and line engineers tend to be guys. Showing a photo of the three, Alvarez says, “I was so excited about this picture because we had three female engineers leading the cause for the restoration of Puerto Rico, and you really don’t see that.

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Reverse-engineering the Crisis Communications During the San Jose Flood

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Reverse-engineering the Crisis Communications During the San Jose Flood appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

The smart storytelling techniques you should try this year

PR Daily

Brand Storytelling and Content Marketing Conference at Intel : Tap into behavioral science research to understand what makes readers remember your content. Make search engine optimization a priority in your content strategy, not an afterthought.

PR Insights from Reverse Engineering a New York Times Corporate Feature

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post PR Insights from Reverse Engineering a New York Times Corporate Feature appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. A corporate feature in a mainstream publication is the PR equivalent of a home run. No question, PR is constantly swinging for the fences.

The Connection Between Anecdotes and Storytelling in Business Communications

Ishmael's Corner

I’m also convinced that it’s one of the most underutilized storytelling techniques in business communications. Journalists, the masters of industrial-grade storytelling in business, have honed the use of anecdotal content to an art form. They bring realness to the storytelling.

5 tips for video storytelling after natural disasters

PR Daily

Let’s face it: Power crews and line engineers tend to be guys. Showing a photo of the three, Alvarez says, “I was so excited about this picture because we had three female engineers leading the cause for the restoration of Puerto Rico, and you really don’t see that.

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Take heart, writers. Artificial intelligence lacks a vital storytelling component: empathy

PR Daily

Scientists, engineers and programmers are continually finding innovative uses for AI, usually deriving from a need for a specific fix, such as a way to reduce combat casualties. Storytelling is how humans relate to one another—and how a business relates to its customers.

Art and Science: The Three Pillars of Storytelling Mapped to Data

Cision

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career?

Deconstructing a Businessweek Story on a T-shirt Factory for PR Lessons

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Deconstructing a Businessweek Story on a T-shirt Factory for PR Lessons appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Talk about a mismatch in supply and demand. Thousands of companies strive for feature stories in business publications like Businessweek, Fortune and The Economist.

Do the Best Business Storytellers on the Planet Have Shoes?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Journalists, particularly journalists at business and mainstream publications, show the way when it comes to applying storytelling techniques to business communications. Reverse-engineering the content and studying the construction of the story will surface lessons that can be applied in business.more. The post Do the Best Business Storytellers on the Planet Have Shoes?

The digital storyteller to watch in 2017

The Stalwart Blog

The idea is beautiful digital advertising with an art director's eye, not an engineers. What digital storytellers do you think will crush it in 2017

The Best Storytelling Posts from the First Half of 2015 (Part II)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. 6 Reverse Engineering the Storytelling in a New York Times Feature In short, PR […]. Best-of-the-year Posts StorytellingTechniques For Effective Business Communications.

Data and Storytelling: PR’s Peanut Butter and Jelly

Waxing UnLyrical

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. Guest Post by Leta Soza.

5 websites that will sharpen your storytelling

PR Daily

One of the many hats PR engineers wear is storyteller. How do we stay up to date with the latest industry ideas on persuasive storytelling. Here are five sites that'll sharpen your storytelling: 1. CONFERENCE: Join us McDonald's headquarters to learn how to use storytelling to drive employee and customer engagement. ]. director of PR engineering & ops at.

The Reason PR Fails Often Goes Back To Before the Storytelling

Ishmael's Corner

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling.

3 business areas where you can sync up storytelling

PR Daily

Professional communicators constantly talk about storytelling. The product development team can consist of programmers, data scientists, designers and engineers. RELATED: Harness the best storytelling techniques so your communications are filled with power, passion, and pathos. ].

4 approaches to using video to liven up your storytelling

PR Daily

Science has proven that storytelling cuts through the brain’s neocortex and hits you where it counts—the limbic brain—your middle layer. Video is the storytelling king. RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel. ].

A Behind-the-curtain Look at EE Times’ Bigger Picture

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post A Behind-the-curtain Look at EE Times’ Bigger Picture appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. By Jaime Hamilton, Account Coordinator For EE Times, the days of thinking small are over.

Nick Cicero Unlocks Snapchat Storytelling Secrets and Strategies

Social PR Chat

As social media platforms tend to have peak years of growth, Snapchat is now beginning to take off in many age groups and for purposes other than just personal storytelling. Nick says that the analytics are all in the storytelling.

Never Good For Branding (or customer use) When Your Product Unpredictably Bursts into Flames

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Never Good For Branding (or customer use) When Your Product Unpredictably Bursts into Flames appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. I’ve been following the Samsung PR crisis.

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A Clinical Look at Huawei’s Reputation Management

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post A Clinical Look at Huawei’s Reputation Management appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Note: A version of this essay appeared in EE Times. Beleaguered. That’s the word that seems tethered to Huawei these days.

Content We Love: KAYAK’s Data Storytelling Hacks Summer

Beyond PR

Today’s tourists, on the other hand, can also turn to search engines and mobile devices to provide insight on the go. Where to go, how to get there and what to do are just a few things that travelers think about when planning an escape.

Translating the News Release on the Merger of Burson-Marsteller and Cohn & Wolfe

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Translating the News Release on the Merger of Burson-Marsteller and Cohn & Wolfe appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The two agencies pen literally thousands of news releases for their clients each year, many addressing M&A.

Future Proof Your Content Marketing Strategy with These 6 Tips

ReimaginePR

While content marketing often works independently of search engines and social media, that’s not to say their paths never cross. In fact, content marketing relies heavily on both search engines and social media for content promotion and exposure to new leads.

Art and Science: The Three Pillars of Storytelling Mapped to Data

Beyond PR

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career?

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Brookings, Not Using Traditional PR, Punches Back at The New York Times

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Brookings, Not Using Traditional PR, Punches Back at The New York Times appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

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PART 2: Big Data 101 for PR

Onclusive

A few weeks ago my colleague and engineering partner-in-crime, Frank Jing, knocked it out of the park with his succinct and […]. All About Tech big data big data 101 big data for PR Frank Jing PR PR education PR tips public relations Ryan Rapp storytelling technologyWe know, we know…sequels so rarely live up to the hype of originals, but I can assure you this part duex is guaranteed to deliver as much punch and pizzazz as what came before.

6 Quick Tips For PR Writers

ImPRessions - Crenshaw Communications

Storytelling is the engine of PR. A grasp of universal storytelling principles is at the core of most successful PR writing. Crenshaw Communications PR Fish Bowl public relations effective PR writing PR storytelling PR WritingIf you’re in PR , chances are, you’re a writer.

Should HR Be Telling Stories?

Ishmael's Corner

The question relates to the role of storytelling techniques in the HR function. It turns out that one can make an argument for HR more than any other function needing storytelling. Uncategorized HR storytelling persuasive communications storytelling techniques

The Essential Components of Your Video Marketing Strategy

ReimaginePR

YouTube is the second largest search engine on the Internet, second only to Google. And Google also gives search engine priority ranking to YouTube videos. Storytelling Techniques: Formatting Your Brand Video. Are you using video as a part of your marketing strategy?

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This Word Visual Serves Up Thanksgiving Humor

Ishmael's Corner

What’s key is they emphasize the words with the design element taking a subservient role in the visual storytelling. Details Fuel the Storytelling : We don’t just learn that the Dad is in love. Uncategorized PR storytelling Scott Bateman Thanksgiving humor visual storytelling