Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Executive Thought Leadership. According to Forbes , thought leadership has never been more important.

Training 370

Training Media Training Reputation Crisis Communications 370

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. Martin is a communications strategist and teaches digital strategy.

Community 148

Community Big Data Media Resources 148

Onclusive

FEBRUARY 15, 2024

These tools use advanced algorithms to sift through vast amounts of data. Anticipate where to develop your thought leadership content, 2. Anticipate where to develop your thought leadership content Identifying emerging topics : Social listening tools monitor conversations across social media platforms.

Trends 195

Trends Marketing Analysis Leadership 195

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT. She is the editor of Ragan’s Health Care Communication News.

Healthcare 150

Healthcare Community Twitter Communications 150

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Executive Thought Leadership. Social Media & Community Management. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

MAY 27, 2022

Overall, there is a lack of data and research to assess deployment’s economic, social and health impacts on military service members and their families, making it difficult to know their needs. A Military and Veterans Community where those interested in joining can create an open dialogue for engagement to engage can do so.

Public Affairs 166

Public Affairs Case Study Community Leadership 166

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Extends the reach of thought leadership content . Helps build a community around common topics or interests . By using organic social media to build relationships with a given audience, you gain data insights about them. There is no cost to use it. Builds brand awareness. Develops campaigns with custom hashtags .

Social Media 344

Social Media Media B2B Leadership 344

5W PR

JANUARY 3, 2024

Community building Build and nurture online communities where beauty enthusiasts can share tips, experiences, and product recommendations. Beauty PR efforts should focus on engaging with these communities through exclusive content, expert insights, and user-generated content.

Product Launch 78

Product Launch Consumer Community Interviews 78

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

But the real advantage of Meltwater may be its ability to showcase this data in the format agency teams prefer, from excel grids to pie and bar charts. Upwave helps PR professionals create proactive data and trends using its Instant Insights feature. Google Trends. Google Trends is underutilized in our view. Hunter.io .

Tools 232

Tools Radio Trends Pitching 232

5W PR

JANUARY 15, 2024

Enhancing stakeholder relationships Strategic communications are instrumental in cultivating and maintaining relationships with stakeholders. This includes employees, customers, investors, the media, and the broader community. Facilitating effective leadership Leadership communication is a key aspect of strategic communications.

Communications 78

Communications Policies Product Launch Reputation 78

Stephen Waddington

JULY 16, 2021

Lockdowns released and learning to live alongside COVID-19 As society emerges from the second lockdown, the role of professional communication in navigating complex stakeholder environments gives it an assertive position in helping organisations develop strategic plans.

Publicity 199

Publicity Government Crisis Employee 199

Onclusive

JUNE 21, 2017

Based on our data, some brands are starting to see more traction with their owned media than their earned media,” said Iliff. There’s no doubt that brand awareness has high value, but the phrase has become a bit of a catch-all for PR outcomes that haven’t been analyzed using hard data. For social amplification, go to your community.

Storytelling 329

Storytelling SEO Community Engineering 329

Barokas

SEPTEMBER 11, 2017

For the last six years, Denver Startup Week has taken over the streets of the Mile High City, growing a culture of innovation and entrepreneurship through 300 free community events supporting all industries and all stages of business. Today’s storytelling relies on data to validate a company, its products, or even an entire industry.

Storytelling 74

Storytelling Data Local Leadership 74

Stern + Associates

FEBRUARY 13, 2024

As International Women’s Day approaches on March 8 th , we join the global community to celebrate the theme of “ Inspire Inclusion.” They are partnering with stakeholders in their communities to prepare people who have been left behind in the talent competition to compete in a global economy.

Internal 108

Internal International Groups Employee 108

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. While marketers typically associate thought leadership with the awareness stage of the buyer’s journey, the survey shows the influence lasts through sales closure and perhaps beyond.

Leadership 66

Leadership B2B Study Marketing 66

Wadds Inc.

JANUARY 18, 2023

A lack of faith in societal institutions triggered by economic anxiety, disinformation, mass-class divide, and a failure of leadership has brought us to where we are today - deeply and dangerously polarised. The public relations industry has an uneasy relationship with the Edelman Trust Barometer.

Ethics 98

Ethics Exercises Leadership Travel 98

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. The changing narrative. apologies, Shonali!).

Community 95

Community Communications Case Study Customer Service 95

The Hoyt Organization

APRIL 23, 2024

With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community. Additionally, you can easily reach the right audiences and communicate your message effectively. Additionally, respond promptly and professionally to media inquiries and requests for interviews.

Strategy 101

Strategy Nonprofit Social Media Leadership 101

Communications Conversations

NOVEMBER 16, 2022

It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Many companies have focus on paid social, and general understanding of setting up ads or interpreting data will be helpful. Use data to hypothesize. Community management. Canva/design.

Social Media 174

Social Media Media Analytics Data 174

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Another 20% emphasized that consumers were not alone in their predicament, emphasizing words like “together” and “community.” i HubSpot, Deal Performance in April Yields Cautious Optimism for May [COVID-19 Benchmark Data], 2020.

Study 170

Study Brand Branding B2C 170

Stephen Waddington

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. This analysis is based on survey data supplied by practitioners. billion to the UK economy (Public Relations and Communications Association, 2021). To offer organisational leadership.

Publicity 167

Publicity Ethics Training Education 167

PRSay

AUGUST 17, 2023

A glimpse into a portable social identity Despite this new functionality to transfer data between platforms, Meta remains a closed system. Brand building and community engagement Threads is reminiscent of the early days of social media, where the focus was on great content and brand building (not selling).

Pharmaceuticals 147

Pharmaceuticals Twitter Instagram Social Media 147

Shift Communications

OCTOBER 26, 2022

It uses many of the same tactics — from media relations to buzzy social media campaigns, meaningful thought leadership, executive visibility, valuable content and so much more — but built specifically to support business priorities such as increased valuation, community connection, breaking into a new market, category creation, or lead gen.

Communications 78

Communications Analysis Leadership SEO 78

Stern + Associates

JUNE 25, 2014

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. Instead, consider leveraging emerging thought leadership platforms such as Medium , a new collaborative community that cultivates a captive audience around certain themes and topics.

Leadership 81

Leadership Strategy Energy Advertising 81

Bianchi Biz Blog

OCTOBER 14, 2021

related to Community. 3% related to Data Security. 1% related to Leadership / Governance. While not covering these seven key topics: 60% did not cover Community. 76% did not cover Data Security. 92% did not cover Leadership / Corporate Governance. Here’s the category breakdown. related to Recruitment – HR.

Report 79

Report Automotive Government Energy 79

Stern + Associates

FEBRUARY 1, 2024

When we think about robotics, how do we give people in their own communities the choice to figure out what the values are of their robotic systems, what it should do, what it should not do? In all that temperature data, 2023: hottest year we’ve ever had. It’s the coolest year of the next 100 years… We immerse people in the data.

Technology 112

Technology Policies Government Community 112

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. This data-driven approach allows organizations to refine their internal comms strategies continually.

Internal 97

Internal International Communications Employee 97

PRSay

OCTOBER 20, 2020

The expansion and investment of PRSA’s efforts, through data collection and strategic planning, have made terrific strides on placing inclusion squarely at the front of the conversation but there’s so much more to do. Why did you decide on pursuing leadership positions within PRSA, including at the Chapter and Section level?

Meeting 78

Meeting Leadership Corporate Local 78

Deirdre Breakenridge

OCTOBER 22, 2014

It seems private customer data MAY have been compromised. Valerie Merahn Simon, Co-Founder, #PRStudChat Valerie has been in the communications industry for nearly 20 years. An accomplished senior sales and marketing executive, Valerie is a motivated leader who provides vision, along with strategic and tactical leadership.

Crisis 312

Crisis Twitter Community Conference 312

PRSay

SEPTEMBER 19, 2022

According to a study by Golin , Black Americans are 75 percent more likely to live near commercial facilities that produce noise, odor, traffic or emissions that directly affect their communities. Golin says data show that nearly half of consumers believe a company’s CEO is responsible for making environmental justice a priority.

Company 147

Company Chemicals Public Affairs Survey 147

5W PR

JULY 15, 2023

Transparent and authentic communication builds credibility and fosters a positive brand image. Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy. Social media engagement builds a sense of community and fosters a loyal customer base.

Corporate 78

Corporate Industry Communications Ethics 78

Landis PR

APRIL 29, 2024

For instance Google and Microsoft both have large data centers in Finland. For us, communications is the world’s most powerful tool for change. The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects.

Radio 64

Radio Pinterest Television Government 64

ImPRessions - Crenshaw Communications

MAY 22, 2018

The B2B buyers’ journey has been evolving rapidly, with research indicating that “decision makers don’t just go to a website, add a data center to their shopping cart and check out. Trade pubs are a community network. Digital and print trades in a given sector are tantamount to a virtual business community.

Pitching 168

Pitching Real Estate B2B Journalism 168

Sword and the Script

MAY 18, 2021

Reporters also becoming more analytical about their editorial decisions: 59% percent of reporters indicated that detailed audience metrics – like page views, engagements and demographic data – have changed how they consider stories to write. 37% said, “‘feel good’” stories on how companies and communities are helping others.

Study 173

Study Communications Survey Pitching 173

Sword and the Script

SEPTEMBER 28, 2021

Yet cybersecurity is emerging as a key point of differentiation according to a new survey by Treasure Data. Traditionally, that’s a leadership position charged with protecting a company’s infrastructure. 27% said unifying customer data across systems and sources. 47% said time spent managing and improving data quality.

Survey 112

Survey Software Technology Tools 112

Shift Communications

MARCH 19, 2015

This is a core challenge of data-driven PR. As a GACP, our goal is to advance the cause of data-driven PR with our clients and industry, to help understand the value of public relations, and to use that data to make PR as impactful as possible. Share Data For A Better PR Program. A Milestone Reached. said Will Pryor, Sr.

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. The project “world tour” captured pictures in 13 countries.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240