Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Semrush is focusing on building up their marketing education,” wrote Backlinko founder Brian Dean in a LinkedIn post.

SEO 132

SEO Content Marketing Marketing Software 132

Stephen Waddington

MAY 25, 2021

An audacious ad in the Weekend Financial Times in January promoted Share of Search as a metric for marketing effectiveness. The ad led to a discussion in my House of Marketing & PR community of practice. The communication and marketing industries are littered with simplified metrics that fail to effectively measure value.

Industry 181

Industry Financial Measurement Conference 181

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

billion downloads to date , more than 30 million active monthly users in the U.S., What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. Why TikTok? Video ads aren’t skippable.

B2B 310

B2B Video Creativity Social Media 310

PR 20/20

OCTOBER 25, 2022

Y ou should know one thing about marketing—you get what you put into it. Well, suppose your marketing plan only consists of reposting celebrity memes or celebrating "national donut day" with a donut GIF*. In that case, we hate to say it, but your sales goals will likely not be met on that "marketing plan" alone.

Marketing 52

Marketing Construction Viral Strategy 52

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. Are you trying to reach your base or perhaps increase your community size?

Energy 190

Energy Mobile Community Measurement 190

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? Video plays an essential role in your marketing strategy. Why Video Marketing is Important. Video is an essential part of your content marketing strategy. Now, how do you use video as a part of your marketing strategy? Video Marketing on YouTube.

Video 120

Video Strategy YouTube Marketing 120

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” In this drive to make a profit the focus tends to get stuck on marketing, sales, production and income. PR should be the first thing you do and it should be done every day.

Small Business 213

Small Business Fashion Groups Local 213

PR 20/20

MAY 16, 2023

In today's fast-paced business landscape, associations and organizations face the constant challenge of maximizing their marketing and sales efforts while operating within limited resources. In this post, we'll explore six effective strategies associations can implement to optimize their marketing and sales efforts.

Marketing 69

Marketing eBook Resources Tools 69

wiredPRworks

APRIL 27, 2021

There’s a huge market for podcasting, but how can podcasters grow their audience with so much competition? With 43 million episodes to download, engaging with listeners is more important than ever. Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts.

Strategy 52

Strategy Case Study Marketing Energy 52

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Here’s a handy social media marketing checklist. Build your community by asking questions, replying to comments, hosting contests and sharing coupons and promotions. Click To Tweet. Click To Tweet.

Social Media 149

Social Media Marketing Media Facebook 149

Cision

OCTOBER 27, 2016

Much has been talked about regarding the importance of marketing personalization and a 1:1 approach. We have used this philosophy in our own marketing efforts at Cision and PR Newswire, and it has significantly improved the effectiveness of our marketing programs. Let me explain. that have to be coordinated.

Marketing 120

Marketing Financial Strategy Analytics 120

PR 20/20

NOVEMBER 16, 2022

You can think of a landing page as the catcher in a baseball game—it’s there to catch the traffic your marketing team is pitching to your targeted audiences. download, sign up, subscribe). This information allows you to nurture this lead in a more targeted way by helping you decide which marketing actions are best. App download.

eBook 69

eBook Tools B2B Examples 69

Cision

JUNE 1, 2017

Social media marketing ad conversions, using data from Facebook, Twitter, and LInkedIn, and Google AdWords. Increases in the qualified leads in your email marketing database. If you have a formalized owned media plan, you’re likely distributing content through email marketing. Do people download the content?

Measurement 200

Measurement Analytics Google Data 200

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

Marketers love the codes due to their tracking abilities, and consumers don’t seem to mind one bit. million downloads in February, Clubhouse adoption started to slow. While its downloads have risen again due to international expansion, it’s now looking like Clubhouse was the victim of its own PR – too much, too soon.

Facebook 310

Facebook Crisis Employee Government 310

Sword and the Script

SEPTEMBER 26, 2023

While some mistakenly say social media is dying, a survey of 1,800 consumers and 900 marketers across the US and UK demonstrates the reasons people follow brands on social media has changed. Second, marketing often prioritizes engagement – it’s the top metric later in this report – yet engagement is fourth on the list.

Survey 125

Survey Social Media Brand Branding 125

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

Facebook 177

Facebook Community Advertising Advertising 177

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 117

B2B Study Survey Software 117

Prohibition

SEPTEMBER 13, 2022

As the most downloaded app of 2021, TikTok has surpassed over one billion active users on the platform, providing endless centertainment from creators around the world. Influencer Marketing on TikTok. This powerful marketing tool has been on the rise since 2016 and is continuing to grow, with the sector valuing at over £12.57

Brand 118

Brand Branding Video Social Media 118

Konnect Agency

FEBRUARY 26, 2021

Swift, there is no denying that she is a brilliant businesswoman and a master marketer that brands can learn a lot from – especially when it comes to how she introduced Folklore in July 2020. A Holistic Campaign is Key. Gone are the days when a brand can simply issue a press release and a single Instagram post and expect success.

Brand 52

Brand Branding Marketing Storytelling 52

Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address. Only 20 percent.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Sword and the Script

JUNE 26, 2018

While that’s not nearly as large as other segments of marketing spend (TV advertising is ~$70 billion ), podcasts continue to grow, slowly but steadily. I recall downloading them to an iTunes application on a desktop and then transferring them to a device via USB. 9 Marketing Podcasts Worth a Listen. 1) The Marketing Companion.

Marketing 85

Marketing B2B Interviews Content Marketing 85

Stephen Waddington

FEBRUARY 4, 2019

The current growth is fuelled by mobile devices, interest in audio content and a boom in audio marketing. Almost six million people listen to a podcast each week in the UK according to Ofcom’s Communications Market Report 2018. Data for the US market is comparable. million in 2013 to 5.9 million in 2018.

Measurement 90

Measurement Analytics Comparison Data 90

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Observations on a company of communal stakeholders. The word fringe means “the edge, the margin, the outskirts.”

Community 40

Community Print Twitter Creativity 40

Sword and the Script

SEPTEMBER 28, 2021

58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. What marketing hopes martech will help them improve. What do marketers aim to achieve the most?

Survey 112

Survey Software Technology Tools 112

Sword and the Script

JUNE 20, 2023

And they all follow each other – it’s a very tight data cluster – a community in the truest sense. You want as many people as possible, in your target market, to read that piece. In my observation, this often boils down to personal preference: if the marketing or comms leader doesn’t use Twitter, then the brand won’t either.

Twitter 128

Twitter Survey Journalism Social Media 128

wiredPRworks

APRIL 27, 2021

There’s a huge market for podcasting, but how can podcasters grow their audience with so much competition? With 43 million episodes to download, engaging with listeners is more important than ever. Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts.

Strategy 40

Strategy Case Study Marketing Energy 40

Cision

SEPTEMBER 1, 2016

Themba Ngada, Head of Marketing for the City of Cape Town, said that, “if someone wants to interview me and I live in a village, they must talk to the chief first. Micro-targeting and befriending influencers in individual communities is a strategy that could work well in other countries and cultures, too. Get more PR tips now.

Local 216

Local Government Community Corporate 216

Stephen Waddington

MAY 26, 2021

It provides insights into the market and clear direction and inspiration for anyone thinking of starting their own agency. It shone a light on opportunity and gaps in the agency market. Proposition critical to success The UK agency market is saturated with more than 4,500 agencies according to the Office for National Statistics (ONS).

Agency 161

Agency Report Print Healthcare 161

Reputation Us

JUNE 1, 2023

Is it the marketing department’s responsibility or is it higher up? If this reputation management task is handled by a committee, DO NOT consider it a marketing-only function. Rather, this management position is a hybrid, involving HR, operations, technology, finance, customer service, community affairs, and marketing.

Technology 78

Technology Interviews Reputation Crisis 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals. Set content marketing goals. “The needle” can mean drawing more customers to a retail website, lead generation, attracting donors or investors to a cause, or increasing app downloads. .

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Stephen Waddington

MAY 4, 2021

You can download a copy from the Vuelio website. The investment community increasingly expects to be informed on company commitments to and actions on these concerns. Internal communications There is an opportunity to engage employees in delivering solutions to reduce consumption in each of the areas of ESG.

Publicity 197

Publicity Government Corporate Financial 197

Deirdre Breakenridge

APRIL 29, 2019

3) Augment media relations with content marketing. As I wrote for an IABC feature in Communication World , my epiphany with content came years ago, when a pitch I thought was timely and relevant fell on deaf ears. This is PR at its finest – relations with a public community. This isn’t just a tactical application.

Survey 377

Survey Media Relations Media Ethics 377

Stephen Waddington

MARCH 10, 2019

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. The law making process cannot keep pace with the speed of technological change and the growth of platforms and digital markets. Follow this link to download its State of AI report for 2019. ??

Marketing 81

Marketing Measurement Government Report 81

Beyond PR

JUNE 23, 2016

Case in point, Gemma Stafford – a professionally-trained chef who debuted on YouTube fewer than three years ago and already commands a larger audience than television stations in some of the nation’s more competitive broadcast markets. Our goal is to create the number one baking community online.”. What do you want to accomplish?

Video 73

Video Marketing YouTube Comparison 73

PR 20/20

OCTOBER 9, 2018

These marketers aren't afraid to take risks to make an impact. In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Q&A with VP of Marketing at CMI. Q: What are your day-to-day responsibilities as VP of Marketing at CMI?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Solo PR Pro

MAY 23, 2023

Tracey Piechocki, marketing strategist and second-generation owner of Illustrated Designs , a certified woman-owned small business, sat down to share how she and her team have leveraged a healthy mindset to succeed. You can subscribe or download via your favorite podcasting app! It’s a key component to our success.

Customer Service 93

Customer Service Financial Small Business Groups 93