The Hoffman Agency

MARCH 18, 2022

By Lisa Bonatz, Intern. At that moment, I knew my life purpose: leveraging my skill for creative storytelling to make astounding scientific innovations approachable and interesting. When I heard The Hoffman Agency present on leveraging storytelling to elevate technology clients, I felt that I had finally had my direction.

Storytelling 36

Storytelling Creativity Study Internal 36

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. However, your shout outs can also be in your own storytelling.

Skype 150

Skype Industry Storytelling Interviews 150

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Speak to your community resources, such as historical societies, libraries and newspapers. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

AUGUST 20, 2019

Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. Today, she’s the vice president of Communications for the Society of Human Resource Management (SHRM). 1) You spent a long time in an agency before going in-house.

Employee 88

Employee Internal International Training 88

Stephen Waddington

MAY 3, 2022

Rhetorical devices such as framing, messaging, and storytelling are applied within practice as means of communication and engagement. In a rhetorical context an organisation seeks to build support for its perspective within the value system of the community in which it operates. It is a common approach in political campaigning.

Publicity 112

Publicity Construction Corporate Study 112

Communications Conversations

JUNE 28, 2018

I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. I went to school wanting to be a sports reporter and interned at NFL Network, FOX Sports North and KABC-TV in LA in their sports department primarily covering the Lakers.

Sports 113

Sports Travel Television Agency 113

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. It has been reborn for 2020 with some “major enhancements to provide you with deeper, highly-specialized, and more advanced education that's role and industry-specific, and tailored just for you.”. Topically, this event covers a lot of ground. Media and journalism. Professional development. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

FEBRUARY 3, 2017

The power of ideas and proper communication is one that cannot and will not be underestimated. No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis.

SEO 120

SEO Creativity Mobile Journalism 120

Stephen Waddington

MAY 16, 2019

It spurred her interest in PR and she joined the Masters in International PR course at Newcastle working for a local agency along the way. She’s motivated by working on projects that can make a difference for their community and audiences. She urged encouraged students to hone skills in creativity, storytelling and pitching.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. Psychobiology informs us about the intersection of cognition and physiology and may explain certain inherent communication styles.

Publicity 46

Publicity Storytelling Study Journalism 46

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. A3: Education is important. – Digital and visual storytelling. We share as a way to educate the entire industry, including you! measurePR March 2018.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. Psychobiology informs us about the intersection of cognition and physiology and may explain certain inherent communication styles.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. Psychobiology informs us about the intersection of cognition and physiology and may explain certain inherent communication styles.

Publicity 40

Publicity Storytelling Study Journalism 40

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. A double major in Mass Communication-Public Relations and Political Science, she blends those two loves skillfully and with a sense of purpose.

Sports 0

Sports Leadership Internal International 0

The Awards Blog

AUGUST 30, 2019

The secret ingredient for a winning submission is to tell a story using the four elements for great storytelling: The Opener. When John Doe learned about the shocking rise in homelessness for pregnant women at the annual “Hacking Health AppDev” event, he knew he had found his community mobile project. “I The Sympathetic Victim.

Writing 52

Writing How To Local Examples 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Internal comms takes center comms stage in hybrid work.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 192

Writing Communications Marketing B2B 192

Deirdre Breakenridge

SEPTEMBER 3, 2014

It’s the end of the summer and fall marks the busy season for professionals, as well as PR educators and students who are back in school. Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. Canva : When social media became a part of the communicator’s world, so did design.

Communications 383

Communications Tools Google Resources 383

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Brand Branding Technology 62

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Employee Advocacy Encourage employees to be brand ambassadors, fostering a positive internal culture and promoting the company’s values.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. Strategic communications is part and parcel of public relations. The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

Stephen Waddington

NOVEMBER 26, 2018

Fairy tales are one of the most original forms of storytelling, a way of sharing stories from generation to generation, often with an important message. It’s a series of fairy tales that celebrates 21 larger than life characters helping the public relations industry in the UK to grow and thrive. It was a very easy list to come up with.

Publicity 76

Publicity SEO Education Community 76

Stephen Waddington

JUNE 15, 2017

Along the way she’s developed a worldwide community of several thousand people and published two books. International Paralympic Committee (IPC): enhancing and protecting reputation. The IPC is the governing body for the international paralympics. Metropolitan Police: communication saves lives.

Publicity 118

Publicity Corporate Reputation Community 118

Sword and the Script

DECEMBER 28, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% 97% of respondents said video content and communication were useful after making a purchase. Read more: The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter.

B2B 116

B2B Marketing Survey Software 116

Stern + Associates

JANUARY 6, 2022

Award-winning Harvard Men’s Basketball Coach and Transformative Educator Focused on Building Inclusive and Innovative Organizations, Leaders and Teams. Racism impacts every sector of society including health care, education, law, public policy and the workplace ,” says Columbia University Professor Courtney D. Efosa Ojomo.

Leadership 62

Leadership Policies Engineering Technology 62

Stern + Associates

FEBRUARY 9, 2023

A dynamic storyteller , Charo shares case studies and deep insights into what we must consider when making decisions around new technologies so we can extract the many benefits offered by scientific breakthroughs without harming society. We made STEM a thing – you were either In or Out,” she reveals.

Engineering 62

Engineering Biotechnology Leadership Technology 62

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Twitter critics jeered when it followed with the “news” that it was rebranding as International House of Burgers, of course. This year a regional ad campaign created as a customer apology after the UK unit of KFC ran out of chicken made international news. Did it abolish racism with the partner education commitment?

Fashion 255

Fashion Reputation Social Media Brand 255

Stephen Waddington

MAY 31, 2018

The lifesaving communicator The RNLI has a very clear purpose focused on water safety and preventing drowning in the sea around the UK. It does this through lifeboat search and rescue, lifeguards, water safety education and flood rescue. Storytelling, and a strong backstory helps engage music fans.

Local 60

Local Agency Corporate Internal 60

Sword and the Script

DECEMBER 10, 2019

The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication. “Content marketing will revolve more around individuals and storytelling components.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

NewsWhip

JULY 29, 2021

Paul: Being concrete, you are seeing then that a brand engaging either with particular communities or on particular topics is much more of a driver than 10 other things that could be drivers. Because this is what we’re kind of seeing come in from the community and appear in that conversation. So, it’s really the best.

Brand 78

Brand Branding Marketing Data 78

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Newhouse School of Public Communications as well as Marketing Management in the Martin J. The Visual Storyteller. Visual content connects with, entertains, and educates consumers. Emily is a dual major studying Public Relations at S.I.

Marketing 43

Marketing Mobile Engineering Technology 43

NewsWhip

JUNE 23, 2021

It bisected different farms and lands, but more broadly Keystone also represented an international issue. And you need to, two, define that story and get people educated about it. And you had farmers in Nebraska opposing the pipeline because it affected their grazing lands. And you have to think about the different components of that.

Data 78

Data Media Analytics Energy 78

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Newhouse School of Public Communications as well as Marketing Management in the Martin J. The Visual Storyteller. Visual content connects with, entertains, and educates consumers. Emily is a dual major studying Public Relations at S.I.

Marketing 40

Marketing Mobile Engineering Technology 40

Landis PR

JANUARY 3, 2022

Communicating will always be important, but now more than ever taking a role as communicators and advisers being conciliators, raising values such as the ability to listen to the other, the value for the environment and respect for the communities. Both internal and external factors should be addressed in this regard.”.

Trends 52

Trends Trade Shows Agency Communications 52

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Companies can reroute part of these massive budgets to digital content that helps educate consumers while staying within industry rules and regulations. Once the coronavirus hit, that all changed.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Companies can reroute part of these massive budgets to digital content that helps educate consumers while staying within industry rules and regulations. Once the coronavirus hit, that all changed.

Healthcare 52

Healthcare Content Marketing Industry Trends 52