ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

There’s a new social media app taking the world by storm. Media interest peaked over the weekend with reports that a deal involving TikTok, Oracle and Wal-Mart would avert a ban of the app in the U.S. billion downloads to date , more than 30 million active monthly users in the U.S., It’s called TikTok. Ever heard of it?

B2B 310

B2B Video Creativity Social Media 310

Prohibition

MARCH 29, 2021

Although last month was the shortest in our yearly calendar – the world of social media has not fallen short! There’s been a whole lot of new updates and trends to keep marketers on their toes for a little while. Here are five of February’s most notable social media updates!

Social Media 62

Social Media Trends Media Instagram 62

Sword and the Script

MAY 21, 2019

That experience also sparked an interest in marketing. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. 1) Why start a business focused on B2B paid social? 2) What is paid social media and how is it different than other forms of paid media?

B2B 79

B2B Social Media Company Marketing 79

Stephen Waddington

MAY 2, 2019

A guest post by Seth Bridges, the founder and Head of Product and Marketing at Rival IQ , a social media analytics software company in Seattle, Washington. Overall, we found that social media engagement for brands across all industries remains highest on Instagram, with Facebook and Twitter following much further behind.

Social Media 70

Social Media Industry Report Nonprofit 70

Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?

Social Media 72

Social Media Media Pinterest Education 72

Sword and the Script

JULY 9, 2016

Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. If we continue along this path, we might soon remove all aspects of humanity from social media. Are people sharing links on social media they haven’t read? .

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Sword and the Script

JUNE 20, 2023

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. And they all follow each other – it’s a very tight data cluster – a community in the truest sense.

Twitter 127

Twitter Survey Journalism Social Media 127

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 116

B2B Study Survey Software 116

Prohibition

SEPTEMBER 13, 2022

TikTok has truly taken the social media world by storm. As the most downloaded app of 2021, TikTok has surpassed over one billion active users on the platform, providing endless centertainment from creators around the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.

Brand 118

Brand Branding Video Social Media 118

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” In this drive to make a profit the focus tends to get stuck on marketing, sales, production and income. PR should be the first thing you do and it should be done every day.

Small Business 213

Small Business Fashion Groups Local 213

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. Are you trying to reach your base or perhaps increase your community size?

Energy 190

Energy Mobile Community Measurement 190

PR 20/20

OCTOBER 25, 2022

Y ou should know one thing about marketing—you get what you put into it. Well, suppose your marketing plan only consists of reposting celebrity memes or celebrating "national donut day" with a donut GIF*. In that case, we hate to say it, but your sales goals will likely not be met on that "marketing plan" alone.

Marketing 52

Marketing Construction Viral Strategy 52

wiredPRworks

APRIL 27, 2021

There’s a huge market for podcasting, but how can podcasters grow their audience with so much competition? With 43 million episodes to download, engaging with listeners is more important than ever. Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts.

Strategy 52

Strategy Case Study Marketing Energy 52

Cision

JUNE 1, 2017

For each of the four media types, there are different metrics to track. Paid Media. Social media marketing ad conversions, using data from Facebook, Twitter, and LInkedIn, and Google AdWords. Increases in the qualified leads in your email marketing database. Owned Media. Landing page form completions.

Measurement 200

Measurement Analytics Google Data 200

PR 20/20

MAY 16, 2023

In today's fast-paced business landscape, associations and organizations face the constant challenge of maximizing their marketing and sales efforts while operating within limited resources. In this post, we'll explore six effective strategies associations can implement to optimize their marketing and sales efforts.

Marketing 69

Marketing eBook Resources Tools 69

Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Don’t just jump right into social media without having a consistent plan in mind for how you will use it.

Social Media 40

Social Media Insurance Insurance Healthcare 40

Konnect Agency

FEBRUARY 26, 2021

Swift, there is no denying that she is a brilliant businesswoman and a master marketer that brands can learn a lot from – especially when it comes to how she introduced Folklore in July 2020. Examples of owned content are the images and content that you publish on your social channels. A Holistic Campaign is Key. Assemble Your Fans.

Brand 52

Brand Branding Marketing Storytelling 52

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

It was helped by a groundswell of social media support from fans posting to #FreeBritney, and egged on by a suddenly sympathetic mediaverse. Marketers love the codes due to their tracking abilities, and consumers don’t seem to mind one bit. After a frenzy of media attention and a peak of 9.6 Billionaire Astronauts.

Facebook 310

Facebook Crisis Employee Government 310

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Download the report! In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more.

Agency 88

Agency Energy Crisis Management Industry 88

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Social media is gasoline, ” according to writer Jay Baer, and most in public relations would agree. And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. Set content marketing goals. “ Content is fire.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Deirdre Breakenridge

SEPTEMBER 3, 2014

Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. Resonate (Disclosure: Client Platform).

Communications 383

Communications Tools Google Resources 383

wiredPRworks

APRIL 27, 2021

There’s a huge market for podcasting, but how can podcasters grow their audience with so much competition? With 43 million episodes to download, engaging with listeners is more important than ever. Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts.

Strategy 40

Strategy Case Study Marketing Energy 40

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Lesson #1 - Embrace The Mass Intimacy of Social Media.

Social Media 48

Social Media Marketing Media YouTube 48

Karen Freberg

FEBRUARY 25, 2019

As I have shared with my students all the time, blogging and social media can open up some amazing opportunities you would have never imagined. I first met Dan Laufer, who is an Associate Professor of Marketing at Victoria University in Wellington, New Zealand via LinkedIn. Social media truly opens doors.

Social Media 50

Social Media Internal International Media 50

Cision

OCTOBER 27, 2016

Much has been talked about regarding the importance of marketing personalization and a 1:1 approach. We have used this philosophy in our own marketing efforts at Cision and PR Newswire, and it has significantly improved the effectiveness of our marketing programs. Digital, social and mobile channels have empowered customers.

Marketing 120

Marketing Financial Strategy Analytics 120

Sword and the Script

AUGUST 1, 2022

Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Stacey Miller , Vice President, Communications, Auto Care Association. Shonali Burke , Chief Marketing Officer, Arena Stage. Presentation: The 2020 JOTW Communications Survey. Comms budgets are up.

Survey 129

Survey Communications Measurement Internal 129

Karen Freberg

JULY 18, 2017

This actually was a topic of conversation on the Social Media Professor’s Community FB group I created, and this really struck a cord for me. We are all in the same boat if we are teaching social media since it’s constantly changing. Timeline in Social Media (Buffer).

Social Media 40

Social Media Resources Media Case Study 40

Stephen Waddington

MAY 26, 2021

It provides insights into the market and clear direction and inspiration for anyone thinking of starting their own agency. It shone a light on opportunity and gaps in the agency market. Proposition critical to success The UK agency market is saturated with more than 4,500 agencies according to the Office for National Statistics (ONS).

Agency 161

Agency Report Print Healthcare 161

Beyond PR

AUGUST 4, 2016

The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. Social media success is all about trial and error.

Social Media 40

Social Media Pinterest Media Marketing 40

Karen Freberg

FEBRUARY 4, 2018

I think there are many people who can see how he’s grown and created his own opportunities – essentially disrupting the market and industry as a whole on what is to be expected from a personal brand. These two aspects of business and social media are at the forefront of what people are talking about across industries.

Social Media 45

Social Media Media Education Industry 45

Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address. Only 20 percent.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Deirdre Breakenridge

APRIL 29, 2019

If you are involved in media relations, studying the media is imperative. 3) Augment media relations with content marketing. As I wrote for an IABC feature in Communication World , my epiphany with content came years ago, when a pitch I thought was timely and relevant fell on deaf ears.

Survey 377

Survey Media Relations Media Ethics 377

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. We hop from one site to an app, and from one social media platform to the next.

Mobile 152

Mobile SEO Web Training 152

Melissa Agnes

MARCH 5, 2015

Namely, some of my key observations and thoughts for fighting and winning on the social media front when it comes to propaganda, terrorist recruitment and the likes. The types of content they upload and download. The way they use this technology, these apps and how they interact online. Their language, slang and expressions.

Social Media 133

Social Media How To Media Video 133

Stephen Waddington

FEBRUARY 2, 2019

Instagram moderation, internet adoption report, fake Twitter audit, future of blogging, and Ofcom on children's media use and Digital Download date. The Global Digital report examines more than 200 markets. Tool: Twitter fake followers audit SparkToro is a social media tool startup by Moz founder Rand Fishkin.

Instagram 60

Instagram Policies Twitter Mobile 60