Onclusive

OCTOBER 3, 2017

Shashi Bellamkonda, CMO, Surefire Local. Companies often push uphill with their own finite resources to build brand awareness when they could be inspiring an army of community advocates, influencers, employees and customers to authentically participate in creating awareness at scale. Duncan Alney, CEO, Firebelly Marketing.

Brand 246

Brand Branding eBook Leadership 246

Ethical Voices

OCTOBER 3, 2022

I developed a local public relations strategy for these locations that we were moving into. The hallmark of that was to really get to know the communities in which our employees lived and worked. I was responsible not only for public relations but also for community relations. You can never go wrong doing that.

Ethics 80

Ethics Nonprofit Community Local 80

Cision

MARCH 29, 2016

Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry.

Local 120

Local Retail Newspapers Sports 120

PRSay

MARCH 23, 2018

When my family undertook major renovations on our house in 2014, we began by interviewing several contractors. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. Fortunately, nonprofits and religious communities helped organize relief efforts and connected volunteers with families in need.

Corporate 108

Corporate Communications Crisis Management Crisis 108

Prohibition

NOVEMBER 10, 2021

Dollar Shave Club also put a face to the brand as their CEO Michael Dubin acts throughout alongside employees, making the video as authentic as possible. Slack provides businesses with a new way to communicate through their app, which is an alternative to calls and emails. Starbucks – A Year of Good. Always – #LikeAGirl.

Video 62

Video Sports Film Employee 62

Deirdre Breakenridge

AUGUST 26, 2014

There are multinational global firms with thousands of employees and seemingly countless clients, as well as small agencies with just a handful of team members, and many sizes in between, not to mention choosing between the big city and small towns. Many local chapters have working groups for new and young professionals.

Industry 316

Industry Fashion Travel Tourism 316

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees. Proper messaging makes all the difference in spaces like this because each community and neighborhood in the United States is truly complex and requires unique communication strategies.

Agency 89

Agency Energy Crisis Management Industry 89

Bianchi Biz Blog

AUGUST 21, 2023

I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland. After a few years hiatus doing community PR, I entered technical publishing when I was out of a job for a few months.

Meeting 73

Meeting Automotive Engineering Journalism 73

Stephen Waddington

JULY 17, 2018

By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. Community champions in Asda stores around the UK submit stories via a mobile phone app. In most cases they don’t. The stories go undiscovered.

Storytelling 60

Storytelling Local Community Case Study 60

Reputation Us

JANUARY 7, 2019

Reputation Action 1: Focus on Employees … First. Reputation Action 3: Demonstrate Community Relevancy. Credit unions typically do a commendable job as stewards in their respective communities. These real numbers show true value and resonate with your staff, members, prospective members and, of course, the community you serve.

Reputation 60

Reputation Nonprofit Policies Financial 60

Communications Conversations

OCTOBER 13, 2015

Great, model employee. Instead of posting photos and stories like we see above, community relations folks should be asking themselves one simple question: What do I want from our social media activity? Employee engagement? One of my favorite local Instagram campaigns is #onlyinmn. Good story. All good things.

Corporate 60

Corporate Creativity Employee Instagram 60

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers.

Government 103

Government Education Print Ethics 103

Ethical Voices

DECEMBER 12, 2022

But some of our employees who are people of color were conserved and didn’t want to show it for it made them feel like a number. I want to show progress, but I’m going to take listen to my employees first. So, not jumping on the bandwagon, but keeping it really, really local. We’re doing okay. Well, 100%.

Ethics 74

Ethics Brand Branding Internal 74

Mindful Marketing

AUGUST 23, 2019

and Chair of the Business Roundtable said: “Major employers are investing in their workers and communities because they know it is the only way to be successful over the long term. These modernized principles reflect the business community’s unwavering commitment to continue to push for an economy that serves all Americans.”

Corporate 50

Corporate Community Nonprofit Banking 50

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. See these related interviews: PR Prepared Her for a Role as a Martech CMO; Off Script No. 31: Nicole Wojno of UserIQ.

Media Relations 69

Media Relations Media Insurance Insurance 69

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. The story generated millions of positive news impressions for the brand and this truly special employee.”. Client: Blink.

Print 60

Print Media Travel Wireless 60

Communications Conversations

MAY 3, 2017

I would say my job is roughly 60% content (strategy and execution), 25% analytics/reporting and 15% community management. Influencer marketing is another trend that’s gaining traction in medical communities. You volunteer your time with Social Media Breakfast as a community manager, and have since 2014. take action as needed.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Offer pro bono services to a non-profit organisation in your community. Host a podcast or YouTube series featuring interviews with industry experts. Partner with a local influencer to promote your business on social media. 4 Ormont Blumberg, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Landis PR

SEPTEMBER 27, 2021

I will give a shout-out to my first employee, Mary Carbonara – a modern dancer who, it turns out, has an innate knack for PR. The belief that serving our community, our clients and our staff is of the utmost importance. Our stellar team members are the reason for our success. .

Agency 105

Agency Travel SEO Nonprofit 105

Ethical Voices

OCTOBER 24, 2022

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. She has spent her career in PR agencies with a penchant for crisis communications. Should I push my client for them to be interviewed? So, who’s going to interview them?

Ethics 51

Ethics Interviews Advertising Advertising 51

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). I’ve watched them both grow into fabulous communicators and leaders! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire.

Social Media 128

Social Media Agriculture Marketing Media 128

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Source: GNP Company).

Corporate 48

Corporate Examples Storytelling Brand 48

Maxim Behar

APRIL 11, 2024

Host: I recently interviewed the entrepreneur Hristo Popov, and we discussed this exact topic – the environment. Friends, community. You have to work, earn money, pay taxes, your taxes, offer fair wages to employees. You can watch the full interview here. To which I replied, "No, none of these things can sell Bulgaria.

Television 59

Television System Interviews Travel 59

Ethical Voices

DECEMBER 5, 2022

Just explaining it like that to you, you might start to realize how complex communications can be when you’re talking about offices in a number of different countries, and also employees with different religions. You also must work with local languages. Listen to the full interview, with bonus content, here.

Ethics 79

Ethics Publicity Radio Local 79

Prohibition

DECEMBER 17, 2021

Crisis communication is an important part of any business. It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. Crisis communication is intended to bring together a wide range of audiences, including but not limited to: Employees.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Waxing UnLyrical

OCTOBER 26, 2016

In addition to stalking dozens of utilities online, we conducted executive interviews with several social media managers. Of course, geo-targeting helps with events and promotions , but it’s also used for providing customers with hyper-local news, especially when traditional media may not be interested. When do they post? Be prepared.

Interviews 40

Interviews Analytics Social Media Survey 40

PRSay

AUGUST 10, 2016

All these years, I’ve presented at conferences, talked to students, and given interviews in hopes of showing the world that we are here, and we are here to stay. I definitely think more can be done locally and nationally, as well as at the agency and corporate level, to create greater inclusiveness in the profession. Mario Sánchez.

Leadership 60

Leadership Groups Employee Industry 60

PR Conversations

OCTOBER 11, 2018

Undoubtedly the pressures and volatility of working in PR/communications ( as I discussed recently with Nigel Sarbutts ) contribute towards feelings of losing control and being unhappy at work. I also wonder whether disillusion may be inherent in PR/communications careers and act as a brake on long-term effectiveness. David Sawyer.

Communications 104

Communications Community Measurement Study 104

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. I also work closely with other departments, such as HR to find ways we can tap into potential employees via social. Video is another aspect of my job.

Meeting 0

Meeting Social Media Employee Pinterest 0

Waxing UnLyrical

JULY 30, 2015

measurePR community member, Sarah Parker chimed in: Q2: Have a benchmark. To engage/motivate your internal community, you need to understand the ‘state of the union.’ As did Martin Waxman : A2-This may be jumping ahead but I think it’s important for internal comms to take an employee-first approach #measurepr.

Internal 40

Internal International Communications Measurement 40

Ethical Voices

MARCH 14, 2022

Note: This interview was conducted before Aaron and PRSA NY spoke out and drew greater attention to the Crain’s Story on the horrible actions of Ronn Torossian. I am just finishing my term as president of my temple locally. The neuro divergent, people who have mental health and wellbeing needs, LGBTQIA plus community.

Ethics 52

Ethics Publicity Data Agency 52

PR Conversations

APRIL 21, 2016

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism.

Employee 40

Employee Internal International Corporate 40

Journalistics

APRIL 17, 2013

Brands that are winning in the brands as media game have figured out that the skillfully told brand stories, and the completely unrelated content that serves the information needs of the community, serves to build an audience and promote loyalty, conversations and sharing more than ever before. Think Local.

Brand 52

Brand Branding Media Local 52

Sword and the Script

AUGUST 12, 2014

I did part-time gigs filming football games for coaches, volunteered for the local cable access channel, landed an internship at WCVB Boston, which at the time was the #1 ranked ABC affiliate in the country and I had a reel of documentaries and creative projects compiled over many late nights the last couple years of school. I panicked.

How To 116

How To Film Agency Corporate 116

The Stalwart Blog

APRIL 26, 2020

There’s a ton of content, past video information, and interviews so you can kind of pick through it and figure out what’s important to you. This show is basically focused on providing a voice to the small business community. If you’ve been watching any of the local media, you know that PR crises can take place.

Crisis 78

Crisis Local Facebook Social Media 78

MaccaPR

MARCH 14, 2016

In the past, a campaign might feature a Latino family to reach the Hispanic market, or an African-American to connect with the black community. You worked with legendary national agencies like Leo Burnett, Saatchi & Saatchi and McCann Erickson, along with local firms like Zeus Jones. And those Cheerios ads did that very well. “.

Brand 48

Brand Branding Advertising Advertising 48