Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. I’ll include news from the PR vendor community and review and curate content they produce ( like this ).

Industry 85

Industry Media Technology Employee 85

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Burrelles Fresh Ideas

AUGUST 29, 2023

However, this definition only provides a partial glimpse into the intricate levels of disability. To harness this potential, advertisers must seize the opportunity to engage with the disabled community and its allies, affirming that representation matters and inclusion is important.

Brand 89

Brand Branding Marketing Ethics 89

OnePitch

AUGUST 16, 2022

He is the tech news editor at Gizmodo where he oversees a team of reporters covering technology news. . As an editor, I’m responsible for a much wider breadth of subject matter for all of my different reporters who are covering different things, like cybersecurity, or surveillance, or like online communities and influencers.

Pitching 83

Pitching Government Writing Report 83

Cision

AUGUST 18, 2015

Gary Vaynerchuk , business builder and owner of VaynerMedia , knows the secret to attracting your audience: quality content and effective communication. At his upcoming free webinar, “ The Do’s and Don’t’s of Social Media ROI ,” Gary will discuss how to accurately measure your social efforts to track your performance.

Communications 120

Communications Social Media Television Radio 120

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Polaris

DECEMBER 18, 2014

Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business. There’s definitely a lot going on in the world of marketing today. I hope not.

Trends 135

Trends Marketing Pinterest Social Media 135

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Sentiment analysis.

Case Study 116

Case Study Software Data Web 116

Solo PR Pro

DECEMBER 22, 2020

Its annual ICON conference is your opportunity to develop your skills, share ideas, learn fresh ways to grow yourself and your business, all while immersing yourself in a fostered community of professionals and resources that can enhance career knowledge. AMEC Global Summit on Measurement.

Conference 58

Conference Content Marketing Community Education 58

Sword and the Script

SEPTEMBER 6, 2016

Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce. Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. NOTE: The week of September 19 is AMEC’s Measurement Week here in the U.S.”.

Measurement 60

Measurement Course Advertising Advertising 60

Waxing UnLyrical

DECEMBER 28, 2019

It’s been fascinating to watch the industry change thanks to the explosion of technology. In fact, the very idea of “Social PR” would not be possible without the social technologies that allow us to build and maintain communities of influence. meditation (last but definitely not the least).

Exercises 62

Exercises Measurement Enterprise Technology 62

Ethical Voices

AUGUST 22, 2022

If your audience hasn’t seen it, one thing I think is so amazing to watch to really realize what’s going on in the moment in time that we are in today and the ethical challenge that we’re all facing, is a tremendous documentary called The Social Dilemma that was created by the Center for Humane Technology.

Ethics 75

Ethics Communications Agency Technology 75

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

Waxing UnLyrical

MAY 15, 2018

When it comes to tracking our work via measurement, key performance indicators (KPIs) or whatever other preferred nomenclature you prefer, things get a little muddy. Thirty-eight percent stated that PR measurement is becoming more difficult, 20% stated it is becoming easier while 37% stated it was about the same.

Survey 74

Survey Industry Communications Corporate 74

Deirdre Breakenridge

OCTOBER 20, 2015

As someone who teaches most of my school’s PR courses, I can say that students are NOT as digitally and technologically savvy as we assumed. My doctoral study definitely laid a solid foundation for me in terms theory and research. As educators, maybe we won’t be pioneers in the technology world. I took it as an elective.”

Education 150

Education Training Course Social Media 150

PR in High Definition

OCTOBER 28, 2021

Facebook introduced new measures which attempt to push teens away from harmful content. Royal Mail has been trialling drone deliveries in Scotland’s Orkney Islands to better connect remote communities. Nevertheless, numerous social media giants fought back against this mass denunciation.

System 62

System Social Media Policies Google 62

Waxing UnLyrical

APRIL 29, 2013

And as for media relations, it’s still alive and kicking, but the definition of “media” has changed tremendously. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Heck, even I’m considered media these days by some!

Publicity 82

Publicity Tools Measurement Technology 82

Sword and the Script

NOVEMBER 1, 2016

In 2009, I had the opportunity to work on an influencer marketing survey project with Brian Solis , for my then employer Vocus (since acquired with pieces of the platform integrated into the Cision Communication Cloud ). More than 600 marketing and PR professionals wrote in to provide a definition. Questions on Influence Remain.

Marketing 60

Marketing Study Survey Content Marketing 60

Buzzstream

JANUARY 22, 2024

Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. There are definitely niches that have more guest-posting sites available, but that doesn’t mean those sites are more or less effective. Which Niche is Best for Guest Posting?

Analysis 90

Analysis SEO Guidelines Google 90

Critical Mention

JUNE 22, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. Look to technology to understand why. We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. Look to technology to understand why. We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared.

Film 60

Film Print Creativity Internal 60

Waxing UnLyrical

JANUARY 24, 2011

(Wait for it…) Relax, I’m not going to re-list what’s already been written all over the Interwebz about affordable technology available to non-profits. As smart WUL readers know, technology does not equal strategy, and it won’t solve all your organization’s problems. Image: Brad Stabler via Flickr, CC 2.0

Tools 99

Tools Marketing Nonprofit Mobile 99

Prohibition

JANUARY 17, 2022

Most definitions of a crisis include three elements: (a) a threat to the organisation, (b) the element of surprise, and (c) a limited decision time. Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Karen Freberg

SEPTEMBER 1, 2017

What I also like is the fact 1) Carl is very active in the #SMsports community and shares his insights on the field, and 2) always experimenting around with new tools and features. This takes into account both the creative of the content on social media, but also the metrics (key to note of course for sponsorships and measurement reports).

Sports 45

Sports Social Media Trends Media 45

Communications Conversations

MAY 1, 2015

He wanted to try this new technology on for size. Jack definitely has interests he will share more often than anything else on Twitter. That includes recognizing the good things our employees, agents and affiliate companies are doing every day in our communities. Salzwedel started on Twitter and why? How do you find a balance?

Social Media 60

Social Media Media Twitter Insurance 60

Karen Freberg

AUGUST 15, 2017

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. Specifically, more of these ideas are shared in a designated Facebook group called Social Media Professors Community , and on Twitter (@SMprofessors).

Social Media 69

Social Media Media Resources Education 69

Karen Freberg

JUNE 6, 2017

Both are definitely strong voices and assets to the industry and field. I do spend a lot of time creating posts (like this one) to help share my thoughts and insights with my community. These components in the cake have to be measured to – again, tapping into metrics here again.

Social Media 40

Social Media Brand Branding Media 40

Norton's Notes

SEPTEMBER 3, 2015

We’ve had a measurable impact on their business and we love working with them. Define your goals, and how they will be measured. Great brands will always be able to create loyal communities of customers / prospects. How do you think an ever increasing growth in technology will change the marketing sector? Implement it.

Interviews 28

Interviews B2B Blogging Real Estate 28

Sword and the Script

MAY 26, 2020

However, even those that answered definitively indicated they were are open to changing their mind depending on the issue and organization. PR measurement. PR technology. It’s added to the list of challenges we face; it’s put a greater emphasis on internal communications and, unfortunately, has put many of our peers out of work.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Sword and the Script

MARCH 1, 2022

That could be good or bad for you depending on where PR sits in your organization ; it’s definitely a question to ponder in procurement. My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company. Meltwater has its eyes on adjacent markets.

Software 118

Software Case Study Advertising Advertising 118

Maxim Behar

MAY 31, 2021

I spent many years in the Top Management of ICCO, which is the International Communications Consultancy Organization, and this is an Australian PR organization. This is the largest PR community in the world. A lot of people ask me what I do to manage to run so many communities and my business. Host: Big-ups! Thank you so much!

Newspapers 52

Newspapers Social Media Ethics Travel 52

Maxim Behar

OCTOBER 15, 2023

And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it. But I can definitely tell very quickly if someone is going to become a professional in the next 6 months.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR in High Definition

SEPTEMBER 27, 2021

It allows us to broadcast messages to a wide audience at any time of the day, connect with customers and stakeholders directly, no matter where they are in the world, and target specific pockets of communities and personas to influence their thinking. It can’t be measured.

Reputation 62

Reputation Employee Crisis Crisis Management 62

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” On the contrary, it’s meaningful content to excite your audience with measurable impact.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

FEBRUARY 16, 2019

While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity. For years marketing leaders have all heard data, data, data.

Creativity 76

Creativity Study Survey Advertising 76

Sword and the Script

APRIL 24, 2018

By definition, an investment is an allocation of money today in the anticipation of a return in future. There are directional measures of success you should monitor along the way, so you know you are going the right way. 2) You have to invest for the long run. Content marketing also compounds over time.

Content Marketing 61

Content Marketing Financial Marketing Banking 61