Mindful Marketing

DECEMBER 20, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When students approach me after class it’s often because they missed a quiz, have a question about an assignment, or want to chat about a topic of mutual interest.

Ethics 94

Ethics Marketing Sports Education 94

PRSay

MARCH 7, 2024

Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners. This retrospective examination could offer key learnings for those in the field.

Film 129

Film Marketing Sports Hotels 129

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Semrush (NYSE: SEMR) acquired Backlinko – a popular website that provides educational posts about SEO.

SEO 139

SEO Content Marketing Marketing Software 139

The Hoyt Organization

MAY 20, 2024

Public relations experts can advise you on how best to market your services, deal with the public, and handle challenges. Like any other brand on the market, it must be advertised to the right audience to be a success. Write an attention-grabbing press release announcing what your research has found or which services you’re offering.

Healthcare 84

Healthcare Publicity Reputation Nonprofit 84

PRSay

MARCH 22, 2023

The key to successful transformation and innovation for PR professionals and marketers attempting to effectively engage Gen Z, and employers trying to recruit and retain Gen Z, is that they must all recognize and empower them as ZEOs. We need to cultivate communities and have real conversations.

How To 162

How To Employee Leadership Nonprofit 162

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities.

Community 120

Community Mobile Blogging Publicity 120

The Hoyt Organization

JUNE 5, 2024

Mental health advocacy campaigns are crucial in educating the public, reducing stigma, and promoting access to professional help. It allows you to establish a relationship with your audience, making communicating and engaging with them about mental health easier.

Strategy 60

Strategy Communications Local Interviews 60

PRSay

MARCH 21, 2023

The key to successful transformation and innovation for PR professionals and marketers attempting to effectively engage Gen Z, and employers trying to recruit and retain Gen Z, is that they must all recognize and empower them as ZEOs. We need to cultivate communities and have real conversations.

How To 139

How To Employee Leadership Nonprofit 139

Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Marketers can now focus on the big picture.

Marketing 118

Marketing Data B2C Big Data 118

PRSay

SEPTEMBER 20, 2019

Fortunately, your corporate communications team can kindle that love. A report published by LinkedIn and Imperative writes, “…companies are seeing that purpose-oriented employees are more productive and successful.” So, how do you incorporate internal communications into your brand marketing strategy?

Internal 138

Internal International Communications Strategy 138

Karen Freberg

DECEMBER 11, 2017

Micro-influencers, or sometimes referred to as advocate marketing , are the wave of the future and where many brands, advertisers, and audiences are looking for to get their take on a situation. With professionals, athletes, and even celebrities establishing their place in the world of influencer marketing, why can’t educators?

Education 41

Education Energy Community Brand 41

Onclusive

JUNE 21, 2017

Maybe running a targeted marketing campaign in tandem with PR is your best bet. PR and marketing are converging. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ For social amplification, go to your community.

Storytelling 329

Storytelling SEO Community Engineering 329

Cision

NOVEMBER 2, 2015

Last week, I attended MarketingProfs B2B Forum, a place specifically geared to educate business-to-business marketers. I decided to compile five of the best quotes from the forum for some B2B marketing inspiration. Many times we do ‘much of the same’ in our marketing campaigns. Photo via Lee Odden ‏@leeodden.

B2B 120

B2B Marketing Content Marketing Technology 120

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. ET the #PRStudChat community will gather for a Twitter chat session focused on the importance of content strategy and how content can help boost your career in PR. What are the first steps PR pros can take to hone their writing skills?

Twitter 157

Twitter Storytelling Community Writing 157

Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” Methodology After compiling our list based on the sites’ guest post lists, we also added our own sites by using Ahref’s Content Explorer. There is some overlap between the sites and categories.

Analysis 90

Analysis SEO Guidelines Google 90

Stephen Waddington

JULY 6, 2022

In the UK the public relations market employs 99,900 people and contributes £16.7 billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). Practitioners and academics operate in almost entirely separate communities.

Publicity 167

Publicity Ethics Training Education 167

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. You need to incentivize your audience to engage with your content by providing educational, topical pieces that address their needs. Speak to, not at your audience. Until next time! Critical Mention.

Marketing 75

Marketing eBook Case Study Measurement 75

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

Deirdre Breakenridge

MAY 30, 2018

It is unreasonable to ask trained researchers who have no marketing education and experience to become PR gurus, just like it would be unfair to ask PR professionals to suddenly become research experts in particular areas. Also highlighted under the Community Organizer Practice is the importance of creating an editorial calendar.

Communications 171

Communications Training Education System 171

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. You need to incentivize your audience to engage with your content by providing educational, topical pieces that address their needs. Speak to, not at your audience. Until next time! Critical Mention.

Marketing 68

Marketing eBook Case Study Measurement 68

Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. But you’re probably not approaching content marketing the social PR way. And that, my friends, is the difference.

Content Marketing 40

Content Marketing Community Marketing Mobile 40

The Awards Blog

AUGUST 30, 2019

Each year, many companies plan out what award programs they will apply to, as they consider this a large part of their marketing strategy. . Winning—or at the very least, getting nominated—can give an organization several marketing assets, including: Specialized logos for website/business cards. Plaque or trophies for the office.

Writing 52

Writing How To Local Examples 52

Communications Conversations

NOVEMBER 16, 2022

First how can “social media” AND “social media marketing” be skills? Those are tools we use to do the social media and social media marketing you listed at the top! Community management. Analytical mind and basic knowledge of digital marketing landscape. Super confused right off the bat.

Social Media 174

Social Media Media Analytics Data 174

PRSay

JUNE 21, 2022

LGBTQIA people grapple with the complex parts of communication quickly in their lives when they are out. That requires every component of a PR program, from stakeholder communication (i.e., breaking the news to your parents) to ongoing market education (telling others). Eventually, my communications plan worked.

Crisis Communications 177

Crisis Communications Course Crisis Communications 177

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. Educate your audience and help them solve a problem.

eBook 219

eBook How To Writing Community 219

Contently - Strategy

APRIL 10, 2019

Johansson was marketing “through some serious adversity and resistance” for years.That meant creating social media graphics to appeal to consumers living a particular party lifestyle, and releasing limited edition bottles with illustrations of Rodman with King Jong-un. ." Marketing a dangerously misunderstood product.

Company 105

Company Marketing Education Data 105

Communications Conversations

JUNE 30, 2020

I felt weird writing it because, after all, people in my age group and race (middle to older white men) are a big part of the problem. But, then again, that was exactly why I was writing it. So I’ve spent a lot of time looking at myself and the unconscious bias I have and how that relates to other communities and my own.

Industry 78

Industry System Community Education 78

Solo PR Pro

JANUARY 11, 2022

There’s a whole community of like minded people you can lean on. My team at MVW Communications will share updates about my book writing journey along the way. It’s a mountain to climb, but the words are coming swiftly and I fit writing in through synergistic ways each day. Michael Ares, MDA Corporate Marketing, LLC. ??

Writing 98

Writing Community Storytelling Education 98

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. You need to incentivize your audience to engage with your content by providing educational, topical pieces that address their needs. Speak to, not at your audience. Until next time! Critical Mention.

Marketing 60

Marketing eBook Case Study Measurement 60

Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. When compared with other forms of marketing, content marketing has the potential to form a meaningful and long-lasting relationship with your customer or prospect. And that results in you achieving your marketing goals. engage, educate, sell etc).

Content Marketing 62

Content Marketing Marketing Social Media Video 62

PRSay

OCTOBER 25, 2021

At the same time, it is OK for educators to acknowledge that they’re still figuring this out,” Brown said. These educators explained that all of these efforts are good, but they should go hand in hand with better representation in faculty. Begin with faculty. The alternative is not talking about it at all. Lay a solid foundation.

Exercises 172

Exercises Education Case Study Nonprofit 172

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days? Putting it all together.

Content Marketing 45

Content Marketing Trends Report B2C 45

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. At the heart is trust. Finland is built on it. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Sword and the Script

FEBRUARY 26, 2019

She did review it and ended up writing about it too. This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. Myth 2: Content marketing doesn’t yield credibility. A PR approach to content marketing is like retargeting for media relations.

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

PR 20/20

SEPTEMBER 8, 2021

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Invest in your future! We will, in large part, continue to function independently.

Financial 98

Financial Conference Agency Resources 98

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. My first adjunct position was at Texas Christian University, teaching PR Writing.

Education 107

Education Course Nonprofit Resources 107